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Is It Finally Time to Bid Adieu to the Press Release?

Hubspot

When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. My “real” email was my personal Gmail account. The simple press release should have died years ago.

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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.”

Trending Sources

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions. As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster.

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Personal Knowledge Management

Buzz Marketing for Technology

Personal Knowledge Management : Who, What, Why, When, Where, How? Fifteen years ago, few people knew what a personal computer was. Now personal computers are ubiquitous. What is personal knowledge management? s a system designed by individuals for their own personal use.

From Mealy to Meaty: How to Create Better Content

Act-On

Even if you’re about to publish a glossed-up version of a press release, how useful will it be to your prospective customers, or company employees, or whomever the intended audience is? They’d think, “Who is this person?” This person is going to make you look smarter.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Personal Content Management +.

FAQ 2

How to Motivate Customers Across the Entire Buyer’s Journey

Act-On

For just a moment, let’s press pause on marketing and get personal. Personally, I’m motivated by coffee. It informs the way I behave. It’s now helping guide my career and personal life. And because of that, you can talk to him ‒ or her ‒ in an informed, tailored way. If you know your customers, you know when they are just testing the waters, when they want more information, and when they’re ready to make a decision. Motivation.

Marketing to the B2B Millennial: 6 Things to Remember

KoMarketing Associates

So, what do B2B marketers need to remember when informing and engaging this dynamic generation? Well, it means Millennials could very well researching (or judging) vendors based on the information they find when they “Google it.”

So, The Underdog is on Top Now?

Marketing Action

s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation. This moment is very gratifying for me personally.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. I want people to know there is a person behind RD+B who they can connect with.

The Trouble with Klout

Paul Gillin

Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities.

How to Interview: Content Marketing Like a Journalist

Content Standard

I didn’t know how to interview a subject—my sum knowledge comprised a couple of movies about hard-hitting investigative journalism and a handful of New Yorker opinion pieces about the decline of journalistic integrity. Next, you’ll want to verify information.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

Successful B2B content strategies are always churning out relevant industry information that provides users with the answers to questions they may have. Industry News with a Brand Opinion.

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Content Marketing During a Crisis: Is There Ever an Appropriate Level?

Content Standard

The statement she wrote was entirely appropriate—but in her haste to release it she put it in the regular press release template, which included the usual “About Us” blurb at the bottom, suggesting inadvertently that the organization was trying to trade the murder for press coverage.

Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Information Technology. Information Technology. Opinion & Forums. Computer Literacy Doesn't Mean Information Literacy, Report Says. A new report from the Joint Information Systems Committee, a British higher-education research institute, says the “Google Generation&# (those born after 1993, who can’t remember a time when the Internet wasn’t widely available) may be computer literate. Advertise with us | Press inquiries |.

What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in

KoMarketing Associates

In your opinion, what is the difference between an SEO analyst and an SEO manager? When you’re hiring an SEO analyst, what qualifications do you look for (both in experience and personality, e.g. detail-oriented)? When you’re hiring an SEO manager, what qualifications do you look for (both in experience and personality, e.g. detail-oriented)? For smaller companies, there may be just one person who does key phrase research, writing, and outreach.

User Generated Content: How to Use It, Share It, and Love It

Vidyard

It creates a personal connection between a brand and its customers because these customers feel that their opinions are heard and valued. That’s why sites like Amazon work so well, and why Airbnb is so successful: people rely on the opinions of others. Instead of issuing a press release or putting some official pictures on your blog, you can use UGC to create an experience between you and your audience.

How to Make B2B More Exciting: Experts Weigh In

KoMarketing Associates

If you stand out as a brand with your creative assets such as copy, images, and videos, have an interesting personality that exudes excitement about your industry, your customers, and your offerings, it attracts others in your target audience to engage and potentially convert. Pay attention to the things that intrigue you personally and apply those in ways that are relevant to your brand and audience. Plus, information such as branding, messaging, etc.

Quality Assurance Testing Is Not Optional

ANNUITAS

There should never just be one person checking for mistakes. This will provide a common understanding across the team so that errors found are not those of personal opinion or style, but are errors noted in the documentation.

Test 40

The 28 Best Influencer Marketing Tools

Webbiquity

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic. Interest in influencer marketing is skyrocketing.

