Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

It's a widespread and persistent quandary for marketers, particularly B2B marketers who use white papers as a lead generation incentive for response : on the one hand, if you place a contact form in front of your content, you'll get a very low conversion rate (on average, 95% of visitors will simply leave the site, and one-third of those who remain will enter bogus information). Finally, download your PDFs with the contact forms now inserted and upload these to your website.