• HUBSPOT  |  MONDAY, MAY 22, 2017
    [Information, Profiling] 10 Job Interview Questions to Stop Asking Candidates
    Instead, try these alternatives that might give you more helpful information about the candidate -- without making them feel awkward in the process. In fact, from the candidate's perspective, it might tell them that you haven't read their résumé, browsed their portfolio, or checked out their LinkedIn profile. The answer will give you the information you're really looking for -- if the role and your organization present opportunities for them to grow.
    [Information, Profiling] Dynamic Yield Offers Flexible Omni-Channel Personalization
    Data: Dynamic Yield can install its own Javascript tag to identify visitors and gather their information, or it can accept an API call with a visitor ID. It can also build profiles by ingesting data from email, CRM, mobile apps, or third party sources. Pricing is based on the number of unique user profiles managed and on system components. There are dozens of Web personalization tools available.
    [Information, Profiling] Persona Development for Professional Services Marketers
    A persona arms your team with the information they need to convince a buyer to buy from you. A marketing persona is a fictional profile of an important segment of your audience, and it equips you with the insights to create more effective marketing messages and offers. Of course, you can supplement the one-page profile with additional information, research data and messaging. Where do you get the information to flesh out your personas?
    [Information, Profiling] How to Launch a Customer-Centric Sales Strategy
    With the Internet and mobile technology, customers can find the information they need anywhere, anytime. As buyers have become more informed, their expectations have risen, and they have become a more potent force in determining company success and failure. You want to know who buyers talk to, where they look for information and what they seek. You can always build on the information to create richer, more nuanced profiles.
    [Information, Profiling] How To Get Started With Quora Ads
    In order to create ads, you need to have a profile on Quora. Doing this will give you enough information on what to tweak, how much money to spend, or how to target your audience better. As I mentioned earlier, be sure you spend the time to create a great profile—one that will be trustworthy, participate in discussions, and make sure that your answers are well-written and useful. How many times have you had a question but no one to answer it?
  • HUBSPOT  |  FRIDAY, MAY 19, 2017
    [Information, Profiling] 9 of the Biggest Google I/O Keynote Announcements
    But it doesn’t stop with plant species and restaurant information. During the keynote, Google’s VP of Engineering, Scott Huffman, used the example of being able to add concert information to your calendar by taking a Lens photo of the marquee. Wouldn’t it be nice,” many job seekers asked, “if all of this information were readily available in one, central place?”.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Information, Profiling] SEO Strategy: Your Approach to SEO is Broken
    Or change your YP.com profile? With that information in hand, create an optimization strategy centered around convincing the search engine that your content is the best and most relevant – be that a tweet, a how-to guide or guest blog post you wrote for Forbes.com. Or, Why Heart Surgeons Don’t Use Band-Aids. Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need to plan for any SEO resources.”.
  • HG DATA  |  WEDNESDAY, MAY 17, 2017
    [Information, Profiling] Katie Bullard Talks Data Quality, ABM, & Triathlons
    Every day, our researchers are calling, emailing, and following up on the information we collect. We’re also big proponents of really understanding your ideal customer profile, finding the accounts that fit that customer profile, and knowing when is the right time to engage and then build out really robust account plans around all of that. DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007.
  • INFER  |  TUESDAY, MAY 16, 2017
    [Information, Profiling] Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
    But they aren’t great at capturing detailed profile and activity data on each of those customers. While they ingest plenty of basic demographic signals from search patterns and lifestyle purchase history, much of that information is anonymous. Predictive technologies inform these tailored workflows by showing which assets, campaigns or channels reach a company’s best-fit customers or profiles.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Information, Profiling] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Thanks to advances in technology and the abundance of information on the internet, today's buyers have a lot more knowledge and power. Instead of starting a campaign because a senior leader thinks it's a good idea, we can use customer data to inform the campaign strategy, content and execution. 55% of B2B buyers search for information on social media and 84% of CEOs and VPs use social media to make purchasing decisions. As marketers, capturing buyer attention is everything.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Information, Profiling] Introverts vs. Extroverts: Leadership Challenges & How to Solve Them
    The Myers-Briggs Type Indicator , the DiSC Profile , and the Big Five are a few that come to mind -- we even use DiSC here at HubSpot. Overcommunicate instructions and contextual information you might not share as openly in a team meeting. There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace.
