The Effective Marketer

MAY 20, 2011

Another common problem you might encounter when trying to create Buyer Persona profiles, is that it may be confused with User Persona – something totally different. I couldn’t agree more. Who’s Involved in Creating Personas. Buyer Personas for the B2B Marketer.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MAY 27, 2015

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. Note: In some cases you may create what I call a “competitor profile” which is NOT a battle card per se. in an effort to give a 360 degree view of the competitor as a company.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JULY 7, 2011

First, by giving business units competitive information, industry analysis, and the like. Maybe different situations require a different profile, but in that case be ready to get your team members up to speed on what each role requires. The Innovator. Turning marketplace insights into untested products, services, or solutions.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

NOVEMBER 19, 2013

The video profiles a fiber-importer and retailer that hires local women in Nepal and India to recycle fabrics into yarn. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. Runner-Up: FedEx Corp (fedex.com/access). Category: Online Video.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

The video profiles a fiber-importer and retailer that hires local women in Nepal and India to recycle fabrics into yarn. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. Runner-Up: FedEx Corp (fedex.com/access). Category: Online Video.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. Using predictive modeling to create customer profiles. That story is the democratisation of data.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. Using predictive modeling to create customer profiles. That story is the democratisation of data.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100