Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. In this post I’ll cover the various types of market research available to you. Survey research.

Research 48

Research Service Planning Ideal Customer Profiles 48

Adobe Experience Cloud Blog

APRIL 24, 2019

There’s a direct correlation between the clients who are fully transparent with their numbers and goals and the ones we have the most success with, because the ideas and recommendations we provide are only as valuable as the information they’re based on. The more accurate the information we have, the better the decisions we make.

Lead Scoring 134

Lead Scoring Lead Ranking Advertising Agencies Ad Building 134

Zoominfo

OCTOBER 30, 2018

The sales rep has the customer’s undivided attention and can communicate information clearly and thoroughly—without interruption. But, conducting a product demo via phone call or Skype session doesn’t compare to the benefits of a live demo. In-person meetings remove many barriers between B2B sales representatives and their customers.

Process 130

Process Skype B2B Sales Cold Calling 130

Convince & Convert

DECEMBER 19, 2014

Research and Insight. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). If you could do a Skype call with any person, who would it be? Holy Social!

Social Media 129

Social Media Skype Media Gartner 129

ClearVoice

AUGUST 9, 2023

Top-tier content marketers have the skills and experience to create informative, engaging, and persuasive content. You can run your meetings through Zoom, Slack, and Skype, among other similar tools. The Importance of Top-Tier Content Marketing Talent Almost all businesses need content marketing, but not everyone can do it right.

Work Management 52

Work Management Content Marketing Marketing Management Paid Search Agency 52

Convince & Convert

DECEMBER 8, 2015

Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. His blogging insight and analytical tools will arm you with the requisite information to elevate your blog and get it on the fast track to success.

Blogger 93

Blogger Skype Burn Rate Top of Funnel 93

Convince & Convert

MARCH 22, 2016

“The analytics and information that we have about advertising and commerce gives a much richer picture when it’s paired with social information.” Even in a research field you can (and should) take risks to expand your knowledge and reach new levels. ” —@tamarag (highlight to tweet). ” —@tamarag.

Skype 71

Skype Eye-Tracking Forecasting Analysis 71

Convince & Convert

DECEMBER 19, 2014

Research and Insight. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). If you could do a Skype call with any person, who would it be? Holy Social!

Social Media 95

Social Media Skype Media Gartner 95

Convince & Convert

MAY 17, 2013

Not surprisingly, useful information was a huge driver of whether or not people shared the content. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. These things, unfortunately for market researchers, are unquantifiable. Four Your Information. via Syncapse.

Social Media 161

Social Media Media Viral Marketing Skype 161

Convince & Convert

MAY 16, 2014

With Pinterest’s newest update, categories and keywords in your board and pin descriptions are essential because now all this information is searchable. According to a study by Beresford Research , positive shares increase intent to purchase and product value by 9.5%. Social Number of the Week: 9.5% An online share is worth $.33

Social Media 150

Social Media Media Skype Storytelling 150

KoMarketing Associates

SEPTEMBER 1, 2016

Research shows US social media users like to connect family and friends, share videos and photos, and enjoy the platforms as a means of entertainment. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger. Research shows over 87 percent users use it more than ten times every day. Research shows 73.9

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

SmartBug Media

DECEMBER 26, 2019

However, less than 40 percent of marketers actually use this consumer research to drive decisions, according to a 2018 study from Google. Big data enables marketing teams to take information from a number of different sources and analyze it to drive smart decision-making.

Enterprise Management 80

Enterprise Management Tactics Marketing Automation Services Work Management 80

Content Marketing Institute

JANUARY 19, 2018

I didn’t realize my talk-in-a-low-whisper voice was useful until I started doing interviews for market research and editorial. Research – At my company, Mantis Research, my favorite projects meld quantitative surveys with a handful of one-to-one interviews that give depth to the story brands are trying to tell. Click To Tweet.

Skype 97

Skype Peer-to-peer Planning Tips 97

Hubspot

OCTOBER 15, 2019

For example, instead of reading a map to find directions to that new burger place, you can simply type the business's name into Google or a Maps app, and retrieve the same information. The only difference is that the information is online. Finding information online transfers to businesses' recruitment processes, as well.

Digital Transformation 76

Digital Transformation Template Work Management Marketing Management 76

Hubspot

JUNE 15, 2022

Zoom, Skype, Google Hangouts, and other means of virtual communication were present before the coronavirus pandemic, but they were all underutilized. Statistics on Flow of Information Across Departments When WFH. Research has shown that virtual conference calls have varying effects on different groups of people.

Stats 55

Stats Statistics Peer-to-peer Conference 55

KoMarketing Associates

OCTOBER 12, 2015

Here is a summary of information provided, some of the key takeaways, and references for review. Skype (300M). Common Pitfalls – it seems obvious but don’t ignore good translation, market research (particularly when choosing social media platforms and tactics), and establishing performance benchmarks across tactics.

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

The Lead Agency

APRIL 6, 2020

Marketing Through a Crisis: The Research Historical data has shown that economic slowdowns that are a result of an epidemic are different from those of other causes. Skype and Zoom might be the most well-known, but there is a plethora of services that can also be used to hold virtual meetings. It just has to be done in a different way.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

SnapApp

FEBRUARY 21, 2018

Every bit of information we can squeeze from the client can help us to deliver a better service. Leave the client with several communication channel options (Email, PM tool, Skype…) and ask them what is the easiest/fastest way to communicate. While that can work in other niches, marketing is a bit different.

Work Management 98

Work Management Advertising Agencies Marketing Management Skype 98

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Convince & Convert

MAY 31, 2013

The Pew Research Center recently released some research they have done on teens, social media, and privacy. They found that the larger a teen’s network is, the more likely that teen is to share more information about himself. via Pew Research. Four Your Information. How did you get involved in social media?

