Trending Sources

Digital transformation failure recipes: the content and process integration deficit

i-Scoop

Actionable data, information and knowledge are at the very center of the value ecosystem most enterprises claim to seek with digital transformation.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals. by Anton Scherbik.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

Today, consumers face a world of overwhelming information density. In the next five years, the amount of information on the web is projected to increase by at least 500%. A content marketing measurement process. The Process. A content marketing measurement process.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

When I’m writing a new piece of content for AG, I go through a specific process. Let’s talk about the first process in my content marketing efforts: research. This is the process of finding marketing research, insights, and quotes from professionals that benefit your readers.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

Reports claim the price of social media monitoring is going up because there is so much more content to process. The post Strategies to help your business overcome information overload appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

3 Steps to Social Listening in the Sales Process. Both teams can receive daily emails with information on which inside sales reps’ prospects visited their website through a reverse IP lookup that offers full firmographic data plus that specific visitor’s history within your website.

How the Brain Processes Different Types of Content [Infographic]

Hubspot

The folks at Main Path Marketing created an infographic to break down common types of content marketing formats and how they communicate information to your audience. For example, did you know that the human brain processes videos 60,000X faster than text?

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.”

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. To make the process easier for your advocates, give them examples of well-written reviews so they know what to include.

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

There is no doubt that the role of the B2B marketer has changed and this change has been led by the change in the buying process and the access to information that is at the finger tips of todays B2B buyer. Step Two: Process.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

He goes on to explain how this approach translates into a more productive process for both buyer and seller. I''ll highlight some of the key points from the webinar here, but trust me, you don''t want to miss the wealth of information he has to share in the full show (below).

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

These days people are actually conducting more specific, conversational queries -- think: "how do I teach myself yoga?" -- to get the information they're looking for, faster. How to Validate Your Blog Post Topics: A 3-Step Process.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

90 percent of the calls were with prospects who were not in the right stage of the buying process at this time, or they were with people who were not even a decision maker or influencer. Click here to read our case studies to see our process in action. All sales leads are not equal.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Trust the process and get busy.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

  To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.  Image by Krista76 via Flickr.

The holistic challenge of information in business optimization

i-Scoop

Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! informal.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. This unveiling process is important to grasp for an “insight” is not something people, in our case buyers and customers, can articulate directly.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

As part of the internal process, product and brand employees would come together to complete a Product Brief. For example, reviewing Product Briefs became a useful part of our keyword research process. Late last year I touched on 3 ways SEO can work with social media initiatives.

4 Ways to Ramp up on New Clients and Support Outside Sales Reps’ Processes

Sales Prospecting Perspectives

It can be a stressful process to learn a new product and new style of communicating with sales reps and marketing contacts, but if you are organized and plan your days, then the process of ramping up will be easy. Create a sales card that has all the relevant information into one place.

Content marketing metrics – process metrics and outcomes metrics

Biznology

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content.

Feeding Sales Is a Process, Not a Project.

Sales Engine

They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. For sure, this process this is nonlinear, and there’s no way you could have predicted it.

Coaching and Challenging Prospects Through the Sales Process

Sales Prospecting Perspectives

The theory is that all too often, the other categories of salespeople enter with too much information about their solutions and their company, whereas the Challengers hone in on the concepts and insights that will save or make money. Too many sales reps rely on their customers to coach them through the sales cycle. However, we need to learn to be the coach. A book that’s bringing sales strategies to the next level is The Challenger Sale.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. This is a key factor in speeding up your editorial process.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. Here are a few key UX ideas that you can apply to your interactive content creation process.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you.

The Branding Process for Professional Services Firms

Hinge Marketing

The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. This process is adapted from the one we use at Hinge ­— a program based on a decade of research into thousands of high-growth firms.

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. Also, a visitor providing their information should be a fair exchange. Give them something of value in order to collect their email and information.

Why Information Overload Shouldn’t Be a Big Marketing Concern

Content Standard

It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer.

The state of B2B marketing in Asia—moving toward digital

Biznology

There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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