Introduction
Contact targeting is a way to reach people who have already done business with your company, but haven’t yet bought from you in the last few months or are part of your target account list. This will help you target them again with relevant ads that can persuade them to engage with your organization. It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video.
Contact targeting helps you tailor your ads so they match the user’s interests and preferences. It also allows you to provide a better experience for returning customers by showing them ads based on their previous interactions with your brand or website instead of generic ads shown across multiple websites.”
What is contact targeting?
Contact targeting is a way for B2B organizations to reach people who have already engaged with your business. It allows you to target your existing customers, so that you can show them ads on LinkedIn or other platforms where they’ll be more likely to engage with the content.
Contact targeting works across all of Linkedin’s advertising products. For example, if you’ve ever used hyper-specific data sources like CRM lists or email addresses, then these are examples of contact information that can be used in contact targeting campaigns.
Contact targeting helps save money because it increases relevance and reduces wasted impressions.
How does it work in B2B marketing?
Contact targeting allows you to reach your existing contacts with ads. It can be used for remarketing, retargeting, or prospecting. If you’re familiar with cookie and site targeting, contact targeting works in a similar way but it’s different because it uses lists of email addresses and phone numbers instead of cookies or website visits. This means that when people are searching online without cookies enabled (or if they’re using an incognito browser), they will still see the same ads as their friends who were able to engage with the ad on social media or visit a webpage before this moment.
The key difference between contact and cookie targeting is that while cookies use first-party data from visitors who have been on your website or app previously (either through a visit or interaction), contacts are made up of second-party data from people who sign up for your mailing list either through an opt-in form on your website or via email subscription request within a sales funnel such as our Automatic Delivery emails
. This is a great way to build your audience, but it can also be used for remarketing or retargeting. If you’re familiar with cookie and site targeting, contact targeting works in a similar way but it’s different because it uses lists of email addresses and phone numbers instead of cookies or website visits.
Which digital channels use it?
When it comes to contact targeting, there are a variety of digital channels you can use. In fact, each channel has different ways of implementing contact targeting and its own unique advantages. Here’s a list of the most commonly used channels:
- Retargeting
This is a great way to stay top-of-mind for your customers as they browse around the web. You can display ads based on their previous browsing activity or current site visit by inserting pixel tags into your website. This will help you target users who have visited your site in the past so that you don’t have to worry about reaching out again if they’ve already shown interest in what you’re selling.
- Social Media
With social media platforms like Facebook and Instagram, contact targeting allows businesses like yours to reach out directly through sponsored posts (and other forms of advertising). These platforms allow marketers with similar goals or interests to connect with one another while bringing their followers along for the ride!
Email When it comes to email, you have a few different options. You can use an email service provider like MailChimp or HubSpot to send out newsletters and other promotional materials that are designed specifically with contact targeting in mind. You can also create your own email marketing campaigns by using software like Salesforce or Marketo. Social Media Marketing This is another great way to reach potential customers who may not yet be familiar with what you’re offering!
With social media marketing, you can target users based on their location and interests. You can also use contact targeting to reach out directly through sponsored posts (and other forms of advertising). This allows marketers with similar goals or interests to connect with one another while bringing their followers along for the ride!
Contact targeting helps you reach more of your existing contacts at a lower cost.
If you’re looking to reach more of your existing contacts, contact targeting is one of the best ways to do it. Targeting based on contact information allows advertisers to target people who already have a relationship with their brand, are likely to be interested in their product or service, and have opted in for marketing communications.
Contact targeting is cost-effective compared with other forms of online advertising, too. It can help advertisers expand their reach by using an audience that doesn’t have a digital profile but might be interested in what they’re selling: business owners who haven’t registered for Google Ads or Facebook Business Manager yet; consumers who don’t use social media frequently; individuals without an email address or phone number associated with their account (like those who prefer not to share them).
Contact-based targeting is especially powerful because it allows advertisers to reach people who are already interested in their business. Contact information can be used as a signal by Google Ads and Facebook Business Manager to help determine the audience for your ads. When you run an ad campaign, both platforms will use this information to determine which users are most likely to click on your ads or visit your website.
Conclusion
Contact targeting can help you reach more of your existing contacts at a lower cost. It’s a useful tool for marketers who are looking to increase their reach without breaking the bank. It also gives them the ability to target specific audiences based on interests or demographics, which helps marketers communicate with people who might not otherwise be exposed to an ad campaign. While contact targeting isn’t perfect, it does allow advertisers to reach their intended audience at a lower cost than other targeting methods like keyword-based search advertising and social media ads—and that means more bang for your buck!
