Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck? Change the way leads are purchased. Lead Generation bad leads fraudulent leads lead gen purchased leads

How Colors Impact What We Purchase [Infographic]

Hubspot

Research shows that 90% of information transmitted to the brain is visual , and visuals are processed 60,000 times faster in the brain than text. Check out this informative and fascinating infographic from KISSmetrics to see if you''re using the right colors in your marketing collateral.

Trending Sources

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.

BaseOne

What information do B2B buyers want from you? Not only do they begin the buying process from a position of considerable knowledge, they also spend significant time acquiring the additional information they need to make the best possible choice. So the challenge for marketers is to provide them with that information in the smartest, most convenient (and most cost-effective) way possible.

How to Drive Considered Purchases in Consumer Marketing

Modern B2B Marketing

In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical.

Helping Hesitant Customers Make the Purchase On Your Site

Marketing Insider Group

They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […]. The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group. It happens all too often: a person is shopping on your site.

Starting to Think About Purchasing B2B Marketing Services?

Marketri

Some of these meetings would be considered early stage in the buying cycle, meaning the business owners were simply gathering information about marketing. Purchasing B2B Marketing Services – Early-Stage Buying FAQs. B2B Marketing Purchasing Marketing Services Marketing (General

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. Action - The person puts desire into action and makes a purchase decision. And how would they find this information?

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. Some example use cases include: Enhanced account scoring and nurturing with richer information and stronger signals.

Integrating mobile video branding into the auto purchase funnel

Biznology

If the dealer intends to use consistency from website content to showroom, reinforcing the benefits of buying what and where, the relationship strengthens and ensures further confidence in the purchase. Part One.

Why Purchasing Email Lists Is Always a Bad Idea

Hubspot

That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company. Curious why purchasing email lists is a legitimate email marketer's kiss of death? Reputable email marketing vendors don't let you use purchased lists.

Ten tips for customer reactivation

Biznology

For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Analyze the characteristics of your purchase cycle. Or it can be purchase channel preferences, like retail store, tablet, mobile, or desktop computer.

The state of B2B marketing in Asia—moving toward digital

Biznology

We believe that many of the barriers to modern marketing—traditionally trained company directors, concerns about ROI on software purchases, and strong reliance on relationships and face-to-face transactions—are about to fall away.

Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages

Modern Marketing

61% of B2B buyers agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process. Purchase Stage. In the Purchase stage, prospects are ready to make a decision and are narrowing down their options.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page.

The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing

bizible

Your leads may spend months considering whether they’ll make a purchase with you. Subsequently, understanding the purchasing path means the difference between success and failure for B2B marketers.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

Today’s online customers have all the information they need about your company at their fingertips. How can you capitalize on the product research your customers perform to encourage purchases? Past Purchases.

Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

So to prime the proverbial marketing pump, many companies that don’t have their own email list are tempted to purchase one in hopes of jump starting their marketing efforts. You’re also required to include clear “From,” “To,” and “Reply to” information that accurately reflects who you are.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

By the time buyers are ready to purchase, they’ve already developed a sense of the type of solution that will address the problems they face. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights.

Aristotle’s Persuasions and the Neuroscience of Purchase Decisions

The ROI Guy

This part of the brain is responsible for thinking and processing rational information such as financial justification / ROI. What can a philosopher born some 2,400 years ago teach us about modern marketing and selling? More than you might imagine.

Better built than bought – how to build your email marketing list

Biznology

With that kind of effectiveness it’s no wonder that as marketers confront the typically slow pace of organic list growth, purchasing a list looks extremely attractive. But purchased lists typically lead to problems.

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How storytelling can shape the corporate brand and culture

Biznology

Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. They discovered that the brain does not process information in “files” (e.g.,

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Therefore, a CIO’s decision to purchase your product or service is not made lightly. It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ).

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The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer.

Why Consumers Ditch Their Mobile Purchases (and How to Win Them Back)

Hubspot

Meanwhile, this survey shows that abandoned mobile purchases are most often left behind because the buyer simply isn’t sure about the product. That’s evidence enough that mobile purchases are simply a different animal. Curing Purchase Uncertainty.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

  To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.  Image by Krista76 via Flickr.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

Spot 44

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase

BaseOne

A Buyersphere mini-report by Base One and B2B Marketing. Produced in association with McCallum Layton and Research Now Check out the 2nd report of the series

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On the limited value of branded content

Biznology

They don’t always search for information, but enough do to make search the best way to understand their intentions at each stage in their journeys. Except in cases of iconic brands like Watson , users tend to only type brand names into their queries when they are closer to purchase.

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. by Evan Shuster.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. For example, if you realize that 81% of B2B purchase cycles start with a web search , then you probably invest in SEO.

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How to use customer data to develop marketing insights

Biznology

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers.

Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date

Modern Marketing

Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with smaller items such as groceries having shorter purchase cycles, and more significant transactions such as cars, houses or holidays working in far longer cycles. ” email, which provides pre-flight information.

71% More Likely to Purchase Based on Social Media Referrals [Infographic]

Hubspot

Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses.

How to use Instagram marketing to get new leads for your business

Biznology

These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. This ensures that when the time comes to make a purchase, your brand is high on the mind of people in your industry.

4 tips to improve your YouTube channel

Biznology

Some marketers try to cold-sell to people, but the issue is that people who watch your YouTube videos aren’t always ready to commit and follow through with a purchase. This makes it important to select keywords that are relevant to people who want to find new information.

How to improve sales with online chat software

Biznology

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer.

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

The notion that perceived risks influences purchasing behavior has been around for quite some time.    As we have seen an increase in the complexity of the buying process, we are seeing a correlating increase in Buyer Perceived Risks (BPR)© associated with purchase decisions. 

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. It does not suggest all information can fit on one page. by Yarden Gilboa.

How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas

Tony Zambito

Personas can be insightful and informative towards decisions on designing user experiences, customer experiences, formulating marketing strategies, developing sales enablement programs, and devising content strategies. by Matt Brooks.

The Most Important Information You Need to Know About Your Customers

Sales Intelligence View

Customer Intelligence refers to the unique information that gives vendors, salespeople, and account managers insight into why customers buy from them. When news affects customers that have already purchased your products or services, new needs and opportunities arise.