    [Information, Profiling] “I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling
    Last year, the Content Standard ‘s Jon Simmons wrote that survey results conducted after a 663 percent program ROI in 2015 informed him that readers thought the content was just skimming the surface. There are tons of ways to begin storifying content, from individualized, Black Mirror -esque content to profiles of people who spark empathy in your audience.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Information, Profiling] 3 Ways to Avoid Churning Out Average Blog Posts
    search would have brought up more timely information to strengthen the argument, as detailed in these updated comScore stats from last year: So while the agency in question[/note]I can’t name names 1 championed the use of Bing Ads for its 153 million unique searchers in the US, circa 2012, that number has actually grown to 160 million. Thankfully, there’s a simple way to filter out irrelevant or dated information when you’re searching.
  • TERMINUS  |  THURSDAY, MAY 11, 2017
    [Information, Profiling] How to Define Buyer Personas for Account-Based Marketing (ABM)
    As Adele Revella writes for the Content Marketing Institute : “The biggest mistake marketers make is to profile their buyers instead of their buyers’ decisions. We make it a point to define our ideal customer profiles so we can find accounts that are good fits for our businesses, and then we put our energy into connecting with those accounts rather than simply generating leads. Leveraging social listening to gather information about your buyers.
    [Information, Profiling] How Data is Democratizing Growth and Driving Disruption
    Startups, small businesses, consulting firms, agencies, and even enterprises all benefit from access to more information about their prospects and customers. Despite today’s wide availability of data and intelligence, many companies still cite “lack of high-quality account and contact data, information, and intelligence” as a top inhibitor to growth. Each year, CNBC profiles the top 50 disruptive companies in the CNBC Disruptor 50.
    [Information, Profiling] The 12 Best Special-Purpose Business Software Tools
    Create professional-looking invoices by choosing from over 100 free templates then customizing with your logo and business information. Sample review: “Before you link to a useful resource, find out if it’s the original source of that information. Business cards can be connected directly with LinkedIn profiles. Most of the posts so far in this series on the best online business tools have addressed marketing functions.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Information, Profiling] What Demand Marketing Really Means
    With lead generation, the main goal is to collect the contact information of sales prospects (from the generated demand) that can eventually be used to nurture them into customers. And this must extend beyond simple information such as their basic demographics. By understanding where they’re coming from and how they want to receive information, you can craft better strategies that are tailored to address their needs.
    [Information, Profiling] Automating Your Healthcare’s Referral Marketing
    When using LinkedIn, you can either post on your own Timeline (like posting on your profile on Facebook) to be seen by the people you have connected with, or you can post in a group. Set the group’s purpose as a place for healthcare professionals to network, share information and be a place to help one another. For example, a doctor who is unfamiliar with your specialty might need more information about symptoms to watch for.
  • HG DATA  |  WEDNESDAY, MAY 10, 2017
    [Information, Profiling] Combining Purchase Intent & Technographics for Better Targeting
    Some example use cases include: Enhanced account scoring and nurturing with richer information and stronger signals. Targeting active prospects at the right time based on a specific installation profile combined with micro-customized messaging. HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform.
  • SNAPAPP  |  WEDNESDAY, MAY 10, 2017
    [Information, Profiling] Unsung Marketing Hero of the Day: The Data Analyst
    Even then, their data might not be clean because they put in either old or bogus information about themselves. . . He would fill out a lead-form gate that he has potentially become numb to and thus enters his information quickly and/or inaccurately. You can only capture so much information on a lead form from one person before they will be scared away. . . The issue that remains is when a lead comes in and gives false or inaccurate information.
  • HUBSPOT  |  FRIDAY, MAY 5, 2017
    [Information, Profiling] 20 of the Best Website Homepage Design Examples
    The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product. There's also a great information hierarchy, making it easy to scan and understand the page quickly. When clicked, it takes visitors through a few simple steps to set up a profile and start investing.
  • ENGAGIO  |  THURSDAY, MAY 4, 2017
    [Information, Profiling] Is Social Intel is the Best ABM Intel? The Funnelholic Thinks So
    Official company information. The information someone shares on social media is something they care about and can make for easy connections. You can truly personalize the message with this kind of information. Congratulations on your recent product launch’ or just something in their LinkedIn profile. Keep your own social profiles strong – and make sure each SDR and sales rep has a complete and up-to-date profile.
    [Information, Profiling] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    As marketing technology and information access continues to evolve, B2B buying behavior changes as well. As outlined a few years back for Search Engine Land, a “buyer persona” is a representative profile of a particular target audience segment. “What keywords align with top of funnel content marketing assets (IE, informational queries) and more sales-oriented material (IE, transactional queries?”
