Website Design Trends for 2021


Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

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Stop over-complicating your customer information


The answer should describe a capability, such as visiting our website. The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationI’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be.


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What Key Metrics Should Inform Your Cross-Channel Marketing?


Here is one way to approach analytics for each channel in your marketing strategy: Website Channel Metrics Your website has the power to inform, engage, and, most importantly, influence purchase decisions. With your other channels, you’re trying to direct prospects to your website. Heat maps assess where each visitor spends the most time, what pages they like best, and what page they were on before they bought something or left your website.

The Best Lead Capture Tools For Your Website


But how this list is generated and what information does the company need for reaching its audience? You gather basic information from the people such as their name, email address, phone number and add other possible fields where you can reach out to them easily.

A complete guide to website migration


Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. In this context, well-informed and integrated departments will enhance the results of this delicate procedure! In this article you will find: Why migrate a website?

Seven Groups of Tools for Designing and Optimizing Websites


Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and.

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The 11 Most Popular WordPress Websites


We often hear that WordPress hosting is the most straightforward and popular way to build a website. However, have you ever wondered how all those websites look to their visitors? In this article, you will get to know the most famous WordPress websites.

What Technology Tools Do You Need for an Accessible Website?

Marketing Insider Group

Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. The group of disabilities to prepare your website for consists of deafness, blindness, learning disabilities (e.g.,

How Bad Profile Information Hurts Your Business

Outbound Engine

This goes beyond your website or the content you are posting to your social media networks. If that information is missing or wrong, you may lose out on opportunities. In short, bad profile information hurts your business. Fix and Update Your Information.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

17 tips to lock down your WordPress website!


If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. Change your website’s login URL 4. 17 ways to secure your WordPress website!

Use Commerce Data to Inform Top-of-Funnel Acquisition


Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Data management and tracking capabilities can help your company obtain customer browsing data on your website and share it with your marketing platform. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices.

How to add a favicon to your WordPress website?


To add it to your WordPress website, you need to follow three easy steps: create a graphic 16×16 pixels square, save it as favicon.ico in the root directory of your server, and upload it in your CMS. Now is the time to consider your needs and pick the best solution for your website.

Integrating and automating email marketing and your website


This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website? Here are a few examples of automation that help your email marketing and your website work together. If you’ve ever gone to a website, found an interesting report or worksheet or other piece of information being given away for free in exchange for your email address, you’ve seen a very simple form of automation.

Should You Consider a Website Experience Audit?


A website experience audit can be just as important. While the typical website audit focuses primarily on SEO matters, those search experts can often overlook the factors at play to make the content itself as valuable as it should be. What Is a Website Experience Audit?

How to Turn an IP Address into Company Information

Visitor Queue

Don’t you hate it when you log into your website analytics only to see that a bunch of “anonymous” visitors have visited your site? Well, fortunately, there is a way to find the company and contact information for […]. The post How to Turn an IP Address into Company Information appeared first on Blog Visitor Queue. IP Address Website Visitor Tracking Website Visitor Identification

B2B Customers Consult About Five Information Sources During Buying Journey

KoMarketing Associates

different information sources on average during the buying journey. Less than 50 percent stated that they consult vendors’ product websites. As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Does Your Website Architecture Hold Up?


House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Or go to Steve’s website.)

Using Customer Data to Inform Your Personalization Strategy


In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

Simple steps to website marketing success


Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. Your prospects don’t care how clever or hip you are; they just want to find the information they’re after quickly and painlessly. Your visitors want information and you want…what, exactly? If all you want out of your website is, well, having a website, congratulations.

Common Issues Found During B2B Website Audits

BOP Design

We think of B2B websites as living, breathing organisms that can expand and evolve over time. Even search engines like Google and Bing reward websites with new, fresh content by showing them in search results. We’ve put together a five-minute website audit to make it easy.

Top 9 most visited websites of the United States


So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more. The post Top 9 most visited websites of the United States appeared first on Blog

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

How to do powerful SEO when using a website builder?


Website builders do not have a good reputation when it comes to SEO. It’s common to see users and even web developers complaining about the inability to rank well on search engine ranking pages when using a website builder. Can you rank on page one with a website builder?

B2B competitor research – 8 free sources of information


Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. So if your competitors are on the stock market, then have a good rummage around the Investor Relations section of their website.

B2B competitor research – 8 free sources of information


Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. So if your competitors are on the stock market, then have a good rummage around the Investor Relations section of their website.

Using your website to get to know your customers


They don’t sell directly, and yet, you can order right from their website. So take the opportunity to make your website a resource for clients and prospects, even if your model isn’t as direct as that. You can even take a less active approach and harvest at least some of this information from your website search data–if you populate your site with enough high-value information to attract your target audience and have them view your site as a resource.

How do you test your website’s names?


That makes sense to me, and it reminded me of how important the same principle is for website information architecture. These words are short and scannable, but not very informative. But most websites have bigger issues. So, when designing your site’s information architecture, don’t settle for the words that insiders think are the ones that best describe their choices. The post How do you test your website’s names?

Optimizing your site information architecture (IA) for Panda


That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Photo credit: Wikipedia.

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What High Conversion B2B Websites Have in Common

BOP Design

Your conversion rate is the percentage of visitors to your website or landing page that complete a pre-determined and desired action on your website. The more conversions you get on your website, the more opportunities you have to connect to your customers and create a sale.

Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

But a successful web strategy doesn’t end at your website. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online marketing presence, is more important than ever. In fact, in you haven’t already, you should take proactive steps to adjust your B2B marketing strategy in a crisis to inform your target audience about how the crisis is impacting your business and how you can help them now.

B2B Website Checklist to Maximize CRO

BOP Design

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. The website must also be optimized to encourage visitors to convert. The CTA should be immediately visible from any page on the website.

How a Well Designed B2B Website Builds Confidence

BOP Design

In the era of pandemics, your B2B website is literally the front door to your business operations. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed. Read more: Easy tips to close website leads.

How to Design an SEO Friendly Website that Ranks Well in 2020


When you want to increase your website’s popularity, you have to turn to search engines. Unfortunately, these change from time to time, meaning businesses have to adapt their websites to match. Here are some examples of notable trends in SEO that can help websites rank in 2020.

The Refreshed ActiveDEMAND Website


We’ve got a fresh new look to our website and we thought we’d share the special little bits that are included in it and how we did it. Our website is on WordPress. In several places around the website, we showcase studies.

Is Your Industrial Website Leaking Leads?

Industrial Marketing Today

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Anything over 60% is worrisome and you may have a leaky Website.

How to Optimize Your Website Footer

If you’re like most of us with a website, you’ve got all the content optimized to be relevant and rank well in the search engines, except, the last thing you probably think about is your website’s footer. You do not need to include every page unless your website is small.