Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? What is search intent? Or are they searching for a specific individual or business?

Intent 194

Intent Optimization Google SERP 194

KoMarketing Associates

OCTOBER 13, 2022

Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 209

Google User-Generated Content Intent Search Marketing 209

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.

Paid Search Agency 99

Paid Search Agency Google Ads Media 99

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.  You’re surely aware of brand searches. You search for “amazon”; Google shows you results from amazon.com.   SERP dynamics.  Watch the

Brand Identity 106

Brand Identity Branding CTR API 106

Top Rank Marketing

OCTOBER 30, 2023

This is definitely true of search engine optimization. SERP (Search Engine Results Page): The page that displays the results of a user’s search query. On-Page Optimization: Refers to optimizing individual web pages to improve their search engine rankings. The relevance and quality of your content drives it.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Biznology

FEBRUARY 18, 2020

Anonymous data isn’t pulling personal information, then dropping the “personal” parts of it, (as if you could just intentionally forget information about your visitors). Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. It’s pulling from new types of data altogether.

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. billion per day.

Search Marketing 128

Search Marketing Paid Search Agency Planning PPC 128

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Simple searches that yield direct answers today don't need AI. Generative AI results are much more expensive than classic web results. Another $6b would be a mere +2.8%

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Search Engine Journal

OCTOBER 31, 2021

Does contact information – or a lack thereof – affect your Google search rankings? The post Contact Information: Is It A Google Ranking Factor? appeared first on Search Engine Journal. See what the experts have to say about it.

Contacts 132

Contacts Google SEO 132

Search Engine Journal

APRIL 17, 2023

Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content appeared first on Search Engine Journal.

SEO 122

SEO Content Google Practices 122

Search Engine Journal

OCTOBER 17, 2022

The post Information Retrieval: An Introduction For SEOs appeared first on Search Engine Journal. Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates.

SEO 98

SEO SERP Optimization 98

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

DECEMBER 17, 2018

The way people use the Internet to find information online is changing. Instead, we’re on the move and using our phone to keep us informed while we’re on the go. We use our phones to search while we’re waiting in line at the post […]. The post A Guide to SEO for Voice Search appeared first on Marketing Insider Group.

SEO 239

SEO Internet Marketing Search Marketing Marketing 239

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. For videos, we have structured data and a sitemap specifically for videos.

Google 96

Google Keywords FAQ API 96

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Contently

JANUARY 25, 2023

Forty-one percent of US adults use voice search daily. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search enables instant gratification, providing an answer in seconds for about 94 percent of all search queries. Voice search is no exception.

Content 143

Content Mobile Marketing SEO Keywords 143

Adobe Experience Cloud Blog

JANUARY 9, 2020

What is Voice Search? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Identify relevant keywords and phrases that potential viewers might use to search for your type of creative work.

Creativity 91

Creativity Optimization SEO Content 91

ClearVoice

AUGUST 27, 2021

What are related searches on Google? Related searches on Google provide eight related search terms, relative to your initial query. This information helps you refine your search or help you determine user intent. . The beauty of search engines is that they can sometimes read your mind.

Google 97

Google SERP User-Generated Content Keywords 97

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. In 2023, content marketing will continue to be a cornerstone of successful search marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Brightedge

APRIL 3, 2024

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models.

Research 64

Research Guidelines Communities Search Marketing 64

Search Engine Journal

NOVEMBER 17, 2021

Learn to incorporate customer information into your ads. The post 9 Ways To Improve PPC Campaigns With Customer Information appeared first on Search Engine Journal. Your own customer data may be your best source of new ideas for ad messaging and targeting.

PPC 116

PPC Campaigns Ads Best Practices 116

Search Engine Journal

NOVEMBER 17, 2022

The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared first on Search Engine Journal. Download our dedicated in-house SEO report and learn how to set your team up for success next year.

SEO 109

SEO 109

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

ClickZ

FEBRUARY 25, 2024

In a move to bolster its Search business, Google has recently announced an expanded partnership with Reddit. Reddit’s platform, known for its breadth of authentic, human conversations and experiences, will now be more accessible to Google users, making it easier for them to benefit from the useful information available on Reddit.

Google 52

Google API Display User-Generated Content 52

Search Engine Journal

MARCH 21, 2022

The post 10 Key Client Questions To Inform Exceptional Quality Content appeared first on Search Engine Journal. Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions.

Content 115

Content SEO Content Marketing Marketing 115

Search Engine Journal

MARCH 28, 2023

Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources. The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal.

Google 130

Google Features SEO 130

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Search Engine Journal

APRIL 12, 2022

Using AI and imagery, Google can now automatically update important information about businesses using information from Google Maps. The post Google Using AI To Automatically Update Some Business Information appeared first on Search Engine Journal.

Google 102

Google Business SEO 102

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Keyword Search Volume Overview. Keyword search volume refers to how many searches for a specific keyword phrase on a search engine over a specific time period. Google Ads Keyword Planner.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Search Engine Journal

SEPTEMBER 29, 2022

Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries.

Google 89

Google Personalization Ads Marketing Websites 89

Search Engine Journal

APRIL 27, 2022

The post 4 Top Reasons Your Google Business Profile Information Keeps Updating appeared first on Search Engine Journal. Google may update your local listings anytime, even without your knowledge. Here's why along with a step-by-step process to resolve any errors that appear.

Profiling 100

Profiling Google Business Process 100

Search Engine Journal

JUNE 9, 2022

The post Top 17 Enterprise SEO Metrics To Inform Your Reporting appeared first on Search Engine Journal. Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.

SEO 100

SEO Business Analytics Marketing 100

Search Engine Journal

JULY 29, 2022

Want to know how information about a topic spreads on Twitter? The post Visualize Information On Twitter With Indiana University’s New Tools appeared first on Search Engine Journal. Or, what else your target market talks about? Try these tools from Indiana University.

Twitter 92

Twitter Tools Search Marketing Social Media 92