    [Information, Profiling] How the Internet of Things Will Disrupt Digital Marketing
    After all, marketers are no strangers to gathering as much information about their customers as possible in order to analyze, predict, and respond to their changing needs. Using information gathered from a wider array of touchpoints—online, in-store, and via devices and products themselves—the trackable range of customer behavior has expanded exponentially. Guest post by Beth Kotz.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Information, Profiling] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Most HubSpot Academy classes are available free of charge, and if you pass the certifications, such as the two below, you get a nifty certificate and badge to share on your social media profiles. Buffer's Social Media Week of Webinars isn't exactly a course -- it's a series of live webinar recordings on YouTube -- but the videos are chock-full of current and valuable information for social media marketers from the experts. I don't know about you, but I miss going to school.
    [Information, Profiling] Behind the scenes at VerticalResponse: Key takeaways from our social media webinar
    In most social media profiles, there are bio sections to elaborate on what it is your business offers. This is a great opportunity to give your followers more information about how you can help them; i.e., this is where you want to list your products and services. Not only does this help give your followers more information, but it’s another opportunity to sprinkle in more search engine-friendly keywords that are relevant to your business.
    [Information, Profiling] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    Buyers have more power —more tools, more information, more at stake, and more control over the sales process than at any time in history. And sellers are coming face to face with a brutal truth: what once gave salespeople a competitive edge like controlling the sales process, product information, and a great pitch—are no longer guarantees of success. For social selling, a salesperson’s social profile needs to appeal to prospective customers rather than recruiters.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Information, Profiling] These 7 Brands Take Personalized Marketing to a New Level
    The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. To continue the above tale, we thought it might be helpful to share more information on how, exactly, the retailer pulled off the aforementioned personal prediction. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior.
  • CONTENTLY  |  SUNDAY, APRIL 30, 2017
    [Information, Profiling] How 3 Companies Use Contently Talent to Engage Their Key Stakeholders
    Part of the magazine initiative was to use visuals to inspire confidence among these women to not only seek more financial information, but also better communicate their existing financial knowledge in advisory meetings. With a new initiative to reach people nearing retirement, Hynek and her team published a report that profiled six retired couples in different countries around the world. The life of a content marketer is a series of uphill battles.
  • NUSPARK  |  SATURDAY, APRIL 29, 2017
    [Information, Profiling] How to Implement an Account-Based Marketing Program in Your Firm
    For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. This will provide you with a starting point for building an account-based marketing program: Define the ideal customer profile (ICP) for your specific product or service, based on criteria such as company size and location, industry and needs.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Information, Profiling] 6 Cover Letter Examples That Got Something Right
    But that’s what Silverman likes about it -- the fact that the applicant only included the pieces of information that would matter the most to the recipient. Check out any content she shares on social media, or use Growthbot’s Personality Profile feature. Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature.
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Information, Profiling] Want Better Marketing Automation Results? Think Outside the Inbox
    You could even offer a chat window, with a rep standing by who’s got the profile information you’ve gathered to date on a visitor. And should that chat go well, you could be ready to pass this prospect right over to sales, who should also instantly have all the information you’ve collected on the prospect. Knowing someone’s information – without making them repeat it over and over again – really helps people have confidence in your company.
    [Information, Profiling] Congratulations to the 2017 Markie Award Winners!
    They know their buyer profiles and have created targeted campaigns that drive engagement and ROI. This award recognizes an organization that has moved beyond reporting (old methods of organizing data into informational summaries to monitor performance) towards analysis (new data and meaningful insights that improve performance). Last night was. well it was amazing! We celebrated our 11th Annual Markie Awards in front of a raucous crowd at Mandalay Bay in Las Vegas.
  • HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [Information, Profiling] When it Comes to Choosing Data Vendors, Buyer Beware
    As a result, the average company has a poor view of their addressable market, can’t effectively identify true prospects, and takes too long to connect with prospects due to partial, stale or bad information. To help you uncover the truth and become a more informed data buyer, I’ve put together a few tips and insights that should help you choose a trustworthy third-party data provider, and get higher returns on your sales and marketing data investments in the process.
    [Information, Profiling] How to keep yourself safe from social engineering attacks
    Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. Being found is great in business, but are you sharing too much private information? Social engineering , in the context of information security , refers to psychological manipulation of people into performing actions or divulging confidential information. any information that would hint to a password.
