Cintell

OCTOBER 23, 2017

These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. Build specific persona profiles.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

APRIL 30, 2019

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

JULY 3, 2018

The reality is B2B buyers use a wide range of information sources to make a purchasing decision. Check out this list of the main information sources used by buyers along the purchasing journey: Customer reviews clock in as the second most popular information source, leading us to ask why.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

MARCH 14, 2016

The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Instead, it means including information such as technologies in use, executive staffing changes and current projects underway. The same type of information is available in the B2B world about the companies we engage with.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

FEBRUARY 25, 2015

When they are little more than a demographic profile. This information can be found in your CRM, happening in real-time in your marketing automation system, understood anecdotally in your sales pit, or revealed in primary persona interviews. . Or we have to call it a profile, or something else. Why is this the case?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 9, 2016

Personas are full of deep insights including demographic information, role in the buying process, buying preferences, hobbies and interests, organizational goals and priorities, drivers and motivations, fears and challenges, associations, content topic preferences, KPI/success metrics, and personality traits.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

MARCH 31, 2020

It is best to develop profiles of customers your team deals with on a daily basis. Once you have gathered sufficient information, you would be able to create better experiences for them. It is vital to understand your customers well. You also need to be aware of their motivations. This will help you create a buyer persona.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100