Webbiquity

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Quoting Mark DiCristina, Senior Director of Brand Marketing at MailChimp, “We used mispronunciation as a creative device to inspire all kinds of different executions, knowing that people would be curious about what they were seeing and search for more information. Guest post by Cheryl Joy.

The 29 Best Social Media Monitoring Tools

Webbiquity

The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry.

The 14 Best Marketing Automation Tools

Webbiquity

Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

A CRM system is usually the starting point, but the technology available to support sales+marketing alignment go well beyond a common platform for customer and prospect contact information. Integrates with Salesforce.com, VoIP and marketing automation systems.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. The web marketing resources section of the company’s website also offers a wealth of free strategic and tactical web marketing information. What’s the best web content management system (CMS) for your small business?

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal. But the site’s busy though highly visual design sets it apart, and TradeKey was the first online b2b marketplace to earn ISO 9001 Quality Management System and ISO 27001 Information Security System certifications.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We believe that marketing is undergoing a deep transformation driven by large-scale trends such as the rise of self-directed consumers and broad and instant availability of information online.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. For more information, please visit www.workbooks.com.

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. The move closer as Web sites capture more individual-level information and present more personalized treatments.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. The Chatter group that Salesforce set up for Dreamforce itself struck me as a perfect example: it was filled with largely irrelevant noise that made it nearly impossible to see the useful information. If Salesforce hadn’t also sent nicely structured emails with schedules and contact information, I wouldn’t have known what to do when I got there.

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Of course, a platform that serves all customer life stages also by definition contains all information about each customer. Okay, now we can talk about Salesforce.com.

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation.

RFP 99

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

How to create infographics that wow the Web and drive crazy traffic (by Robin Richards, director of information design at who else but JESS3).

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

There’s much useful information to be gleaned from the report, but my one major quibble comes from the term “high-performing.” Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. For more information on Full Circle CRM, visit their Website at www.fullcirclecrm.com.

Security Never Takes a Holiday

Lattice

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. data security information security ISO 27001

4 Types of Metrics Every Sales & Marketing Team Should Use

Fathom

At this point, we may not even have names or contact information. John’s information resides in Fathom’s CRM Salesforce solution, which attributes all of his historical activity, including the “purchase” of services, back to the original way in which he was found by Fathom (paid search).

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. The main reason is so much valuable public information is now available.

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

Microsoft’s $1.2 Billion Ticket to “Social Business”

Modern Marketing

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. By far, Salesforce’s Chatter product, which competes with Yammer, has been on the forefront of social, allowing colleagues to share information, projects and achievements on the fly.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. For more information, please visit www.workbooks.com.

Enabling Sales: Change the Point of View

Fathom

One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” Views are simple, fast and visible to any sales rep who has access to the information. Easily locate data mistakes and incorrect information. Sales Operations inline editing salesforce list views Salesforce.com SFDC

View 21

8 Million Sales Triggers Delivered

Sales Intelligence View

Only InsideView can provide this basic information, but more. “Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. InsideView’s leadership continues across all major CRM platforms: Salesforce.com : InsideView continues to be the all-time most popular sales app on the salesforce.com AppExchange.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle.

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Using the Alinean-powered tools with content connectors, this information can be collected and integrated with existing CRM and Marketing Automation solutions to help marketers and sales professionals better understand buyer needs and better facilitate their buying process.”

11 Features to Bring Salesforce Chatter to Life

Modern Marketing

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. These news feeds let users stay informed, collaborate, and act on real time information. This will save the information on the record, and ensures anyone who follows the record gets notified. by Andrew Sinclair | Tweet this. At its core, Chatter is about creating news feeds from people and recording updates.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.

The Two-Step for Sales Enablement

Modern Marketing

by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. Fact: We use Salesforce.com as our CRM, including the Chatter application. Sales & Marketing Alignment b2b marketing content for sales crm Demand Generation lead management marketing automation sales and marketing alignment sales enablement Salesforce Chatter salesforce.com

6 Brilliant Uses of Video

Modern Marketing

Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want. They used two equally effective techniques: speed (they posted the video within four days of the now-legendary United Airlines guitar-breaking incident) and quality (the advice in the video is immensely informative). by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Marketing Features in Salesforce.com Winter 10

Modern B2B Marketing

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. The first, Campaign Summaries, allows users to summarize information for any fields you create so can view campaign results without leaving the campaign module.

How Data is Democratizing Growth and Driving Disruption

DiscoverOrg

Startups, small businesses, consulting firms, agencies, and even enterprises all benefit from access to more information about their prospects and customers. According to Salesforce.com’s State of the Connected Customer survey, 57% of buyers are ready to take their business elsewhere if their vendor fails to anticipate their needs. Launching and growing a business has never been easy, but it used to be a lot harder.

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

Business Must Have: Social CRM apps

Sales Intelligence View

Information technology research group Gartner predicts that the social CRM market for year-end 2012 is expected to reach beyond $1 billion in revenue, nearly double than the year prior.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Salesforce.com. From the group introduction: Salesforce.com.

Dreamforce 2012 is Coming – Are you ready?

Modern B2B Marketing

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. Training and certification information. Thank you salesforce.com!