    [Information, Profiling] How to Repost on Instagram: 4 Easy Ways to Reshare Content
    Here's how the post appears on your Instagram profile: 2) Use InstaRepost. Here's how to do it: Open InstaRepost, log in using your Instagram credentials, and authorize it to access your account information. Here's how the post appears on your Instagram profile: 3) Use DownloadGram. Here's how the post appears on your Instagram profile: 4) Take a Screenshot. Here's how the post appears on your Instagram profile: Do It For the 'Gram.
  • EMEDIA  |  WEDNESDAY, APRIL 26, 2017
    [Information, Profiling] Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success
    Use profiling questions to discover your prospects’ own markets – at the point of lead acquisition. If you promote quality content for which prospects are willing to trade information, this is an effective segmentation strategy from the start. (Back by Popular Demand). Editor’s Note: Most marketing automation users never stop trying to optimize their systems to produce more Sales-Ready Leads.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Information, Profiling] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Profiles. Here's a handy list of some of LinkedIn's most important profile character maximums, according to Andy Foote : Professional headline: 120. However, don't leave out important information just for the sake of keeping your entire caption visible. Instead, frontload it with crucial details and calls-to-action, leaving any hashtags, @mentions, or extraneous information for the end.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Information, Profiling] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    Rigged quizzes don’t cut it anymore, at least not for reputable companies that can damage their trust by promoting misleading information. ” “I do believe [pharmaceutical companies] have a right to inform and advertise,” O’Leary added. You could be looking up objective information on tinnitus, a condition when someone hears constant ringing in the ears, and then end up on a native ad for Lipo-Flavonoid , a drug that treats tinnitus, in just a few clicks.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Information, Profiling] The Art of Creating Curated Content
    This initiative ties in perfectly with the use of curated content, as the company can elevate the voices of experts in their relative niches while providing customers with great, informative material. The finished product is simple, including the name of the person to follow and a link to their Twitter profile. List posts are a great way to share information of value without creating a large amount of content.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Information, Profiling] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    The Facebook Frames Studio lets anyone design custom frames to surround their profile pictures or other pictures taken with the Facebook camera. Building 8 is also creating hardware and software so users can hear information -- with their skin. We know this is a lot of information, and it isn't immediately clear how, if at all, these innovations will change the way marketers use Facebook.
    [Information, Profiling] How to use customer data to develop marketing insights
    In fact, small businesses can and should collect valuable customer information, just like big businesses. As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers.
    [Information, Profiling] A New Generation of Marketing Metrics & the ROI of Better Data
    DiscoverOrg’s features let users define their ideal customer profile , find lookalike lists of prospects, and rank those prospects based on likelihood to buy today. For instance, if you’re looking to expand into the UK with a buyer profile similar to your North-American based prospects, you can leverage this intelligence to size and analyze your market opportunity.
    [Information, Profiling] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    Prospect profiles include elegant looking timelines, reflecting all communication and activity. For more information, visit [link] or call 1-800-89-LEADS (895-3237). Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation.
    [Information, Profiling] THE HACKIES: Hacking your stack for account-based marketing
    I drew the traditional B2B marketing funnel then flipped it upside down to create the “customer experience” tech stack, which evolved into #FlipMyFunnel following this model: Identify your best-fit accounts based on your ideal customer profile (ICP) effectively creating a target list of companies for marketing and sales to align around. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference.
    [Information, Profiling] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    We’re inviting top experts in [INDUSTRY] to help [PROFESSIONALS] become more successful by providing actionable information about [BROAD OVERVIEW OF TOPICS]. We emphasized that we were aiming to reach over 10,000 salespeople and they would get their own landing page with links to their website and social profiles.). These questions were used to inform talking points for relevant sessions. Speaker information packet template.
    [Information, Profiling] Video Measurement Is Broken. Here’s How to Fix It
    The metric consolidates the information into a rating between zero and 100, giving publishers and advertisers an easy way to measure complex insights. ” Perhaps the most high-profile case of misinformed measurement occurred last fall, when Facebook revealed it had been showing inflated stats for its “average duration of video viewed” metric to publishers and advertisers for two years.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Information, Profiling] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Within the app, readers can follow links to video interviews, view case studies of high profile brands like Nike and Virgin America, commenting on the content while discovering what other readers have to say. . This can help guide you in creating additional features and information they can interact with. As you craft your ebook content, consider how well each point can stand alone without needing other information in the ebook to help the reader make sense of it all. .
