Martech
APRIL 23, 2024
Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.
The Point
SEPTEMBER 6, 2011
In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them. Leveraging social media to help maintain mindshare, keep prospects informed.
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Vidyard
JUNE 17, 2015
Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. For example, SwitchVideo found that a subject line containing “video” can increase open rates by 13%.
Adobe Experience Cloud Blog
NOVEMBER 27, 2009
The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Also, Rasmus Menke, the Salesforce.com product manager responsible for email, was very insightful and helpful.
Smashmouth Marketing
JUNE 25, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.
Smashmouth Marketing
JUNE 24, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.
Smashmouth Marketing
JUNE 24, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.
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