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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. The initial tagging and subsequent redirection both require inserting some MDC Dot code onto whatever content the salesperson uses for the initial customer interaction.

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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. By far, the most personalized channel is email marketing. This isn’t just because you can insert tags like name or other unique identifiers.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Template-based emails can also be linked to a landing page.

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More CMOs and VPs of Marketing Investing in Marketing Automation

ActiveDEMAND

Many CMOs and VPs are choosing to deploy more marketing automation to help their teams get more done with smaller budgets. How Does Marketing Automation help make Marketing Departments more Efficient? Marketing automation allows marketing groups to put on labor-intensive operations like webinars more often.

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5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

For those who are unfamiliar, here’s a quick definition: Dynamic content is continuously updated information—such as images or copy—that’s inserted into your marketing emails through an API a piece of custom code, or a marketing automation tool. 7 Ways to Optimize Your Lead Generation Landing Pages.

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6 Benefits of Using QR Codes

Lead Liaison

QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. Be creative about where you place QR codes.