Tactics 131

Tactics Cross-Selling Skype Social Media 131

The Customer

MAY 4, 2020

But those tracking uptake and engagement, such as Triton, Edison Research , Podtrac , Westwood One and NPR , are all bullish on the podcasting. The concept is to be helpful and informative on a topic endemic to your expertise. Some argue the medium is not getting enough messages as some sponsors await more scale.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Hubspot

JUNE 6, 2017

According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority. That makes research a crucial first step to finding an influencer, since you’ll want an influential partner with whose audience you’ll resonate. 6) Guest Posts. 6) Guest Posts.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Rev

OCTOBER 14, 2018

Marketers have a LOT of information to keep up with. You come up with questions that wouldn’t occur to you without that wider range of information. Video calling, Skype for business, whatever it is, is essential to any remote worker. A CEO is ready for what’s coming. Data, trends, forecasts, etc. And that was critical for me.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Heinz Marketing

DECEMBER 14, 2017

A lot of my day is spent communicating ideas or sharing information so I would be lost without MS Office. Because we are a virtual company Skype is just like air … I use it to survive each day. I’ve logged more Skype hours this year than I can count. Invariably my work table is covered with notes, ideas, and research.

Work Management 58

Work Management CMO Bulldog Solutions Skype 58

MLT Creative

NOVEMBER 28, 2011

He sees their pictures and reads their thoughts, and with Skype and video he hears their voices as well. Social capital bridges social ties you never would have had — and thus provides you with opportunities to access information, resources and, of course, prospects! These relationships are real and meaningful.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

Convince & Convert

JANUARY 15, 2014

Informative. I told him I’d like to begin selling some of my more robust copywriting lessons as information products, but I never have before. I interviewed him via Skype while researching my article. But who the hell cares what he’s drinking? I’ve been reading his emails for a year or more because they are great.

Copywriting 167

Copywriting Skype Conference Social Media 167

Marketing Insider Group

SEPTEMBER 30, 2015

Recent research from The Content Council and AdAge uncovered several of the biggest marketer challenges with content marketing: the creation of quality/engaging content, lack of time, not enough resources, and demonstrating ROI. Questions like: How can I best reach you (email, text, messenger, Skype, etc.)? Measurability.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

ClickZ

NOVEMBER 22, 2019

In fact, a research study by SurveyMonkey and Drift showed that only 38% of consumers want to interact with a human when engaging with a brand. We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. Gather customer information by asking a few simple questions.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Belkins

JULY 28, 2020

The sales process is divided into core segments: Lead Research, Sales Development, Customer Success. Accordingly, your team is divided into Lead Researchers, SDRs, Account Managers, etc. One such group or “pod” can include SDRs, Account Managers, and Lead Researchers that are assigned to a particular customer.

B2B Sales 65

B2B Sales Work Management Effectiveness Marketing Management 65

Convince & Convert

APRIL 4, 2016

All our campaigns have dedicated team members, with direct lines, Skype IDs, and other channels of communication, so you can be confident of always reaching them. Should I help them with keyword research? Further reading: The Ins and Outs of Keyword Research Success. My site has millions of pages.

SEO 132

SEO Work Management CMS Development Marketing Management 132

Convince & Convert

AUGUST 9, 2013

While the “why” has become more widely known because of increased research and data, it’s the “how” that continues to pose a challenge, both for SideraWorks and its clients. Four Your Information. If you could do a Skype call with any living person, who might that be and why?

Organization 136

Organization Effectiveness Business Skype 136

Buzz Marketing for Technology

JULY 23, 2008

Martin De Saulles thoughts on the changing information landscape. Information Users. Voters and Public Library Funding: An OCLC Market Research Report Cuadra Joins SydneyPLUS Group of Companies Peer-to-Patent Project Extended and Expanded Digital Bookmobile to Launch National Tour Come to the World eBook Fair! Categories.

Peer-to-peer 100

Peer-to-peer Wiki RSS Skype 100

Content Marketing Institute

SEPTEMBER 19, 2018

While Google Hangouts and Skype are great, they have their limitations. Whether articles need to be written informally or formally depends on the market. TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. Localizing the article. Click To Tweet.

Budget Programs 102

Budget Programs Planning Training Content 102

Belkins

MARCH 12, 2020

Since the effects of the outbreak and its nature are still being studied and new information keeps coming in day by day, it takes not one but many steps to secure your position and find your way through the crisis. The research by McKinnsey & Company outlines at least three scenarios that businesses should consider: Quick recovery.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Hubspot

MAY 6, 2020

Showing that you've done your research and have put thought behind how you would fit into the company, for instance, is something that impresses one of HubSpot's campus recruiters, Kate Kearns. Kearns says, "Make sure you're doing your research before hitting ‘start’ on the video interview. Traditional Video Interview Tips.

Video Marketing 94

Video Marketing Work Management Impressions Skype 94

Leadspace

JUNE 10, 2016

Here’s a fascinating article from October: These researchers have discovered the perfect password that’s also easy to remember. Lithium launches Reach, a Klout-informed social content marketing tool was a headline in Marketing Land under which Barry Levine wrote about the new offering. Good Reads for B2B Marketers.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Lake One

JUNE 6, 2019

Buyer personas (in conjunction with research) should drive your strategy and be another common denominator among your sales and marketing teams and really, the company as a whole. Pairing sales’ insight with marketing’s keyword research skills is a great start to creating valuable content for your buyers. Like Slack or Skype).

B2B Sales 40

B2B Sales Top of Funnel B2B Marketing Sales Qualified Leads 40