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Information, Profiling] Maximize Success by Optimizing the Customer Lifecycle
    We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. You’ll also be able to easily combine profile information with behaviors to promote more exclusive content. During the convert stage, MA allows you to focus on hot prospects by empowering your sales team with marketing-approved email templates and other essential tools and information they need to connect with the most qualified leads at just the right time.
    [Information, Profiling] Employer Branding Strategy for Professional Services Firms
    Different business models require different profiles of their workforce. Each of these groups has a unique perspective and important information to add to your understanding. Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage.
    [Information, Profiling] Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization
    What makes the launch so important for Monetate is they had to rebuild their system to support the kind of machine learning they’re doing, which is real-time learning that reacts to each visitor’s behaviors as they happen, Montetate now holds its data in a “key-value store” (meaning, instead of placing data into predefined tables and fields, it stores each piece of information with one or more identifiers that specify its nature). First, it builds a database of customer information.
    [Information, Profiling] How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation
    Personalization comes in many forms nowadays, which makes sense: Marketers have access to huge amounts of consumer data, allowing them to target by demographics, location, and behavior while tapping resources like social media and online shopping profiles. The subject line personalization is a great start, but better email engagement—meaning click-through rates, purchases and other actions—are driven by personalization that informs the body of the email, too.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Information, Profiling] What Do Snapchat Emojis Mean?
    This emoji will only appear if the user indicated their date of birth in their Account information. You'll see your profile screen and Snapcode. There are hundreds of emojis available on iOS and Android mobile device keyboards. Everything from tacos to national flags to artists is represented in cartoon emoji form. But let’s be real here: Most of us just use the same few emojis over and over. If you know me, you know I love two things more than anything: cats and sleeping.
    [Information, Profiling] 5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing
    Companies such as RainKing and InsideView provide information, sometimes called “scoops” on business changes and projects on which companies are working. You’ve decided to target two industries — information technology and manufacturing. To determine an individual’s interests, you will use third-party information coupled with predictive insights. Harry is usually one of the top business development reps at The Best Solutions Company.
    [Information, Profiling] Insightly and Lead Liaison Solidify Partnership
    They make information typically saved in a CRM, such as Insightly, actionable. This seamless integration allows businesses to easily create new lead records in Insightly from multiple areas in Lead Liaison, such as the Visitor Tracking page or a Prospect Profile. Companies interested in Insightly CRM should call 1-888-999-4039 for more information, and those interested in Lead Liaison’s sales and marketing tools should speak with an expert by clicking here.
    [Information, Profiling] How to Leverage Social Intent Data for Email Marketing
    This behavioral data is captured in your marketing platform and can be used for a variety of things, such as audience segmentation, website personalization , advertising programs, and to inform your content strategy, campaign strategy, and scoring model. Determine which influences your target audience looks to for this information and track Twitter activities around them. We acquired her contact information from a list purchase and we know that she is a Marketo user.
    [Information, Profiling] How ‘Big Data’ Left B2B Marketers Behind
    True, all the right information they need is “out there” somewhere — but where exactly is it, how to access it within the infinite expanse of “big data”, and how to ensure it’s accurate, are questions marketers didn’t really have an answer to. That means combining the first-party data from your CRM and Marketing Automation Platform, with third-party data, contact databases, social profiles, intent data , and data from the open web.
    [Information, Profiling] 14 Tips for a Hot Video Marketing Strategy
    Intel did this brilliantly with its “Meet the Makers” series, which profiles individuals who create using Intel products. Interactive videos allow clients and customers to change the outcome of the video, purchase directly through a video, click on something for more information, and more. In 2016, 33% of all online activity was spent watching video.
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Information, Profiling] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    Use ViewedIt to personally invite and thank high-profile event attendees, speakers, sponsors, exhibitors, volunteers. Use ViewedIt to share vital information with your team in a format that you know will get attention. Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product.
    [Information, Profiling] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    To make a real difference and resonate with your prospects and customers, every interaction should inform and support their buyer’s journey. Instead, you process each new piece of context about him, his life, family, hobbies, interests and more, and use that information to modify and inform your next conversation. Instead, aim to inspire and inform with every exchange.
    [Information, Profiling] An Independent Review of DiscoverOrg’s Data Accuracy Claims
    Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnover are common among sales teams who have to question every phone number and email address. In addition, there were three records without a LinkedIn URL and it was confirmed that these contacts do not have LinkedIn profiles.
    [Information, Profiling] Mapping Buyer Personas: How to Consider Your Audience in Multiple Dimensions
    They are profiles that we create, albeit with significant research and justification, but they aren’t dynamic. The benefit of personas – having a go-to profile of your buyer you can reference – has a built in flaw. For example, just because your IT stakeholder persona typically likes content that’s heavy on tech specs, they may only care about that information at a later funnel stage, vs. early on in the process.
    [Information, Profiling] Oracle Eloqua Announces New LinkedIn Lead Gen Forms App for LinkedIn Campaign Manager
    Ever wish your marketing database was populated with the most recent information from your prospects' LinkedIn profile? Enrich Buyer Profiles. LinkedIn Lead Gen Forms automatically pre-fills information with which marketers are able to enrich buyer profiles with clean, accurate data that can be used for segmentation, personalization and lead scoring within Oracle Eloqua.
    [Information, Profiling] 6 Easy Ways to Perfect Your Landing Pages
    Yes, it’s nice to get the full details about a person upon first engagement, but we all know that people like to keep their personal information, well, personal—not to mention how little time we like to spend filling out forms. Only ask for the information you need RIGHT NOW. What information is key to your database? Then, consider gathering more details next time they engage by using progressive profiling. Have their basic information already?
    [Information, Profiling] The Eight Best Social CRM Tools
    A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps. Sample review: “CrystalKnows.com is a web tool and GMail plug-in that analyzes public information (LinkedIn, media quotes, blogs, etc.)
    [Information, Profiling] SharpSpring Onboarding Part 3: Building Automations That Convert
    Lead scoring/profiling to automate the sales-to-marketing transition. Combining this with our profiling features and automatic sales notifications, your team will be able to see which leads are ready to be moved forward through the sales process, so you can convert them more quickly into customers. As time goes on, your customer base will evolve and you will obtain new information, so the automations you create during your onboarding period will most likely have to change as well.
    [Information, Profiling] Organic Networking: 3 Tips for Natural Success
    Use your social media profiles to post links to interesting articles about your profession; share amusing anecdotes about your job during long runs with your training group; or volunteer at the food bank wearing your company t-shirt. Nothing about this encounter felt for either of us like we were trying to “sell” the other on our product/brand; rather, exchanging professional information was an organic part of an ongoing interaction at a time that was appropriate.
    [Information, Profiling] To get the best prospecting data, use a broker
    Use your market research, audience profiles and personas—whatever richness you can add to the description and the marketing strategy. The more information you can provide about your campaign goals, your market, your products, your offer, your past results—the better the broker can perform. Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought.
    [Information, Profiling] The 4 Things Standing Between You and Your Best Customers
    How can you create an accurate Ideal Customer Profile (ICP)? According the recent Martech Industry Council survey , B2B marketers currently use at least 15 marketing technology tools to collect customer information. How can you get to know your audiences if their profile is splintered into so many disjointed pieces — particularly if different pieces are being used by different departments within your organization?
    [Information, Profiling] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    Speaking of research, social media is another information-rich resource your buyers turn to. Before you jump into social media marketing , here are a couple of things to consider: Have you already created social media profiles for your brand? Once you have a profile, invest in ads. Author: Mike Tomita What kind of digital marketing are you doing? What works? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time.
    [Information, Profiling] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    Data Enrichment — A mechanism to enrich data in a customer profile in real-time is required because we need to know on-site, in real-time who is spending time where at the conference. We need to be able to identify a customer profile and assign an attribute, like Bacon Lover, to that customer as the behavior occurs. Step 3 (above) shows what data we created by enriching our unified customer profile, what data we acted upon and what rules we set up to drive the experience.
