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What is a Triggered Email, and How Does it Work?

SendX

If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.

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How DEI Leaders Can Use Data to Inform Their Work

Salesforce Marketing Cloud

Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. This informed data practice is not only good for morale and culture, it’s also good for business. Here are four ways to do that.

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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. The hub and spoke content model works in a similar way, and it’s a great method to organize and link related pieces of content on a website. Are you surprised? You’re not alone.

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How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more. What do startups and Fortune 500 companies have in common? They rely on data to power products, business insights, and marketing strategy.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Creating a Productive Work Environment.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. Providing genuine, relatable information to your readers will always be among the best SEO strategies. Measure Metrics Meticulously All your hard work is pointless if you can’t tell what’s working.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. How to assess the current health of your database while working with a B2B contact data provider. What’s involved in their maturity process?

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect?