Google AdWords Keyword Insertion: The What, Why & How
AUGUST 9, 2016
This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Using keyword insertion would automatically update your ad text to the term that is searched for. Why Would I Use Keyword Insertion? As you can imagine, keyword insertion is highly beneficial to businesses with large inventories that have variations of the same item.