Navigate the Channel

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7 Things You May Not Know About Google Business Profile Categories

Navigate the Channel

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. The categories you choose for your business profile play a pivotal role in how potential customers find you online. The focus should be on relevance rather than quantity.

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Do You Spy on Your Competitors Online?

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It isn’t hard, as I’m talking about using timely public information and snapshots to ensure that we get ahead and stay ahead in digital marketing, content, and PR efforts. The biggest challenge for many is getting the right mix of tools, data, and information in a means that is easy to digest in order to make decisions from.

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Getting the Right Reviews for Your Business: Where and How

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Let’s look at specifics… Google Business Profile , previously known as  Google My Business  (GMB), is the starting point for any online review marketing strategy. Encourage satisfied customers to leave reviews on your Google Business Profile. Guidelines include information about conflicts of interest, promotional content and relevance.

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New Marketing in the Age of Local

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The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. Knowledge of programmatic ad buying is vital for success. Why is local advertising important?

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Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

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Keep your prospect interested by telling them exactly what would help them based on their individual profiles. Create a dynamic message tailored to individual profiles instead of overwhelming them with too much information at once. Pick Good Key Metrics Choosing the right key metrics streamlines lead generation efforts.

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5 Tips for Planning Social Media Content in Advance

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Improve your social media profiles, which may mean adding a photo, such as your logo, so your soon-to-be-followers have something to put with your name. Don’t be coy and clever in your profile unless your brand and company is coy and clever. How can I improve my social media profiles to attract more followers?

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Google My Business for Contractors: What You Need to Know

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This free tool makes it easy to add your information to the Google network and allows you greater visibility across the entire platform. This includes local search, maps, reviews, contact information, and so much more. How Do You Setup a Google My Business Profile? Looking for more details? Here are the steps you want to follow.

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