Biznology

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Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them.

New Year’s resolutions for digital marketers

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But they use data to inform and improve what their instincts suggest. Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same?

6 assumptions push marketing gets wrong

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Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. For example, “Four out of five dentists surveyed…” says nothing about how the research was done, how many dentists were surveyed, etc.

7 key roles in digital marketing

Biznology

SEO is first and foremost a market research discipline. Using keyword research, SEOs look for opportunities to connect with their target customers. This is sometimes called information architecture (IA) or client experience (CX).

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. sales agent to the information manager and broader business ecosystem. Please contact john.moses@aggregage.com for more information.

5 tips to help you make business decisions that get results

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Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts.

Why account-based marketing is a game changer for Japan

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I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”.

11 inspiring case studies of digital transformation

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Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

Five levers of relevance for digital authors

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In the case of information, the work involved requires cognitive effort. This is why I emphasize keyword research to understand topics of interest to our audience. Keyword research gets you in the game, cognitive levers help you win it.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. sales agent to the information manager and broader business ecosystem. Please contact john.moses@aggregage.com for more information.

Five habits of highly-effective entrepreneurs

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Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.”

10 Marketing trends to watch for 2017

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Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined.

50 Facts about online consumer behavior not to ignore

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81% of consumers research online before buying. ( 96% of consumers have searched for product information from their mobile device. 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store.

Increasing customer engagement with videos just got easier

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A similar approach to increasing engagement is to make the key information in your videos easier to find. Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. sales agent to the information manager and broader business ecosystem. Please contact john.moses@aggregage.com for more information.

Search: The art and science of identifying your target audience

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And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Think about it: how often do you search using something like “I am a CMO with fourteen years of experience looking for information related to digital marketing”?

Socialize your videos for business development

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Buyers crave the information and new ideas that your subject matter experts can share. Packaging your SMEs in two-minute — or thirty-second — chunks will provide a long-lasting research resource for future buyers.

Are you using your website search as customer research?

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Using that information to plan improvements to the content on that page is one of the fastest ways for you to improve the page. For information on all my online courses, click here. The post Are you using your website search as customer research?

Branded content just another shade of fake news?

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A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Remember blogging for business? Better still blogging by brands?

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Credible or not? 5 questions to evaluate research sources

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It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. When researching your next piece of content, ask yourself these five questions before citing any data, statistics or expert assessments.

5 reasons B2B firms should invest in social media

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Where buyers used to rely on conversations with sales people or subject matter experts to help them understand their problems and ways to solve them, they’re postponing one-on-one communications and doing much of the research themselves. Research.

To get the best prospecting data, use a broker

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Use your market research, audience profiles and personas—whatever richness you can add to the description and the marketing strategy. Build in enough time for the broker to research your options and prepare a recommendation for you.

The crisis of message credibility and impact on brands

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Geoffrey Nunberg , a linguist at the University of California, Berkley School of Information , emphasizes that “words must be exactly right when describing statements that fall short of the truth.” Our world is more passionately polarized than ever.

Your team is the best content source for search

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You already can write you and your buzzwords and all the stuff you’ve learned from your expensive and extensive keyword research, so don’t. If there’s anyone in your world who can pass the duck test , it’s your employees.

Content marketing personalization: know your audience

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Popular tools and concepts you’ll hear about include voice of customer (VOC) research, creation of customer persona, and developing customer profiles. As you can imagine, this is incredibly valuable information. Let’s face it: if you’re not doing the research, you are guessing.

Let the market view in

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They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world.

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How long should your online business video production be?

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We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues.

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Promotional products: making them effective branding tools for your business

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Research Shows the Positive Impact of Promotional Products for Businesses. They publish this research to help companies understand the power of promotional products as part of their advertising and marketing mix.

8 commonly overlooked ways to make social media work for you

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Research shows that images draw emotion. You also need to give enough information so that readers know what they are going to discover. ” When deciding what to post, do you best to share new information or a new twist on something old.

Why you should consider centralizing your search keyword lists

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Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Photo credit: Wikipedia.

Social media strategy leaders: Lisa Marcyes

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It took several months of research, but it turned out to be such a huge success! I make an effort not be too pushy or “sales-y,” but instead take an informative approach. Welcome, Lisa ! Could you please describe your professional background?

Why SEO is just the start for digital marketing

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Of course, some will take the valuable information you’ve offered and you’ll never hear from them again. Your goal isn’t to publish valuable information for free. Your goal is to gain trust and build or strengthen a relationship by publishing valuable information.

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Social media marketing isn’t a popularity contest

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McKinsey & Company’s research highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey.

10 case studies show how web analytics prove ROI

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Research helps make decisions like whether target keywords should be “golf apparel,” “golf clothing,” “golf clothes,” or “golf sportswear.” As a result of the research, Nike Golf sees a 169% in total increase in organic search traffic.

4 tips to improve your YouTube channel

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Support customer research. This makes it important to select keywords that are relevant to people who want to find new information. Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer.

B2B Marketers still struggle with lead nurturing

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Granted, these words were put in their mouths by Bizo researchers, but it’s troubling that the power of lead nurturing still seems to be under appreciated. The tone of the messaging needs to be informative and helpful, instead of sales-y.

Six strategies behind the trend in B2B client conferences

Biznology

SiriusDecisions, the marketing consulting firm, views its popular Summit as a place to deliver fresh research to its clients, as part of its paid advisory service. Our value proposition is convenient access to useful information,” says Gillespie.

The best automagical Twitter following tools for your business

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If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns.

The big challenge for big brands today: authenticity

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Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises.

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