Trending Sources

Google AdWords Keyword Insertion: The What, Why & How

Hubspot

This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Why Would I Use Keyword Insertion? How Do I Use Keyword Insertion?

How to Insert Google Calendar Invites in Your Marketing Emails

Hubspot

Insert a Google calendar invite right in your next email! How to Insert Google Calendar Invites Into Your Emails. Conferences, workshops, product launches, webinars, networking hours -- they''re essential.

How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails

Hubspot

Lucky for you, you don''t have to worry about that anymore, because I am about to share a juicy marketing hack with you: how to insert Outlook, iCal, and Google Calendar invites right into your email in a few easy steps. Step 4: Insert Invites Into Your Marketing Email.

How to Write a Winning Pay Per Click Ad

Vertical Response

For more advanced users of Google Adwords, Dynamic Keyword Insertion is a great tactic to help ensure the user’s query always shows up in the ad headline.

Click 16

The Two Types of Programmatic Advertising and Why Programmatic Matters

Modern Marketing

” Digiday defines it as "ad buying what typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

The Power of Instagram in Email Marketing

Modern Marketing

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Adding a live Instagram feed into your email isn’t just another way of inserting a social media logo.

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Why (and How) Your Team Should Personalize the Customer Experience

Act-On

Random acts of just inserting someone’s first name into a piece of content or an email won’t cut it. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

40 Excel Shortcuts You’ll Definitely Want to Bookmark

Hubspot

Shift + F11 (PC and Mac) = Insert a new sheet. CTRL + ; (PC and Mac) = Insert current date. CTRL + Shift + : (PC); Command + ; (Mac) = Insert current time. CTRL + k (PC); Command + k (Mac) = Insert a hyperlink. Shift + F2 (PC and Mac) = Insert a comment.

Infusionsoft Announces Freemium Marketing Automation to Expand Its User Base

Customer Experience Matrix

The system will then automatically adjust the campaign by inserting relevant information or changing the campaign flow. Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

Random acts of just inserting someone’s first name into a piece of content or an email won’t cut it. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

8 Time-Saving Excel Shortcuts Worth Memorizing [Infographic]

Hubspot

If you're not well versed in the tool's functionality, even little things like resizing columns and inserting comments can cause you to have to stop and think. If I had a nickel for every hour I wasted trying to figure something out in Excel, I'd have quite the coin collection.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

Insert “stack” joke here.). Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015.

Why CMOs Need To Be Bullish On Programmatic Advertising

Modern Marketing

“Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

10 Ways to Generate More Leads from Your Business Blog

The Point

As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” As in: “Excerpted from the white paper: “[Insert Title Here]”.

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

On Windows: Navigate to the “Insert” tab on the ribbon, then click “Table.”. If your data already has headers, click “New" > "Insert Table With Headers.”. If it does not have headers, click “New" > "Insert Table Without Headers.”.

11 Overused Stock Photos to Ban From Your B2B Marketing

B2B Marketing Insider

Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. Have you ever seen a piece of content and had a déjà-vu moment?

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12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know

Hubspot

Simply right-click the cell you want to comment on and then click Insert Comment. 7) Insert current date and time into a cell. To do so, you'll want to start by selecting the cell into which you want to insert the time, date, or time and date.

What Motivates an Internet Troll? The Science Behind The Internet's Least Favorite People

Hubspot

A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. In the depths of almost every internet community lives a troll. With 5.6%

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

The initial tagging and subsequent redirection both require inserting some MDC Dot code onto whatever content the salesperson uses for the initial customer interaction. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities.

The Email Marketing Superhero: ALT Tag

Modern B2B Marketing

Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing?

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A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content.

Lead 115

5 easy steps to building ongoing thought-leadership content

Sales Engine

The video can also be edited and inserted into blog posts, articles and white papers.

Build 88

15 Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!

Vertical Response

You can use these emails as an opportunity to insert humor into your subject lines, test what time you send campaigns, or just as another chance to engage your customers. There’s pretty much always a holiday right around the corner…guaranteed. And whether it’s a national holiday or not, it can be a great reason to send an email marketing campaign to your subscribers. Here is a rundown of upcoming holidays here in the U.S.: 5/30 – Memorial Day.

8 Killer Tips for Harnessing the Power of SlideShare

Act-On

For example, you can insert YouTube videos. Savvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant , it’s no longer sleeping.

10 Simple SEO Basics for Better Rankings

Act-On

Search engines are sophisticated enough now that simply inserting the same exact keyword all over your pages isn’t going to work. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard.

SEO 98

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

First, let's add a red base for our image by going to Insert --> Shapes --> Rounded Rectangle. Now I'm going to insert a picture. Now I'm going to add a CTA title and CTA copy by going to Insert --> Text Box. First I'm going to go to Insert --> Picture.

How AI Can Improve Customer Experience

Modern Marketing

Think about where AI could be inserted elsewhere in your organization to incrementally enhance that experience from the very beginning so that some issues that might have come later never have to happen at all.

So You Want to Create Content That Actually Converts?

KoMarketing Associates

With this information, you can recommend inserting calls-to-action (CTA) on these highly trafficked posts to drive website visitors to whatever it is you’re looking for them to do on your website, whether it’s downloading a whitepaper, registering for a webinar recording, etc.

How to Fail at Content Marketing? Make it Advertising

Act-On

Downloading that whitepaper can trigger an email campaign that invites them to discuss their challenge with you, and your sales team can insert themselves as a consultative resource. I’m a lucky guy.

The Power of Unsubscribe

ANNUITAS

Here are some ways “not” to insert the unsubscribe link: -Placing the unsubscribe link in an image. Inserting the unsubscribe link in white text on white background to completely hide the text. Inserting the unsubscribe link in extremely small font that it is not visible. Inserting the unsubscribe link in very “faint” font to make it difficult to view. The unsubscribe link is a crucial tool for every email marketer.

The Change in B2B – 4 Rules To Live By

ANNUITAS

I had a conversation with a colleague yesterday who asked me what I thought about instructing sales to get inserted the buying process as early as possible to “paint the vision.”

Rules 112

5 Content Marketing Lessons from David Ogilvy

Act-On

Nothing is worse than reading content that says, “At XYZ Company, the leading (something-or-other), we strive to provide our customers with (insert adjectives and verbs here).” David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising.

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The Six Best Google+ Marketing Tools

Webbiquity

It also includes a variety of symbols you can insert into your updates. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world.

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How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

Hubspot

2) Take the name you''ve chosen and insert it into an opening HTML anchor link tag. Translation: Replace the red section of the tag below with the name you chose in the previous step: <a id=" INSERT_YOUR_OBJECT_NAME_HERE "> Example. <a

10 Golden Tips to Make Your B2B Inbound Marketing Oscar-Worthy

Marketri

How would Inbound Marketing look then (insert image of a make-up free selfie)? Picture the marketing red carpet… Outbound Marketing is ready to make her typical grand entrance but gets blocked, ignored, and quickly ushered away.

What Programmatic Advertising Means for Marketers

Modern Marketing

The agency would compile a list of potential outlets for your ads and you, as the brand marketer, would place your insertion orders and wait. Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we?

7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

You can insert a term like “B2B Lead Generation” and it inserts it into templates to create: What Will B2B Lead Generation Be Like In The Next 50 Years? Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc.