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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

One thing that should be included in your mailing—and is automatically inserted by most ESPs—is the List-Unsubscribe header. It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. List-Unsubscribe. © Goolara, LLC, 2020. links) to the original content.

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The Ultimate Guide to Cybersecurity

Hubspot

Vulnerabilities might include the check-out page on an e-commerce site where users enter delicate information or an outside bank ATM where users insert debit cards and enter PIN numbers. Phishing Attack. Phishing Attack. It’s a very common type of cyber attack — over 75% of organizations fell victim to phishing in 2018.

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You're Pregnant! Just Kidding. Here's the News You Missed This Week.

Hubspot

There were some fears that the emails were a result of phishing attempts, but in the end, Amazon confirmed to TechCrunch that the emails were the result of a technical glitch, going on to send apology emails to the customers that received them. The full opposition can be found here: Opposition by Johana Bhuiyan on Scribd. Notes App Upgrade.

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