Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Salesforce Marketing Cloud

JULY 5, 2023

This can feel like it’s inserting itself in an unrequested way. Observe the ethical environment He spoke about this on the podcast series “Voicing Relationships ,” produced in partnership with House of Beautiful Business, the network for the life-centered economy. Let’s consider a few examples for context.

Design 96

Design Personalization Ethics Ad Exchange 96

Hubspot

JULY 5, 2021

This video hosting product also allows you to insert CTAs and forms into videos, trigger video workflows that provide targeted content to leads, and video analytics so you know which videos resonate with your audience. Or you can insert these videos into your knowledge base articles or FAQ page. Twenty Three.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

seo.co

FEBRUARY 15, 2022

Whether it’s through blogs, podcasts, videos, ebooks, social media posts, or online courses (although you should ideally be creating content for a variety of media and channels), you can attract new customers and maintain loyalty among existing customers by regularly offering valuable content. You can get started by creating your own podcast.

Marketing Strategy 97

Marketing Strategy Marketing & Strategy Examples Advertising Agencies 97

CoSchedule

NOVEMBER 15, 2022

Between managing multiple social media pages, a website, a blog, a podcast show, and a YouTube channel… Shayne Seymour has a lot on his plate. Automated Social Campaigns: When creating a social campaign for a blog post, Shayne can insert the URL, and Marketing Calendar will automatically collect data to create the social messages for him.

Social Media 103

Social Media Social Marketing Campaigns Planning 103

Digilant

MARCH 14, 2023

The podcast industry is continuing to grow by leaps and bounds. The most recent numbers show that audiences are tuning in to more podcasts more often, and podcast advertising is even the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing advertisements through a podcast.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Frequency 52

Zoominfo

NOVEMBER 3, 2020

10 Great Podcasts About Recruiting and Hiring (via @recruiterdotcom ) [link] — ZoomInfo (@ZoomInfo) July 8, 2019. Additionally, many email software programs have features that allow you to, at the very least, insert the potential candidate’s first and last name. What Are The Benefits Of Personalized Recruitment?

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Vidyard

JANUARY 15, 2020

Podcasts 3.4 Insert clips or full interviews into podcast episodes to support an episodic theme. This works whether yours is a standard audio podcast or a video podcast. This episode of our video podcast, Creating Connections, is an example of a remote interview. Contents 1. What is an Interview Video?

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

ClickZ

JANUARY 15, 2020

Other marketing-related news: the new Lenovo foldable laptop, creating new ad inventory; Amazon’s integration of Alexa and other tech with cars; the launch of short-form mobile video platform Quibi; and Spotify’s new Podcast Ads. In the current announcement, SAI is limited to Spotify-exclusive podcasts. Not ‘Holy Grail’.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Planning Mobile Advertising 93

illumin

OCTOBER 13, 2023

It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. These ads play before or during a podcast or streaming music session, allowing brands to reach listeners during their preferred audio content. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Valasys

AUGUST 1, 2023

Therefore, slogans in podcasts, corporate color schemes in photos, and even logo brochure templates will benefit the brand owner. A person inserts a query, sees your page in the search results, and goes to the site. Source:[link] Content can be divided by format: photo, video, text, and audio.

Planning 52

Planning Content Marketing Ideal Customer Profiles Content 52

Digilant

AUGUST 10, 2021

At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. As you think about unique creative formats to try, consider some of our most popular ad types: Host Read Podcasts: Retarget users exposed to the audio ad.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

LeadsRX

APRIL 13, 2021

The burgeoning podcast industry presents an interesting opportunity for not only typical direct response, DTC businesses who have been taking advantage of the exposure for some time, but traditional brands and multimedia advertisers and the traditional mega agencies that represent them are looking to reach these audio platform audiences as well.

Advertising Agencies 40

Advertising Agencies Multi-Touch Attribution Advertisements Advertising 40

Valasys

OCTOBER 13, 2020

Podcast- radio on demand (as defined by Wikipedia), has been emerging as a breakthrough innovation to channelize the information to the prospective customers. Podcast Makes Way as Most Convenient Advertising Tool. Over 619, 000 podcasts were added to Apple podcasts. Hence, the podcast should revolve around fitness topics.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 52

Digilant

FEBRUARY 8, 2019

As 28% of Americans listen to podcasts monthly and 57% listen to streams every week, it is becoming increasingly evident that consumers can engage with media without staring at phone screens or looking into the darkened abyss of televisions. In 2018, for instance, 73 million people tuned in monthly to a podcast.

Advertisements 84

Advertisements Advertising Planning Paid Search Agency 84

Onalytica B2B

SEPTEMBER 14, 2017

She is the author of the Wall Street Journal best-seller on business writing, “Everybody Writes,” and the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.” Or technology?

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Convince & Convert

DECEMBER 28, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Note: We will continue to expand Convince & Convert-produced podcasts. How to Produce a Podcast. Schedule Time Windows. Book Your Guests. Because… 4.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

PureB2B

APRIL 29, 2022

For example, “Looking for [insert competitor name here]? Finally) Start That Podcast. We may be stating the obvious a little here, as podcasts are already a hugely popular marketing tool. We may be stating the obvious a little here, as podcasts are already a hugely popular marketing tool. Choose us instead.”

