Ambal's Amusings

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Keep it Interesting: Strategies for Great Interviews

Ambal's Amusings

Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story.

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The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

I often come back to this finding from David Meerman Scott in Worldwide Rave: “When you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. How to enhance information absorption for your white paper? Related Articles.

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How to Be a Content Marketing Winner

Ambal's Amusings

Another way to use polls or surveys is simply to develop a profile of your client/reader base: What are their demographics? This information can help you figure out where you come in. Are they more into Facebook or Twitter? What areas of work and life do they need most help in?

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ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Placing it on the first page means readers don't have to search for that information. Instead, the audience can glean that information from other sources. If you’ve never made a chocolate cake in your life, this case study provides four pages of specific information to guide you. Sarah Mitchell Recommends.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Find: information that helps them understand what they need to know to make the best decision. Too often we see demand generation as a way to fling out a diversity of information – facts and feeds ‘n speeds and chest thumping about ourselves. So, how do I set up the story flow? Brian Carroll's Tip.

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Content Marketing Tools Series #5 visual.ly

Ambal's Amusings

Data visualization is nothing but any graphic that displays and explains information, whether that be data or words. Infographics are data visualizations that present complex information quickly and clearly, be it maps, signs, and charts. profile and share. profile serves as work portfolio and exposes the work to site visitors.

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