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20 Examples of Social Proof in Action

Hubspot

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. Readers remember press mentions featuring company logos more than press mentions featuring quotes.

7 Takeaways From Cision’s ‘State of the Media’ Report

Contently

The result was an epic report about the state of the media in 2016 that touched on everything from native advertising, networking on social media, and the value of press releases. Opinion on social media is split. Press releases still have value.

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites

Hubspot

It's a good look for them to publish a diversity of voices and opinions on their site -- not to mention more articles means more indexed pages, which can be a boon for a site's SEO. Their writers cover "actionable information and practical inspiration for business owners.".

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How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

Contently

In a January 2016 press release, the company revealed its official “Taste the Feeling” initiative, which promised to tell product-focused stories that “reflect both the functional and emotional aspects of the Coca-Cola experience.”

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Therefore, it is very much in IBMs interest—and, we believe, in each IBMers own—to be aware of and participate in this sphere of information, interaction and idea exchange: To learn: As an innovation-based company, we believe in the importance of open exchange and learning—between IBM and its clients, and among the many constituents of our emerging business and societal ecosystem. And write in the first person. Provide worthwhile information and perspective.

5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Ardath made the difference clear, saying “when you consider the information included in some B2B personas, you ask yourself, why does it matter that they drive a red corvette, are married with two kids, and live in an apartment in the city?”. Where do you go for information?” Harvard Business Review Press.

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Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

Press Releases —Whether your partner signed a major new deal, teamed up with a new partner, launched a new product, etc., include backlinks on press releases to partners’ owned media. Testimonials— third-party (positive) opinions encourage opt-in rates dramatically.

Why Your PR Isn't Working (and How to Fix It)

Hubspot

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. It''s information that''s beneficial to an industry or a whole host of readers.

A Brief Timeline of the History of Blogging

Hubspot

Merriam Webster currently defines a blog as “a web site on which someone writes about personal opinions, activities, and experiences.” As the practice developed, some of the more popular monikers were “ weblog ,” “ personal web page ,” and “online diary.” Greetings, readers.

How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

“Some people will have the opportunity to share their opinion, some will have voting rights, and some will be there to make the ultimate call. This person ensures that the team reaches a decision during the meeting and has ultimate sign-off power.

The Rocket Science of Social Media Marketing

Hubspot

From quick Twitter quips to informative Instagrams and straightforward Tumblr posts, NASA sprinkles their updates and science lessons with pop culture, striking images and conversational language. You can use the ideas and opinions from the forum for social and blog content fodder.

5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Hubspot

Luckily, the industry is evolving past the point of flooding the inboxes of time-starved journalists with irrelevant press releases with the help of more strategic outreach planning. The media needs content to report, and marketers need exposure for their content.

5 Amazing Ways to Impact Your Audience with Data Storytelling

SnapApp

Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. This creates a direct and personalized result.

5 Amazing Ways to Impact Your Audience With Data Storytelling

SnapApp

Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. Data is a sizzling hot topic these days.

9 Link Building Email Outreach Templates That Actually Work

Hubspot

Offers such as these will result in quality backlinks that provide readers with valuable information. If you don't have any connections with the person you're pitching, offering a preview might be an effective way to share your content. 4) The personalized pitch.

Easter Eggs: 10 of the Internet's Best Hidden Gems

Hubspot

A few years ago, HubSpot's VP of Marketing, Meghan Anderson, asked a few of our colleagues for their opinions on the matter. And while she found that you'll get a different answer from every person you ask, most answers boil down to the same motive: "for the fun of it.".

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. Personal Learning Environments. eLearning & Deliberative Moments.

Eight media relations tips most PR pros totally miss

Biznology

SEO is critical and headlines need to provoke as well as inform. The expectation is that the journalist will do all the research, writing, and due diligence, with the PR person acting mainly as a meeting facilitator and delivery agent. Personalize the pitch.

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3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services

Marketri

Both e-books and case studies are effective means of displaying how your firm solves your audience’s most pressing problems and achieves the results your clients desire. LinkedIn makes it easy to display Recommendations and Endorsements on your personal profile or company page.

Most Valuable Publishers

Contently

When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. The athletes get the byline, and the readers presumably get access to a more personal story.