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Word of Mouth 62

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. If you can, insert quotes from the client you served or stats on how your product or service helped them accomplish a specific goal.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Directive Agency

MARCH 16, 2022

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. Podcasts can’t be tracked by marketing attribution”. Generating Podcast Tracking Touchpoints. And therein, lies a problem.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

Outgrow

JUNE 26, 2020

Podcast as a Marketing Tool: How to Grow Brand Awareness. With almost more than five billion people owning a mobile device, listening to podcasts is one of the ways individuals of the modern world find information and seek entertainment. With these astounding figures, it is evident you need to leverage the podcast for brand awareness.

Work Management 52

Work Management Outgrow Tools Brand Identity 52

Choozle

MARCH 18, 2020

Over the last several years, we have seen the growing popularity of audio media, including podcasts or streaming radio and music. According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. source: choozle.com.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Hinge Marketing

MARCH 6, 2023

In addition to developing your own podcast series , you can also consider guest appearances on other experts’ podcasts. In addition to developing your own podcast series , you can also consider guest appearances on other experts’ podcasts. Books and podcasts would be two good examples. Opinion pieces.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

The Marketing Blender

NOVEMBER 22, 2023

For instance, engineers, as specialized professionals, have specific online podcasts, niche magazines, or discussion forums that they patronize. These platforms present opportunities for us to insert our B2B marketings strategies or advertising content, potentially offering exposure that your competitors overlook.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Vidyard

SEPTEMBER 24, 2019

The biggest consumer hosting platforms are “free” because they make money by inserting ads into your videos. Where they differ is whether they insert ads and how many videos you can upload and share. With Vidyard, you can dynamically insert the viewer’s name or company logo into the video. Free Video Hosting Options.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Contently

OCTOBER 5, 2016

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. The early response to Podcasts was also rough , but Apple’s decision to separate it from the standard music functionality eventually had a huge impact.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117

Convince & Convert

FEBRUARY 3, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. note: we will continue to expand Convince & Convert-produced podcasts. 12 Steps to Produce a Killer Podcast 1. 12 Steps to Produce a Killer Podcast 1.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Vidyard

FEBRUARY 10, 2021

Podcasts 3.4 Sign Up Free Podcasts Insert clips or full interviews into podcast episodes to support an episodic theme. This works whether yours is a standard audio podcast or a video podcast. Learn From the Pros This episode of our video podcast, Creating Connections, is an example of a remote interview.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

ClearVoice

JULY 12, 2022

Podcasting. Podcasting. Podcasting. Trend: More brands are jumping into the podcasting realm by either developing branded podcasts or partnering with existing podcasts to get their brands mentioned. More than 48 million podcast episodes now exist. 2022 Content Marketing Trends to Know.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Heinz Marketing

MARCH 29, 2022

Just look at how the podcast industry is absolutely thriving! Platforms like Vidyard allow salespeople to easily record and insert a video into any email. By putting the attention-grabbing word “Video” in the subject line, and then delivering on that promise with a short, punchy, attention-keeping video. Cold Emails.

Sales Cycle 96

Sales Cycle B2B Sales Video Marketing B2B 96

Convince & Convert

APRIL 13, 2014

With our consulting business growing quickly, it was time to create a true home page that describes all the things we do here (consulting, training, blog, podcast, email, ebooks, books). The new site gives us a spiffy new podcast index page, and outstanding new formatting of the podcast-related blog posts. Robots rule!

Press 158

Press Marketing Websites Consulting Paid Search Agency 158

Webbiquity

FEBRUARY 23, 2017

The most popular Podcasting plugin for WordPress. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features. Supports iTunes, Google Play, Stitcher, TuneIn and Blubrry Podcasting directories, as well as all podcast applications and clients.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

seo.co

JUNE 28, 2021

Whether it’s through blogs, podcasts, videos, ebooks, social media posts, or online courses (although you should ideally be creating content for a variety of media and channels), you can attract new customers and maintain loyalty among existing customers by regularly offering valuable content. His prediction was correct.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Examples Advertising Agencies 72

ActiveDEMAND

MAY 8, 2020

Looking back, 2018 will no doubt be remembered as the year of the smart speaker , and 2019, the year of the podcast. And now in 2020, digital audio listening surpassed traditional radio for the first time, with streaming music, online radio, podcasts, connected TVs, and smart speakers fast becoming a fixture in our everyday lives.

Advertising Agencies 69

Advertising Agencies Marketing Automation Services Marketing Report Advertisements 69

Vidyard

AUGUST 14, 2020

However, because open captions are inserted directly into the video, search engines can’t read them, so they don’t contribute to SEO. These descriptions are inserted into otherwise non-speaking sections of the video to illustrate what’s going on. Learn From the Pros. Audio Descriptions for Video. Learn From the Pros.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Optinmonster

MARCH 25, 2024

To insert the link to your lead magnet in the replies, you’ll need to keep a tab on the comments that viewers leave on your videos. A lot of entrepreneurs, bloggers, and podcast hosts use YouTube Ads to promote their content on YouTube to a wider audience. YouTube Ads can appear in a variety of places.

Youtube 82

Youtube Ad Building Tips Ad Exchange 82