Website Design Trends for 2021


Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

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How Content Pruning Can Boost Website SEO

Marketing Insider Group

The same concept goes for your website. If you participated in that rat race, you might have accumulated a lot of low-quality, trivial, unfocused, or thin content that’s still sitting on your website. Your website requires ongoing maintenance.


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Stop over-complicating your customer information


The answer should describe a capability, such as visiting our website. The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationI’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be.

What Key Metrics Should Inform Your Cross-Channel Marketing?


Here is one way to approach analytics for each channel in your marketing strategy: Website Channel Metrics Your website has the power to inform, engage, and, most importantly, influence purchase decisions. With your other channels, you’re trying to direct prospects to your website. Heat maps assess where each visitor spends the most time, what pages they like best, and what page they were on before they bought something or left your website.

Six Ways to Connect with your B2B Website Visitors


Website visitors are among your most valuable prospects. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. They have found you, searching around for a solution.

How to Make Your Website ADA Compliant With 6 Simple Tips

Go Beyond SEO

You may have the best SEO practices and drive tons of traffic to your website through advertising to accomplish this. But have you ever considered how your customers view your website? What is ADA compliance and does your website fit the requirements?

7 Simple Ways Chatbots Convert Leads on Your B2B Website


Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. website visitors feel more confident moving forward in their decision-making process. As a marketer, you know how to get your audience’s attention.

Use Commerce Data to Inform Top-of-Funnel Acquisition


Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Data management and tracking capabilities can help your company obtain customer browsing data on your website and share it with your marketing platform. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices.

When to Use Photos Versus Illustrations on Your Business Website


Because a picture paints a thousand words , the visuals you choose to use on your website are often more important than the words. Humans are highly visual creatures; we’re able to take a lot of information in at a glance just by looking at an image. Case in point, the Spores website.

Seven Groups of Tools for Designing and Optimizing Websites


Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and.

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Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

How to Turn an IP Address into Company Information

Visitor Queue

Don’t you hate it when you log into your website analytics only to see that a bunch of “anonymous” visitors have visited your site? Well, fortunately, there is a way to find the company and contact information for […].

The 11 Most Popular WordPress Websites


We often hear that WordPress hosting is the most straightforward and popular way to build a website. However, have you ever wondered how all those websites look to their visitors? In this article, you will get to know the most famous WordPress websites.

Integrating and automating email marketing and your website


This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website? Here are a few examples of automation that help your email marketing and your website work together. If you’ve ever gone to a website, found an interesting report or worksheet or other piece of information being given away for free in exchange for your email address, you’ve seen a very simple form of automation.

Should You Consider a Website Experience Audit?


A website experience audit can be just as important. While the typical website audit focuses primarily on SEO matters, those search experts can often overlook the factors at play to make the content itself as valuable as it should be. What Is a Website Experience Audit?

17 tips to lock down your WordPress website!


If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. Change your website’s login URL 4. 17 ways to secure your WordPress website!

Using Customer Data to Inform Your Personalization Strategy


In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

How Bad Profile Information Hurts Your Business

Outbound Engine

This goes beyond your website or the content you are posting to your social media networks. If that information is missing or wrong, you may lose out on opportunities. In short, bad profile information hurts your business. Fix and Update Your Information.

How to Use SEO to Increase Your SaaS Website Traffic


Having increasing website traffic is a great indicator that your business is growing organically with online visibility. SEO builds visibility for your website and awareness for your product or service. Focus on Your Website.

Does Your Website Architecture Hold Up?


House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Or go to Steve’s website.)

Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

But a successful web strategy doesn’t end at your website. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online marketing presence, is more important than ever.

Simple steps to website marketing success


Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. Your prospects don’t care how clever or hip you are; they just want to find the information they’re after quickly and painlessly. Your visitors want information and you want…what, exactly? If all you want out of your website is, well, having a website, congratulations.

Quick Guide to SEO Using Your FMG Suite Website

FMG Suite

As you’re competing with millions of other websites, SEO is how you separate yourself from the overcrowded pack of financial advisors. If your website appears high on a Google search, more people will visit your site, and more people will purchase what you’re selling.

What Technology Tools Do You Need for an Accessible Website?

Marketing Insider Group

Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. The group of disabilities to prepare your website for consists of deafness, blindness, learning disabilities (e.g.,

The Best Lead Capture Tools For Your Website


But how this list is generated and what information does the company need for reaching its audience? You gather basic information from the people such as their name, email address, phone number and add other possible fields where you can reach out to them easily.

Ten Things to Remember for Your B2B Website Redesign

Launch Marketing

Your B2B website is one of, if not the most, important aspect of your company. While the front end of your website, what your site visitors will see, the backend is crucial to maintain and update as well. Benchmark Your Website Metrics.

What’s A Good Website Session To Customer Conversion Rate?

Square 2 Marketing

It’s calculated by the number of people who share contact information with you divided by the number of people coming to your website. Conversion Strategy website metricsConversion rate is a common metric when it comes to marketing.

B2B competitor research – 8 free sources of information


Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. So if your competitors are on the stock market, then have a good rummage around the Investor Relations section of their website.

B2B competitor research – 8 free sources of information


Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. So if your competitors are on the stock market, then have a good rummage around the Investor Relations section of their website.

The Best Website Building Software for 2020

SmartBug Media

On the hunt for the best website-building software to develop your online presence? It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. Best Website-Building Software.

Using your website to get to know your customers


They don’t sell directly, and yet, you can order right from their website. So take the opportunity to make your website a resource for clients and prospects, even if your model isn’t as direct as that. You can even take a less active approach and harvest at least some of this information from your website search data–if you populate your site with enough high-value information to attract your target audience and have them view your site as a resource.

How to Create a Website Exit Survey (The Easy Way)


This will give you critical information about what customers like and don’t like on your site. And this is where a website exit survey comes in. A website exit survey can help you: Get immediate and real-time feedback. Choosing the Right Website Exit Survey Tools.

Top 9 most visited websites of the United States


So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more. The post Top 9 most visited websites of the United States appeared first on Blog

Optimizing your site information architecture (IA) for Panda


That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Photo credit: Wikipedia.

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How do you test your website’s names?


That makes sense to me, and it reminded me of how important the same principle is for website information architecture. These words are short and scannable, but not very informative. But most websites have bigger issues. So, when designing your site’s information architecture, don’t settle for the words that insiders think are the ones that best describe their choices. The post How do you test your website’s names?

How to add a favicon to your WordPress website?


To add it to your WordPress website, you need to follow three easy steps: create a graphic 16×16 pixels square, save it as favicon.ico in the root directory of your server, and upload it in your CMS. Now is the time to consider your needs and pick the best solution for your website.

Do You Need to Redesign Your Website?

Stevens & Tate

If your website has sat untouched for more than a few years, then there’s a good chance that it might be in need of an overhaul. Your website should be continually bringing in new leads, increasing your brand awareness and establishing your brand authority.