Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Let’s say you want to target a Chief Financial Officer.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

Trending Sources

How to Get More Targeted Leads (a B2B Playbook)

SnapApp

Content has to target your ideal audience at the right stage of the buyer’s journey. Armed with this knowledge, you can promote content to reach a targeted audience and build a leak-proof funnel that nets new leads while you sleep. . . Researching your ideal target leads. .

Use Information Interview Approach for Sales Prospecting Conversations

Avitage

Companies risk missing revenue growth targets when sellers are ineffective or inefficient at getting target accounts to engage. If you truly belief this, then my essential question is, “what is the minimal information you need, to know how to conduct a value-creating conversation, in an early stage engagement with your key stakeholder, in […]. The post Use Information Interview Approach for Sales Prospecting Conversations appeared first on Avitage.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Lead generation and lead nurturing both can be done via a targeted display campaign. Such information to gather includes: • Minimal spend. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Specific targeting.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

Modern Marketing

” Dear Sales Rep: We are not best friends – why would I give you that information? So here is my public service announcement for all you salespeople trying to get my (or your target buyer’s) attention: 1.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 1. Using data for real-time content targeting. Posted in Customer Experience Mobile.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Enabling Marketing and Sales with Target Ready Buyer Models. Boosting sales revenues through demand generation involves going beyond enabling marketing with target market data and sales with contact information. ©All rights reserved by Kenny Madden.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer.

Hit Your Registration Targets and Drive Greater Event ROI with Video

Vidyard

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video in creative ways to hit your registration targets and deliver a positive value and greater ROI all year round from your next event.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. They’re also used to create segments of prospects in order to target them more effectively. What does your address say about you?

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content.

Using Customer Data to Inform Your Personalization Strategy

Modern Marketing

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing.

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. We know that content with a high opportunity conversion rate is resonating with our target audience.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

Mobile Geo-Targeting: How to Attract More Visitors to Your Trade Show Booth

Sharpspring

What Is Geo-Targeting? That’s where geo-targeting comes in. Never heard of geo-targeting before? It’s a relatively new concept that involves targeting mobile devices via based on specific location. but the vast majority will be your target market.

Look-Alike Targeting Can Be Deceiving

Radius

This approach is very useful for campaigns where you know what your message or offer will be and the audience you want to target with that content. Marketers also need to know how they can personalize content for their segments and run campaigns that are targeted at the right groups.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

  To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.  Image by Krista76 via Flickr.

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Hubspot

Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. You already expect your advertising partners to understand web visitors and only serve your ad to relevant targets.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. It requires employing predictive behavioral targeting and optimization techniques to remove the complexity.

B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience.

How to triple your digital marketing results

Biznology

Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. No more bland “More Information” buttons. Use the landing page to resell the offer, and capture the prospect’s information.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

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How to optimize your LinkedIn profile

Biznology

The goal of this section is to showcase your subject matter expertise and how you are able to translate that expertise into helping your target audience. Do not pack your resume information into this section. Don’t go overboard unless your certifications really matter to your target audience. Education : Add your formal and informal educational experiences here, especially if they build your credibility.

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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Study: Mobile Users in China Are Open to Targeted Ads

KoMarketing Associates

For businesses, this reveals how critical proper ad targeting is on mobile. The top formats were information flow ads – ads that are seamlessly integrated into a social media newsfeed such as WeChat and Weibo – and offer walls (ads integrated into a gaming experience). A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way.

The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. The idea of using targeting to impact consumer behavior is nothing new.

Rethinking Referral Marketing: Understand Your Target Audience

Hinge Marketing

In order to encourage referrals — and ultimately to generate new business — it’s essential that you understand your target audience of buyers and influencers. Better yet, where does your target audience go for advice and insight?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Isn’t this information that most business, sales and marketing leaders should already know?

Better built than bought – how to build your email marketing list

Biznology

Your lead magnets need to provide real value to your target audience. Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material.

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Combining Purchase Intent & Technographics for Better Targeting

HG Data

With both intent and technology install data, organizations can be more strategic in their marketing and sales outreach, enabling better targeting, prioritization, and message creation. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

It’s also one of the reasons why marketers are so reluctant to pull effort away from established keywords in lieu of new target key terms. The post How to Use User-Generated Content to Inform Your Content Strategy appeared first on The Content Standard by Skyword.

7 key roles in digital marketing

Biznology

” Naturally, if it is the thing your target audiences consume, having an expert content strategist is crucial. Using keyword research, SEOs look for opportunities to connect with their target customers. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

How to Find and Target High-Value Keywords for Your Business

Hubspot

I'm going to show you how to uncover new keywords to target and assess if you're already targeting high-value phrases. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Why account-based marketing is a game changer for Japan

Biznology

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”.

Six powerful B2B marketing tactics you may be missing

Biznology

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. You can also develop highly relevant communications into targeted account segments.

7 Targeted Social Networks Niche Marketers Should Try

Hubspot

a social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer's job.