Google AdWords Keyword Insertion: The What, Why & How


This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Why Would I Use Keyword Insertion? How Do I Use Keyword Insertion?

How to Insert Google Calendar Invites in Your Marketing Emails


Insert a Google calendar invite right in your next email! How to Insert Google Calendar Invites Into Your Emails. Conferences, workshops, product launches, webinars, networking hours -- they''re essential.

How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails


Lucky for you, you don''t have to worry about that anymore, because I am about to share a juicy marketing hack with you: how to insert Outlook, iCal, and Google Calendar invites right into your email in a few easy steps. Step 4: Insert Invites Into Your Marketing Email.

3 Tips For Building A More Robust Customer Reference Program

Influitive b2b

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

Can I Insert a Quiz Inside a Sweepstakes? [SnapApp FAQ]


SnapApp allows you to create many different types of interactive content for your social channels, web page & blog including landing pages, trivia quizzes, personality tests, polls, surveys, and sweepstakes. But wait - what was that?

Why (and How) Your Team Should Personalize the Customer Experience


Random acts of just inserting someone’s first name into a piece of content or an email won’t cut it. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

The Insights You Should Be Following in the 2017 B2B Market

Navigate the Channel

For instance, if you are not using dynamic content insertion as a daily technique in your email blasts, you have some catching up to do. You do not have to wait on the new year to give an assessment of your marketing and business strategies.

40 Excel Shortcuts You’ll Definitely Want to Bookmark


Shift + F11 (PC and Mac) = Insert a new sheet. CTRL + ; (PC and Mac) = Insert current date. CTRL + Shift + : (PC); Command + ; (Mac) = Insert current time. CTRL + k (PC); Command + k (Mac) = Insert a hyperlink. Shift + F2 (PC and Mac) = Insert a comment.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” (Tip:

8 Time-Saving Excel Shortcuts Worth Memorizing [Infographic]


If you're not well versed in the tool's functionality, even little things like resizing columns and inserting comments can cause you to have to stop and think. If I had a nickel for every hour I wasted trying to figure something out in Excel, I'd have quite the coin collection.

Why (and How) Your Team Should Personalize the Customer Experience


Random acts of just inserting someone’s first name into a piece of content or an email won’t cut it. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

Why CMOs Need To Be Bullish On Programmatic Advertising

Modern Marketing

“Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

How to Work Faster in Excel: 6 Helpful Tips & Features


On Windows: Navigate to the “Insert” tab on the ribbon, then click “Table.”. If your data already has headers, click “New" > "Insert Table With Headers.”. If it does not have headers, click “New" > "Insert Table Without Headers.”.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know


Simply right-click the cell you want to comment on and then click Insert Comment. 7) Insert current date and time into a cell. To do so, you'll want to start by selecting the cell into which you want to insert the time, date, or time and date.

10 Ways to Generate More Leads from Your Business Blog

The Point

As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” As in: “Excerpted from the white paper: “[Insert Title Here]”.

What Motivates an Internet Troll? The Science Behind The Internet's Least Favorite People


A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. In the depths of almost every internet community lives a troll. With 5.6%

11 Overused Stock Photos to Ban From Your B2B Marketing

Marketing Insider Group

Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. Have you ever seen a piece of content and had a déjà-vu moment?

How Much Can You Automate Your Business in 2017?

Navigate the Channel

There is absolutely no place for human emotion or data entry error in payroll, and any company that has inserted either into the process has lived to regret it.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

The initial tagging and subsequent redirection both require inserting some MDC Dot code onto whatever content the salesperson uses for the initial customer interaction. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities.

7 not-quite-predictions for marketing technology in 2016


Insert “stack” joke here.). Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015.

How to Produce the Perfect Customer Testimonial Video


In order to give your viewers some context, it’s important to film some extra takes to use as inserts. This inserts will provide context of a location (are you filming in an office, a coffee shop, a park? There is a lot of power in a customer’s opinion.