  • ACT-ON  |  MONDAY, APRIL 3, 2017
    [Information, Profiling] Back to Basics: The ABCs of a Successful E-Newsletter
    As you build your e-newsletter, you may get stuck on design and organization of information. Also, don’t forget to include your contact information, so readers can reach out with questions and commentary. A newsletter is your chance to inform customers about your products and show thought leadership. This is where you include the aforementioned contact-information and opt-out clause (more on this in a moment). They provide a quick way to convey information.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Information, Profiling] 5 Ways to Build a Highly-Engaged Email List
    Make sure that all your posts are directed at helping users and equipping potential clients with useful information. Once you have established your social media presence with valuable comments and posts, users are more likely to check out your profile. Let them know you’re offering free industry information and educational materials. An email list with relevant, high-quality contacts is a company’s best asset.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Information, Profiling] How Personalization Is Changing Content Marketing
    ” Publishers and brands alike have been creating content based on audience profiles for years; the difference today is the technology behind the process. As a Forrester report from last July suggested, personalization is often a manual, reactive process: Marketers analyze behavioral and identity-based data from first- and third-party sources, and then use that to inform future content deployments.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Information, Profiling] Build an ABM Strategy that Works with Your Business
    Marketing automation, new tech tools and big data enable us to take the traditional approach to highly focused and targeted sales and marketing and extrapolate out to the universe of prospects that match our ideal customer profile (ICP). In fact, in its recent survey, SiriusDecisions found that 62% of respondents are now using some combination of custom and non-custom third-party account and contact profiling. Outbound marketing. Inbound marketing. Viral marketing.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Information, Profiling] Build an ABM Strategy That Works with Your Business
    Marketing automation, new tech tools and big data enable us to take the traditional approach to highly focused and targeted sales and marketing and extrapolate out to the universe of prospects that match our ideal customer profile (ICP). In fact, in its recent survey, SiriusDecisions found that 62% of respondents are now using some combination of custom and non-custom third-party account and contact profiling. Outbound marketing. Inbound marketing. Viral marketing.
    [Information, Profiling] Is inbound vs. outbound antiquated in an ABM world?
    marketing team helps identify the target accounts we want to attend the event, or if we get a list prior to an event we’re sponsoring then we scrub the list for accounts that meet our ideal customer profile (ICP) criteria. At the same time, sales builds out a full account profile with additional contact information.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Information, Profiling] How Twitter Is Fighting Harassment & Cyberbullying
    I like spending time on the platform to stay informed and connect with people. Incidents like Gamergate , actor Robin Williams’ death , and the backlash over actress Leslie Jones’ casting in an all-female remake of Ghostbusters shed light on the ugly side of Twitter -- the side where individuals hide behind egg profile photos and false names and use hateful, discriminatory language. I’ll say it: I love Twitter.
    [Information, Profiling] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more.
    [Information, Profiling] How Marketing Automation Can Help Real Estate Agents Convert More Leads
    Better Buyer Profiles. Lead Liaison uses data from over 100 social networks to enrich Prospect (Buyer) profiles with social information, giving you more insight into who you buyers are and what they are looking for. Agents can use web forms to convert more website visitors while simultaneously gathering additional information about that buyer, like their bedroom count or location preference. Real estate is a fast-paced industry, and buyers want information quickly.
    [Information, Profiling] Why Financial Brands Are Investing More in Educational Content
    Bank of America’s Better Money Habits initiative, created in partnership with online teaching platform Khan Academy, is perhaps the most high-profile example of educational content in the finance industry. The show, aimed at millennials, takes a more informal stab at discussing personal finance issues. Americans suck at personal finance. Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll.
    [Information, Profiling] 4 Content Promotion Strategies to Increase Engagement
    If a visitor is browsing your website, there’s a good chance they’ll be interested in or want more information about related topics. For example, if someone browsed your website for information about your account targeting solution, you may want to serve them an ad that promotes your latest gated asset on account-based marketing. Pin It to Your Twitter Profile. Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation.
    [Information, Profiling] 5 Simple Tips to Avoid Wasting Your Work Day
    Social media has given human beings access to endless amounts of information at an impossibly rapid pace. And if you need to download any social apps on your phone, keep them logged into your company profile, or whatever other account you use in a professional capacity. It was an appropriately — albeit unseasonably — warm, sunny day. I’d completed and sent off an important deliverable ahead of schedule, and was patting myself on the back for a good day’s work.
  • TERMINUS  |  MONDAY, MARCH 27, 2017
    [Information, Profiling] 7 Steps to Getting Started with Account-Based Marketing (ABM)
    Your goals will inform your strategy, so it’s important that everyone on your core ABM team is on the same page. ABM technology makes it possible to engage not only an individual lead but also the entire account — even if you don’t have their contact information in your database. These accounts should fit your ideal customer profile, or ICP. The page above is just one of three pages that make up the Defining Your Ideal Customer Profile Worksheet.
    [Information, Profiling] What Email Marketers Need To Know About the Changes To Verizon Email Addresses
    Re-permission and Updated Profile – The Recommendation. This is a perfect time to message those subscribers - ask them to update their profile, verify all contact information is accurate, and update their subscription preferences. Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Information, Profiling] How to Create a Twitter Moment: A Step-by-Step Guide
    1) Open your Twitter app, tap the “Me” silhouette icon on the lower right-hand side of your screen, and tap the gear icon next to your profile picture. To create a Twitter Moment on Android devices, the process is virtually the same -- except you access the Moments menu by tapping on your profile picture when you open up Twitter: Source: Addictive Tips. Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Information, Profiling] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Marketers create profitable relationships with potential customers by delivering the value and information these prospects want at every touchpoint through the buyer’s journey. – Prioritize and Nurture Leads: Implement a lead scoring program that ranks prospects based on their engagement with your brand, and on profile characteristics. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation.
    [Information, Profiling] If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy
    Even if you’ve done a great job with persona creation, you can’t provide the right information to the right person at the right time relying solely on archetypes of your readers or buyers. To begin creating anonymous profiles of visitors to track consumption habits, you need to drive traffic to your site. For more information on Skyword Personalized Recommendations , reach out at learnmore@skyword.com.
    [Information, Profiling] The Legally Hazy World of Cannabis Marketing
    Even in the case when ads are regularly approved, cannabis brands live in fear that a small change to their profile could cause their Facebook privileges to be revoked. After Colorado regulators released new purchase limit regulations that many in the state would have to follow, Lauren Gibbs, the founder of Rise Above Social Strategies, tried to promote a post to inform dispensaries how they could better comply with the law.
    [Information, Profiling] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. You can post it on YouTube or Vimeo and link to it from your social media profiles, your webinar registration landing page, and company newsletters, blog posts and other promotional channels.
    [Information, Profiling] Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle
    You don’t have the contact information for every individual at your customer accounts. So while your customer success team talks to their points of contact on a regular basis, your marketing team can disseminate important information, product offerings, and educational content to everyone else. Make a VIP list of customers that are perfect fits for your ideal customer profile and invest in them to create customer advocates. What is Customer Marketing?
    [Information, Profiling] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Buying behavior and profiles have changed. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. So if you’re relying on data residing in CRM systems that were never built to track buying signals, gaining perspective and making good decisions from your data, you’ll be missing a vast majority of the most insightful information available.
    [Information, Profiling] How 3 UK Brands Reached Their Audiences With Great Content
    ” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. Its articles include everything from profiles of top fashion makeup artists to interviews with up-and-coming design executives.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Information, Profiling] How Redesigning HubSpot.com Doubled Conversion Rates
    So we took this stuff to heart and conducted follow-up interviews with outliers and customers that fit the profiles we were trying to learn about. A cornerstone of this project was that we used copy-first design, meaning that the copy would inform the design (not the other way around). At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data.
    [Information, Profiling] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Most platforms collect data automatically, but it’s important to look at what type of information is being collected to ensure you’re able to glean actionable insights. A rich user profile generated from data collected by a mobile marketing automation platform. Demographic information: Age, interests, and so on. Author: Stefan Bhagwandin Marketing automation means a lot of things.
    [Information, Profiling] 10 Tips to Help Marketers Make Political Emails Great (Again)
    You can use progressive profiling to ask questions within your email program that generate an updated profile of an individual over time. You can also direct them to a preferences management page to update their key information. It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Information, Profiling] Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
    Plus, there remains conflicting information about his life and the exact dates of its major events. Patrick's Day,” which has been largely perpetuated by high-profile Irish brands, like Guinness. In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer.
    [Information, Profiling] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    Here are five questions that Jean suggested for developing a persona: What’s your demographic profile? The official account had all the conference information, including the agenda, address, speaker profiles, introduction of the sessions, prelude of session slides, and so on. At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Information, Profiling] Account-Based Sales Development In A Predictive World
    By using this great solution alongside our company’s own predictive and profiling platform, we’re tackling personalization at scale and really honing in on our highest quality leads. Since we include predictive behavior scores as a distinct data point to inform our sales priorities (in addition to our less dynamic fit scores), we’re able to surface leads and accounts that are currently showing clear buying intent.
    [Information, Profiling] Understanding Generational Social Media Preferences
    What this means for you: Even though each generation may opt-in to a brand’s Facebook Page or Instagram profile before making a purchase, it doesn’t mean they’re seeking out the same social content. Juiciest report stats: Baby Boomers are looking for a healthy mix of deals and promotions, and information. By Brooke B. Sellas, {grow} Contributing Columnist.
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