Google AdWords Keyword Insertion: The What, Why & How


This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Why Would I Use Keyword Insertion? How Do I Use Keyword Insertion?

How to Insert Google Calendar Invites in Your Marketing Emails


Insert a Google calendar invite right in your next email! How to Insert Google Calendar Invites Into Your Emails. Conferences, workshops, product launches, webinars, networking hours -- they''re essential.

Trending Sources

How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails


Lucky for you, you don''t have to worry about that anymore, because I am about to share a juicy marketing hack with you: how to insert Outlook, iCal, and Google Calendar invites right into your email in a few easy steps. Step 4: Insert Invites Into Your Marketing Email.

How to Write a Winning Pay Per Click Ad

Vertical Response

For more advanced users of Google Adwords, Dynamic Keyword Insertion is a great tactic to help ensure the user’s query always shows up in the ad headline.

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Direct mail vs. print advertising

Direct Response Coach

Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.].

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” (Tip:

Why (and How) Your Team Should Personalize the Customer Experience


Random acts of just inserting someone’s first name into a piece of content or an email won’t cut it. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

40 Excel Shortcuts You’ll Definitely Want to Bookmark


Shift + F11 (PC and Mac) = Insert a new sheet. CTRL + ; (PC and Mac) = Insert current date. CTRL + Shift + : (PC); Command + ; (Mac) = Insert current time. CTRL + k (PC); Command + k (Mac) = Insert a hyperlink. Shift + F2 (PC and Mac) = Insert a comment.

8 Time-Saving Excel Shortcuts Worth Memorizing [Infographic]


If you're not well versed in the tool's functionality, even little things like resizing columns and inserting comments can cause you to have to stop and think. If I had a nickel for every hour I wasted trying to figure something out in Excel, I'd have quite the coin collection.

Why CMOs Need To Be Bullish On Programmatic Advertising

Modern Marketing

“Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

10 Ways to Generate More Leads from Your Business Blog

The Point

As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” As in: “Excerpted from the white paper: “[Insert Title Here]”.

Why (and How) Your Team Should Personalize the Customer Experience


Random acts of just inserting someone’s first name into a piece of content or an email won’t cut it. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

7 not-quite-predictions for marketing technology in 2016


Insert “stack” joke here.). Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015.

How to Work Faster in Excel: 6 Helpful Tips & Features


On Windows: Navigate to the “Insert” tab on the ribbon, then click “Table.”. If your data already has headers, click “New" > "Insert Table With Headers.”. If it does not have headers, click “New" > "Insert Table Without Headers.”.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know


Simply right-click the cell you want to comment on and then click Insert Comment. 7) Insert current date and time into a cell. To do so, you'll want to start by selecting the cell into which you want to insert the time, date, or time and date.

11 Overused Stock Photos to Ban From Your B2B Marketing

B2B Marketing Insider

Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. Have you ever seen a piece of content and had a déjà-vu moment?

What Motivates an Internet Troll? The Science Behind The Internet's Least Favorite People


A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. In the depths of almost every internet community lives a troll. With 5.6%

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

The initial tagging and subsequent redirection both require inserting some MDC Dot code onto whatever content the salesperson uses for the initial customer interaction. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Use Dynamic Text Insertion for More Relevant Landing Pages. One little-known feature within AdWords is called dynamic text insertion, which allows you to change the text on your landing page.

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]


First, let's add a red base for our image by going to Insert --> Shapes --> Rounded Rectangle. Now I'm going to insert a picture. Now I'm going to add a CTA title and CTA copy by going to Insert --> Text Box. First I'm going to go to Insert --> Picture.

A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content.

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15 Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!

Vertical Response

You can use these emails as an opportunity to insert humor into your subject lines, test what time you send campaigns, or just as another chance to engage your customers. There’s pretty much always a holiday right around the corner…guaranteed. And whether it’s a national holiday or not, it can be a great reason to send an email marketing campaign to your subscribers. Here is a rundown of upcoming holidays here in the U.S.: 5/30 – Memorial Day.

