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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

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AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

It will show you a lot of numbers related to your site traffic, but it doesn’t tell you what the data means or what to do with all of that information. It can glean actionable insights from massive data sets in a matter of minutes, empowering marketing professionals to make better informed decisions, faster.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. Messaging Guides: Collate vital information to ensure teams are well-informed and can act swiftly. While content too can be, it’s typically to a lesser degree.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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Purchase review site intent data

Zoominfo

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Many review sites will identify a company but not the site visitors.

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SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

seo.co

The goal of SEO is to increase your search visibility, which in turn will increase your site traffic. Google ranks sites based on a combination of two broad categories: relevance and authority. Off-site optimization (link building). When you go to a library for information, librarians can probably help you by finding a book.

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