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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Measuring Success: Wondering if your latest campaign was a hit or a miss? Invest in good security measures to prevent data breaches, which can be a nightmare for your brand’s reputation. This goes beyond just inserting a name in an email. Customer Insights: Ever wish you could read your customers’ minds?

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Everything You Need to Know About Ad Tags and Click Tags

Bannersnack

Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. An ad tag is a piece of HTML code that is inserted within the source code of a web page where an ad will be displayed. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag?

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Marcel: Yes.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Measure Metrics Meticulously All your hard work is pointless if you can’t tell what’s working. That would be like playing in a championship sports league and not watching the score.

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Laying the groundwork for AI in MOps: How to get started

Martech

Your goals should be measurable and directly tied to your company’s key business objectives. ROI measurement. The insertion of AI into your marketing operations needs to be a strategic fit rather than a case of jumping on the bandwagon without a clearer plan. This sets the course for your entire AI-driven strategy.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Perplexity prompts for a great research kick-off on any topic: “I'm trying to build an understanding of {insert your topic} to become an expert on the topic. Please compile an overview of recent advancements in {insert your topic} , including key players, significant milestones, and emerging trends.” ChatGPT checks ChatGPT.

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Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal

LeadsRX

radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry.