New Insertion Order Formats Now Available


Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. Broadcast – Spots by Week Insertion Order Format.

New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments


Automate Insertion Orders. Without the right tool, creating advertising insertion orders is a tedious and time-consuming task. For a big media plan, creating all the insertion orders can days. Create Perfect Insertion Orders, Every Time! Customize Your Insertion Orders.


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Google AdWords Keyword Insertion: The What, Why & How


This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Using keyword insertion would automatically update your ad text to the term that is searched for. Why Would I Use Keyword Insertion? As you can imagine, keyword insertion is highly beneficial to businesses with large inventories that have variations of the same item.

How to Insert Google Calendar Invites in Your Marketing Emails


Insert a Google calendar invite right in your next email! How to Insert Google Calendar Invites Into Your Emails. Conferences, workshops, product launches, webinars, networking hours -- they''re essential. They help you get in front of your target audience and have some much-needed face time. The problem with events is that between the initial announcement of the date and time and the actual day of, people forget all about it and end up making some other commitment.

How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails


Lucky for you, you don''t have to worry about that anymore, because I am about to share a juicy marketing hack with you: how to insert Outlook, iCal, and Google Calendar invites right into your email in a few easy steps. Step 4: Insert Invites Into Your Marketing Email. Now that you have events created for Outlook, iCal, and Google Calendar, you can insert these into your marketing email. Have you ever registered for a webinar and then totally forgotten about it?

Inserting Images via FreeMarker in the ClickDimensions New Drag and Drop Email Editor


In this block, you can insert your own HTML code to customize your drag and drop emails like never before. The HTML block has a lot of potential uses, but one of the best ones is inserting images dynamically. If you now paste this into a new tab in your browser, you will be able to copy that URL from the web browser and insert it into your Photo URL field. One of the many great features in the ClickDimensions new drag and drop email editor is an HTML block.

Want to Insert Ads Into Your iPad-Enabled, HTML5 Videos? There’s a Service for That


mDialog , a four-year-old Canadian-based video platform company, is announcing the launch of their new Apple-focused service, an “ HTML5 adaptive video streaming service with dynamic ad-insertion.” The service’s ad-insertion features put mDialog’s platform more on par with that of Adobe Flash, a plugin-based technology that doesn’t run on Apple’s mobile devices. The post Want to Insert Ads Into Your iPad-Enabled, HTML5 Videos?

3 Tips For Building A More Robust Customer Reference Program


In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

What Are Dofollow And Nofollow Links?


So, every time you insert a dofollow link on your site, it can point back to you, which strengthens your authority by showing search engines what other sites, blogs, and posts are linking to you. On the other hand, there are those links that you can insert and not have it pointing back to you.

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Handy-Dandy Guide To Content Marketing

Marketing Insider Group

Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. The target audience reader for this blog post is [INSERT TARGET HERE]. The key question this blog post or content to answer is [INSERT KEY QUESTION HERE]. The key take away the reader should have from this blog post is [INSERT KEY TAKE-AWAY].

Finally, a good Strata alternative


Its strength is in creating and managing insertion orders across all types of media – digital and traditional. Strata Buying Management Software (SBMS), now known as Freewheel for Agencies, has solid insertion order (IO) capabilities. Need a good Strata alternative?

13 Awesome Headlines for Business Blogging Success


5 Things You MUST Know About [Insert Business Topic]. A Guide to Understanding [Insert Business Topic]'s Recent Changes. Best Practices for [Insert Business Topic]. Learn How to Do More [Insert Business Topic] With Less. 6 [Insert Business Topic] Secrets Revealed. The Truth About [Insert Business Topic]. 7 Instant Improvements for [Insert Business Topic]. 101 Statistics About [Insert Business Topic]. 9 Amazing [Insert Business Topic] Videos.

Holy Shift! How to Maintain Brand Integrity in a Merger or Acquisition


When you hear your company is merging with or being acquired by another company, your first thought might be, “[Insert expletive here,] am I going to have a job in. The post Holy Shift! How to Maintain Brand Integrity in a Merger or Acquisition appeared first on Kapost Content Marketing Blog. Marketing Strategy

The First (Almost) Clickable Direct Mail

The Point

That’s why I was intrigued to learn of a new product, USB INSERT , that claims to “combine the touch and emotional appeal of print communication with a direct bridge to the digital world.”. Essentially, USB INSERT is direct mail that you plug into your PC. Or more precisely, it allows you to combine any kind of printed collateral (a self-mailer, for example) with a detachable Web “key” that, once inserted into a USB port, drives the customer to a designated Web page.

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Email Marketing Challenges in 2021


HELPFUL TIPS: For increasing open rates: Use merge tags to personalize your subject lines by inserting unique user data into your emails. For example, you can insert subscriber's names, locations, or other dynamic content.

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How to Add a Signature to a PDF on Mac


If you’ve created your signature already, select it and insert it into the PDF. How to add a signature to a PDF on Mac Open the PDF in Mac's free "Preview" program and select the signature icon. If you don’t have a signature created already, select “Create Signature”. Once you’ve ins.

Big OptinMonster Plugin Update: Automatic Syncing and Gutenberg Block


If you’re on Gutenberg, all you have to do is insert a new OptinMonster block in your content and choose the right inline campaign from the list. This gives you the flexibility to insert existing inline campaigns anywhere you’d like, on the fly, without worrying about its settings.

Direct mail vs. print advertising

Direct Response Coach

Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. For some, it still is.

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The Two Types of Programmatic Advertising and Why Programmatic Matters


” Digiday defines it as "ad buying what typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. No insertion order (IO) or master services agreement (MSA) covered within the partnership. Before we get to the topic at hand, a definition of programmatic advertising.

Everybody Talks. How to Build a Powerful Strategy Around Word of Mouth Marketing


If not from the start, you’ll surely find the right moment (or create one) to insert your product recommendation. 11 minutes read So, hear me out. You’re at a lovely coffee shop with your friends. Before going there, you just received the product you ordered two days ago.

How BrandVerge is Democratizing Access to Publisher Direct Sponsorships


All BrandVerge programs are available through Bionic for Agencies , and can be easily included in your media plans and insertion orders. Mollie Kehoe and Lynn Browne provide an overview and demonstration of BrandVerge in this webinar on December 8, 2020.

Examples of Tech Companies Using Interactive Content to Drive Leads


As already mentioned, interactive content can be inserted in different parts of the sales funnel. However, through the insertion of interactive elements , the consumer’s journey develops in a smoother way. .

Introducing Canned Messages for Quick Emails


You can now insert canned messages into the quick email editor. Canned messages are saved text snippets that you can drop into your quick email messages. This allows you to easily add frequently used bits of information to your messages without having to retype it. Open the quick message editor and click the drop down […]. The post Introducing Canned Messages for Quick Emails appeared first on The ONTRAPORT Blog. Engineering

Earning Your Seat at the Strategy Table: The Must-Have Communication Skills


Getting a seat at the executive table requires strategic leadership and strong communication skills.

Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal


radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat. With iHeartMedia recently agreeing to purchase Triton Digital from E.W.

How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

Inserting questions about how they use that technology is more meaningful. There are a variety of technology tools you can insert into the customer experience, whether that be in person or online.

Better Tools for Media Planning Season


Generate insertion orders. Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs.

Target: Alka-Seltzer Plus Cold Medicines ONLY $1.29

For the Mommas

We also have a $4/2 Alka-Seltzer Plus Product coupon insert available to stack with this deal. Target: Alka-Seltzer Plus Cold Medicines ONLY $1.29 Target is offering Alka-Seltzer Plus Cold Medicines for just $4.39 Add to that a Target-Cartwheel Offer to make the final price only $1.29 Target Deal: Buy (2) Alka-Seltzer Plus Cold Medicines […]. The post Target: Alka-Seltzer Plus Cold Medicines ONLY $1.29 appeared first on FTM. Target Coupon Matchups & Deals

What is front-end and back-end, and what are the differences between them?


However, if you are planning to insert a feature or even create a shortcut that makes it easier to insert functions on your site, you’ll need a back-end specialist. Having a website is essential for every kind of business.

Affiliate Marketing on RebelMouse: Managing Products


At RebelMouse, we've created an innovative and elegant way to create, search for, and insert your products into your article pages. You can use our Product Search from within Particle Assembler to find any of your Product Posts and insert them as particles in your post.

The Power of Unsubscribe


Here are some ways “not” to insert the unsubscribe link: -Placing the unsubscribe link in an image. Inserting the unsubscribe link in white text on white background to completely hide the text. Inserting the unsubscribe link in extremely small font that it is not visible. Inserting the unsubscribe link in very “faint” font to make it difficult to view. The unsubscribe link is a crucial tool for every email marketer.

How interactive case studies can leverage your conversions


The advantages of inserting interactivity into your strategy go beyond. You can insert questionnaires for the user to fill out. Content focused on closing a sale, in contrast, should only be inserted at the bottom of the funnel when the customer is close to conversion.

How to Market an Analyst Report

The Point

In fact, quite the contrary: to the extent that you market the analyst report as an opportunity for people to learn how down right terrific (insert analyst here) thinks your product is, the less the average prospect will be interested in downloading and reading said report. The report is a must-read for any company planning to invest in a (insert product category here) solution this year. Technology marketers love analyst reports.

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5 Best Practices for Cold Emailing with Templates Included!


Here’s an example from our sales team: Dear [Insert Name], I am contacting you on behalf of [Insert Company]. Please make sure to take a look at the benefits of our services [Insert Link], or download one our customer case studies here [Link] and uncover how we can help solve your biggest pain points. We at [Insert Company] look forward to hearing from you. Best regards, [Insert Name and Title] The Referral Approach Referrals often make the B2B world spin ‘round.

#29 Talking Podcast Advertising with Triton Digital’s Daryl Battaglia


While podcasting is still a new and emerging medium, dynamic ad insertion is a huge benefit to advertisers wanting to reach listeners of new programs, as well as evergreen content that someone could download and listen to months or years after the episode originally aired.

In Tough Times, Self-Aware Marketing Helps You Stand Out & Save Money


” In it, the author demonstrates the rise and uses of chatbots … by inserting a chatbot into the article. We were pitching blog ideas about chatbots and someone had this idea to insert one into the article to provide a director’s cut commentary,” Campillo said. “We

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A step-by-step guide to CREATE YOUR OWN WordPress theme!


The “the_content” function attaches the content to the file title inserted on the page. Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript.