33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Include information that proves you’re human.” He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. YouTube Tips & Tactics.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” For years, I struggled to explain to my mom what I do for a living.

Trending Sources

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Internet Marketing Google Intranet Wikipedia

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Remember to market to your own influencer network

Biznology

Craft a genuine message or start a conversation using all of the relevant information Contactually helps provide on your contacts. So far, we have earned at least 218 earned media mentions across blogs, social media, YouTube, and even on Instagram, SnapChat , etc.

Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts. Editorially, the tone should be informative, not sales-y. A dedicated landing page that captures the respondent’s contact information.

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Consider writing a Wikipedia page about yourself.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? The combined experience is meant to provide a single source of top-level organizational information for searchers.

The 24 Best Visual Content Creation Tools

Webbiquity

How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets.

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How Content Marketing Works on Pinterest

Writing on the Web

According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. You’ll drive traffic to your site and YouTube channel with video content marketing.

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The 21 Best Content Curation Tools

Webbiquity

Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries.

How to protect your trademark online

Biznology

Image via Wikipedia. Same for Facebook, YouTube, and any other social media service that you are using. YouTube’s Privacy Policy seems to work similar territory as Twitter. In the quaint old offline world, things move slowly.

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   What I do know is that the sources of information is abundant but can be overwhelming.      Information Sources Go Social : the Social Buyer is beginning to migrate from a purely search behavior to that of social media stored recall. 

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Wikipedia. Audience’s Interests, Needs, and Wants?"

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Collecting this information is Phase I.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

BRITISH AIRWAYS : “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. The marketing department uses historical weather information, and begin a plan to target stranded airport passengers.

Tools that help generate blogging ideas

Biznology

You can also reverse the experience to crowdsource information and ask a question yourself. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about.

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28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). It also shares details like author and publisher contact information that are useful for PR professionals.

Social Business: Facebook for the Enterprise?

Biznology

random interactions with colleagues or business partners, typically providing or seeking information. Image via CrunchBase.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Convert articles into short informative slides and post them on social sharing networks like SlideShare to reach a wider audience. Post these to YouTube after creating your own branded channel.

The Changing Role of Marketing Attribution in Determining ROI

Fathom

Wikipedia. What is the point of looking at the full scope of your marketing efforts, though, if the information gathered doesn’t lend itself to action? So a portion of them may be driven to conversion via blogs, but another portion may be more interested in your YouTube channel.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., Three former PayPal employees created YouTube in February 2005.

15 Ways to Repurpose Your Content and Find Eternal Happiness

Marketing Action

Evergreen content is information that stays fresh and never goes out of date … or at least lasts a long time. Distribute them on your website, use in lead-generation campaigns, and be sure to post on YouTube, Vimeo, and other relevant sites that complement your business offering. Reuse.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). You use the research to build your content strategy and information architecture. You build the page and embed SEO-enhanced YouTube videos into it. Mike’s book Do it Wrong Quickly is still the best source for this information.

Caveat Emptor, if you’re using social media

Wondering Out Loud

What I found was a website, LinkedIn and Facebook pages, and YouTube video. All in all, I was able to find a fair amount of information, but not enough to help me draw any conclusions about the organization’s credibility, which is why I’m not revealing the name of the group). Wikipedia A friend of a friend asked me if I knew anything about a particular social media organization.

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google.

The 11 Weirdest Branded Video Games

Contently

I honestly don’t know what to make of that, but judging by the multiple videos on YouTube with millions of views, they may be geniuses. I picked its sequel for this list purely because of the cover: Source: Wikipedia.

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Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

It combined, TV spots, search marketing and even YouTube videos !! The Element that informs the rabbit that it has 4 wheel drive. It's even advertised on frickin' Wikipedia and Youtube. Tags: B2C online marketing integrated marketing youtube

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 3 : Learn To Use YouTube To Convey a Message. No jumping through hoops to keep your information private. Great information on really using social media at the optimum level. and excellent use of SlideShare, Scribd, & YouTube as examples!). youtube.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) The purpose of these aggregators is to allow for a faster and more efficient consumption of information. Three former PayPal employees created YouTube in February 2005.

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Digital Marketing Glossary, Part 2

Marketing Action

The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s.

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What the Vlog? How to Add Video Blogging to Your Marketing Mix

Vertical Response

” -Thank you Wikipedia ! Add value with useful content or information rather than just sales pitches. You can use vlog entries to supplement your written blogs, place them on a page within your website or host videos on YouTube or Vimeo and link to them. Blogging Social Media Small Biz Social Secrets video video blog video marketing Vimeo vlog vlogging youtube

Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

YouTube. Wikipedia. “Meaning Of” Information. Negative keywords are a fundamental requirement when running paid advertising for any accounts.

What We Can Learn from Fortune 100?s Most Social CMOs

Sales Intelligence View

That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs.

100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

100 Awesome Youtube Vids for Librarians. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. Wikipedia. Accredited Degrees.

RSS 16

100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

100 Awesome Youtube Vids for Librarians. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. Wikipedia. Accredited Degrees.

RSS 16

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

it's no longer about pushing information out – it's about consumers generating conversations. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube.

Weinberger Wisdom

Paul Gillin

For example, on Wikipedia you can always find out why an item of information is there. The most popular stuff on YouTube is about humans screwing up. It’s not clear where we will get that kind of information in the future.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. Consider writing a Wikipedia page about yourself.

Learning Professionals Leaders

Buzz Marketing for Technology

Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. How do I scan, collect keywords, and rescan to crystallize ideas and information? Information Creation tools : Exps: Youtube, SlideShare, Flickr. Nobody cared about wikis until wikipedia came along. Nobody cared about RSS readers until information overload made them a necessity.