Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. We all shared advice about what to do, what worked, what didn’t and how to use it better. It’s also a fraught time because nobody knows what will happen with holiday spending.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Martech

JANUARY 14, 2022

Moses and his marketing team worked with customer data platform Treasure Data to develop a robust customer experience strategy. Gather relevant business intelligence. He added, “This information helps us understand where customers are coming from and where we think there might be an opportunity.”. Click here to download!

Relevance 122

Relevance Digital Asset Management Loyalty Work Management 122

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Once you get your leads, you can figure out how to provide relevant content over time, which helps you chart and respond to the different stages of your customers’ journey.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Heinz Marketing

APRIL 14, 2022

In the digital age, this approach no longer works. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? Relevant Content. HINT: Information is not power, access to it is. Customers are smarter – they want to buy, not be sold to.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. When I learned of his death, I looked back at the posts I've published here and found that I've discussed or referred to his work in no fewer than 20 posts.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. From automation of processes to the customer’s journey and experience redesign to enabling new ways of working and collaboration within marketing teams—technology is all pervasive and plays a critical role. 5 Industry Knowledge.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Sprout Social

AUGUST 17, 2022

Consider that the best social media monitoring tools work across multiple platforms and encourage growth wherever your team is active. For brands and agencies alike, the platform claims to monitor over one billion sources for relevant mentions and comments. That’s exactly what Sprout does. Agorapulse.

Social Media 123

Social Media Tools Campaigns Media 123

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Rev

JANUARY 25, 2023

This heightened level of visibility equips your team to take relevant and timely action, while your target companies’ needs are at their most immediate. Check out this article to learn how exegraphics work.) Check out this article to learn how exegraphics work.) But, that’s not all. Want to see it in action?

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

Marketing Insider Group

SEPTEMBER 2, 2020

How does retargeting work? It works like this: you add a small, unnoticeable piece of code to your website. List-based retargeting works only when you have someone’s contact information in your database. The post Retargeting Explained: What It Is And How Does It Work appeared first on Marketing Insider Group.

Cost per Lead 352

Cost per Lead Urgency Marketing CPL Landing Pages 352

Marketing Insider Group

JUNE 9, 2020

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? You see, campaigns and one-off content *try* to be relevant – on the cutting edge. Then, you stop right when you get all the learning because your budget runs out.

Campaigns 314

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 314

seo.co

DECEMBER 2, 2022

Your links are not diverse, relevant or natural. So why aren’t your link building campaigns working? How Link Building Should “Work” First, let’s talk about how linkbuilding is supposed to “work” in the first place, and the various ways that link building can go wrong. Link permanence.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content4Demand

APRIL 21, 2020

I estimate only about a third have valuable information related to the crisis. A better path is to serve buyers by being helpful—that is, by giving them information that is related to their business pain points, not their personal lives. Urgency and Relevance Should Guide Messaging So, what should you say to your market about COVID-19?

Relevance 88

Relevance Urgency Marketing Content B2B Marketing 88

Spiralytics

JANUARY 29, 2023

Having an influx of data presents many opportunities for brands since they can use this information to make better decisions. Microtargeting is the process of using information that you have about a user to connect with them in a more personal way. How Does Microtargeting Work? What is Microtargeting?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Buffer

JANUARY 3, 2023

In this post, we’ll take a look at seven popular assumptions about how LinkedIn works and share answers and suggestions that come directly from their team. When you go to the feed of your home page on LinkedIn, you will see content relevant to your professional interests, like conversations from your network and people you follow.

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Martech

MAY 22, 2023

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” 3 steps to shape AI development and use 1.

Marketing AI 107

Marketing AI RFP Vendors Planning 107

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. Zoom calls replaced face-to-face interviews, and remote work replaced office work. Covid-19 has forced the business and candidates to reflect upon work culture. While many companies shut down, others continued their work on the remote.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

seo.co

JULY 19, 2021

To better understand how SEO and website development works, it’s important to first understand how Google actually works. Compared to other search engines like Yahoo and Bing, Google is the de facto source of information on the internet. To learn more about how Google works, it’s important to first know what a search engine is.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Avitage

MAY 1, 2016

We know relevance resonates. My first “real job” (working since age 9) was for ADP. But I had no idea how to use that information to help me sell. It works, even within a few minutes. It informs my communication. So why not create content based on personality profiles? My manager introduced me to DISC.

Profiling 120

Profiling Relevance Personalization Content 120

Vision Edge Marketing

OCTOBER 27, 2020

If you’re like many of the companies we work with, the amount of data, both structured and unstructured, at your disposal continues to grow. Therefore, it is critical that every company, no matter its size or number of customers, that wants to successfully compete in the market be able to put the data it has to work. Campaign Lift.

Work Management 161

Work Management Allocation Marketing Management Analytics 161

Stevens & Tate

JUNE 16, 2023

This post looks at some advertising strategies and guides you on creating one that works for your business. With this information, you can create a buyer person or a fictional representative of the target customer base that your business wants to reach. Consequently, it should engage in relevant targeting to reach a broad audience.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Marketing & Strategy 71

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Example: A telemarketer can engage with potential customers through LinkedIn groups relevant to their industry, sharing valuable insights and participating in discussions. As technology continues to evolve, so do marketing strategies.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Sprout Social

JANUARY 31, 2024

If those are too many metrics to count to be relevant to the goals of your YouTube channel, it’s customary to narrow down your interactions to just “Likes,” comments, and shares. If you’re in a creative rut or realize that your current video formats aren’t working, try something new.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. We had to expand our team to make sure we could support the brands we work with.”. Use industry research to inform how your brand navigates social media in Europe. but that doesn’t mean brands can leave the basics behind.

Social Media 96

Social Media Stats Webinar Metrics Media 96

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Marketing Insider Group

APRIL 8, 2024

CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support. How CustomGPT Works Almost two-thirds of businesses, or 64% , anticipate that AI will boost their productivity, according to a survey by Forbes Advisor.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Brightedge

JUNE 15, 2020

Optimize your site with a form fill or a consultation request on a home page, at the end of a blog, or near an attorney’s bio in order to get the potential clients’ information. For each service you offer, detail what your legal teams offer clients and link to other pages on your site that include more information.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

SmartBug Media

JANUARY 23, 2023

Progressive profiling is the progression of collecting a prospect's information through additional questions on subsequent forms. As we know, having too many questions on a form field can decrease lead conversions, so you shouldn’t ask for all of the information you want at once. How Does Progressive Profiling Work?

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Hinge Marketing

APRIL 30, 2020

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. They also have a strength in audience research, so they are bringing key insights around their audience behavior that helps drive efficient and relevant marketing.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107