The Power of Unsubscribe


Here are some ways “not” to insert the unsubscribe link: -Placing the unsubscribe link in an image. Inserting the unsubscribe link in white text on white background to completely hide the text. Inserting the unsubscribe link in extremely small font that it is not visible. Inserting the unsubscribe link in very “faint” font to make it difficult to view. The unsubscribe link is a crucial tool for every email marketer.

The Email Marketing Superhero: ALT Tag

Modern B2B Marketing

Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing?

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So You Want to Create Content That Actually Converts?

KoMarketing Associates

With this information, you can recommend inserting calls-to-action (CTA) on these highly trafficked posts to drive website visitors to whatever it is you’re looking for them to do on your website, whether it’s downloading a whitepaper, registering for a webinar recording, etc.

The Change in B2B – 4 Rules To Live By


I had a conversation with a colleague yesterday who asked me what I thought about instructing sales to get inserted the buying process as early as possible to “paint the vision.”

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A proposed model for organizing the chaos of marketing technology


Feel free to mentally insert other, more colorful, adjectives.) The marketing technology landscape is big, broad, and deep. So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories.

Videos for Lead Nurturing? They Can Do a Lot More Than You Think

Modern B2B Marketing

But few companies produce videos that are ready to be inserted into automated nurturing campaigns. If for example, they skip to Y, you can insert a pop-up button that offers to take the viewer to more information about Y.

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]


2) Take the name you''ve chosen and insert it into an opening HTML anchor link tag. Translation: Replace the red section of the tag below with the name you chose in the previous step: <a id=" INSERT_YOUR_OBJECT_NAME_HERE "> Example. <a

How to Create Content Unicorns and Ignore the Donkeys


We basically took the same play, but generated content for every … insert big brand IPO. Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies? Larry Kim doubts you’re doing either, but is willing to tell you how you can.

8 Killer Tips for Harnessing the Power of SlideShare


For example, you can insert YouTube videos. Savvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant , it’s no longer sleeping.

10 Simple SEO Basics for Better Rankings


Search engines are sophisticated enough now that simply inserting the same exact keyword all over your pages isn’t going to work. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard.

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10 Golden Tips to Make Your B2B Inbound Marketing Oscar-Worthy


How would Inbound Marketing look then (insert image of a make-up free selfie)? Picture the marketing red carpet… Outbound Marketing is ready to make her typical grand entrance but gets blocked, ignored, and quickly ushered away.

How to Fail at Content Marketing? Make it Advertising


Downloading that whitepaper can trigger an email campaign that invites them to discuss their challenge with you, and your sales team can insert themselves as a consultative resource. I’m a lucky guy.

15 Google Doc Features You Didn't Know Existed (But Totally Should)


Then, choose Insert from the menu at the top of your screen, and choose Comment from the dropdown menu. To add a footnote, put the cursor in the part of the document you want the footnote to appear, and go to Insert > Footnote. Ctrl + Alt + M = Insert a comment.

How to Find the Right Level of Personalization in ABM


Vendors like Vidyard can insert a person and company name into videos. One critical component of Account Based Marketing is to reach the right senior executives. However, you can’t maintain a conversation at this level with generic messages.

7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy


You can insert a term like “B2B Lead Generation” and it inserts it into templates to create: What Will B2B Lead Generation Be Like In The Next 50 Years? Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc.

What Programmatic Advertising Means for Marketers

Modern Marketing

The agency would compile a list of potential outlets for your ads and you, as the brand marketer, would place your insertion orders and wait. Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we?

How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]


X Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. X Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making.

Handy-Dandy Guide To Content Marketing

B2B Marketing Insider

Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. The target audience reader for this blog post is [INSERT TARGET HERE]. The key question this blog post or content to answer is [INSERT KEY QUESTION HERE]. The key take away the reader should have from this blog post is [INSERT KEY TAKE-AWAY].