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]


First, let's add a red base for our image by going to Insert --> Shapes --> Rounded Rectangle. Now I'm going to insert a picture. Now I'm going to add a CTA title and CTA copy by going to Insert --> Text Box. First I'm going to go to Insert --> Picture.

The Power of Unsubscribe


Here are some ways “not” to insert the unsubscribe link: -Placing the unsubscribe link in an image. Inserting the unsubscribe link in white text on white background to completely hide the text. Inserting the unsubscribe link in extremely small font that it is not visible. Inserting the unsubscribe link in very “faint” font to make it difficult to view. The unsubscribe link is a crucial tool for every email marketer.

8 Killer Tips for Harnessing the Power of SlideShare


For example, you can insert YouTube videos. Savvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant , it’s no longer sleeping.

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4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Use Dynamic Text Insertion for More Relevant Landing Pages. One little-known feature within AdWords is called dynamic text insertion, which allows you to change the text on your landing page.

How to Fail at Content Marketing? Make it Advertising


Downloading that whitepaper can trigger an email campaign that invites them to discuss their challenge with you, and your sales team can insert themselves as a consultative resource. I’m a lucky guy.

So You Want to Create Content That Actually Converts?

KoMarketing Associates

With this information, you can recommend inserting calls-to-action (CTA) on these highly trafficked posts to drive website visitors to whatever it is you’re looking for them to do on your website, whether it’s downloading a whitepaper, registering for a webinar recording, etc.

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]


2) Take the name you''ve chosen and insert it into an opening HTML anchor link tag. Translation: Replace the red section of the tag below with the name you chose in the previous step: <a id=" INSERT_YOUR_OBJECT_NAME_HERE "> Example. <a

10 Simple SEO Basics for Better Rankings


Search engines are sophisticated enough now that simply inserting the same exact keyword all over your pages isn’t going to work. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard.

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A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content.

Handy-Dandy Guide To Content Marketing

Marketing Insider Group

Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. The target audience reader for this blog post is [INSERT TARGET HERE]. The key question this blog post or content to answer is [INSERT KEY QUESTION HERE]. The key take away the reader should have from this blog post is [INSERT KEY TAKE-AWAY].

The Email Marketing Superhero: ALT Tag

Modern B2B Marketing

Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing?

Email 53

5 easy steps to building ongoing thought-leadership content

Sales Engine

The video can also be edited and inserted into blog posts, articles and white papers.

Build 88

5 Content Marketing Lessons from David Ogilvy


Nothing is worse than reading content that says, “At XYZ Company, the leading (something-or-other), we strive to provide our customers with (insert adjectives and verbs here).” David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising.

The Change in B2B – 4 Rules To Live By


I had a conversation with a colleague yesterday who asked me what I thought about instructing sales to get inserted the buying process as early as possible to “paint the vision.”

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Why Augmented Reality and Virtual Reality Will be Important for Your Business


AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. Image credit: Sylvain Sonnet | Getty Images. By Gavin Finn | originally published on , September 12, 2017.

How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]


X Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. X Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making.

15 Google Doc Features You Didn't Know Existed (But Totally Should)


Then, choose Insert from the menu at the top of your screen, and choose Comment from the dropdown menu. To add a footnote, put the cursor in the part of the document you want the footnote to appear, and go to Insert > Footnote. Ctrl + Alt + M = Insert a comment.

10 Golden Tips to Make Your B2B Inbound Marketing Oscar-Worthy


How would Inbound Marketing look then (insert image of a make-up free selfie)? Picture the marketing red carpet… Outbound Marketing is ready to make her typical grand entrance but gets blocked, ignored, and quickly ushered away.

What Programmatic Advertising Means for Marketers

Modern Marketing

The agency would compile a list of potential outlets for your ads and you, as the brand marketer, would place your insertion orders and wait. Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we?