Ambal's Amusings

DECEMBER 8, 2009

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? Crafting White Paper 2.0

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? " Anything less than 5 pages is just too short to be a white paper " Michael Stelzner's Bio.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Biznology

MARCH 12, 2018

You want people to subscribe to your newsletter. You want them to read your newsletter. You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. Make it informative. Is that why they subscribed? To be sold to? Of course not.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Biznology

JANUARY 11, 2018

Let’s say you send your email newsletter out monthly. If you’ve ever gone to a website, found an interesting report or worksheet or other piece of information being given away for free in exchange for your email address, you’ve seen a very simple form of automation. Capitalize on their interest. It can help chart the next touchpoint.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Vague promises of a great email newsletter in the near future likely aren’t enough for many users to enter in their email address. Ebooks & White Papers. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Consumption within the Information Technology industry—the largest audience across NetLine’s platform—increased 7.1%. eBooks Were Requested 484% More Than White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

BOP Design

APRIL 19, 2021

There are three main categories of B2B emails, these include: Informative Emails. Newsletters. Informative B2B Emails. What do we mean by informative? Aren’t all emails informative by nature? B2B Email Marketing Newsletter. Transactional Emails (Welcome, Thank you, Confirmation).

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. For example, you could mark an important event like a purchase or newsletter subscription as a key event. Subscribe to a newsletter. Complete a registration form.

Merchandising 101

Merchandising Marketing Analytics Tools Conversion Lead Ranking 101

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? At SAP, we called these inquiries “raw responders.”

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Also, HubSpot also reported that 18% of U.S. They don’t have to have unique content.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. The product demo is more informational.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Where do they normally get their information, and what platforms do they trust? This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. A whopping four billion people used email every day in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Go full steam ahead with content creation. Still, it’s essential for marketers to proceed with caution. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. . This section provides background information about your history, mission, values, and why you do what you do.

Press 130

Press Personalization Brand Identity Branding 130

KoMarketing Associates

JULY 30, 2018

About 59 percent said they have a preference toward newsletters. To gauge customer expectations, Meyocks surveyed a group of customers for their “The Case for Mentor Branding” white paper. Statistics showed that 90 percent of respondents believe that marketers should provide value-added information to their customers.

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

AUGUST 22, 2023

It became clear that Finish Thompson needed to deliver information online and off to reposition themselves from a product to a solutions company and help their customers move along their buying journey in Finish Thompson’s direction. The accompanying webform provides the information the sales team needs for follow-up.

Case Studies 72

Case Studies Case Study Studies Buy 72

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. If you’ve ever been in a factory, you may have seen data boards that capture key information about how the factory is performing. and operational excellence.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Email marketing helps you drive conversions and revenue by delivering quality information that helps your customers achieve their goals. Don’t let your emails get lost in cyberspace. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

NuSpark Consulting

JANUARY 3, 2017

To capture leads, obviously we need forms and lists so we can save contact information and begin a nurturing process appropriate to the prospect’s sales-funnel level. You should always add a blog or newsletter subscribe form to your post page. I Don’t Have Time for a Newsletter and a Blog. Add a Subscribe Form.

Design 0

Design Top of Funnel Tips Leads 0

Hinge Marketing

JUNE 14, 2021

To access a premium piece, an individual is typically required to fill out a registration form and provide an email address or other contact information. Since people are often reluctant to share their contact information, the content must be compelling enough to overcome this objection. White Papers/Executive Guides .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Trade Press Services Newsletter

JULY 6, 2023

Update your resume frequently to ensure it includes recent projects, new certifications and the most current information about your accomplishments. List information chronologically with the most recent entries first. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Personalization 130

Personalization Tips Brand Identity Branding 130

Content Standard

AUGUST 12, 2021

“ In this article, Avid weighs in on an influential 2019 white paper that outlined principles for ensuring a more streamlined, secure process for media creation and distribution. Think beyond traditional articles: brands also commonly help guide industries via webinars, white papers, and reports featuring proprietary research.

Thought Leadership 139

Thought Leadership Differentiation Paper Lead Scoring 139

Binary Demand

MARCH 26, 2024

Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. Businesses gain valuable data points that inform the creation of targeted content and personalized communication strategies. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. Before customer journey reporting : you’d only be able to see the end result (i.e.,

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Zoominfo

AUGUST 5, 2021

If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Your younger reps will appreciate the information, your sales stars will appreciate the spotlight, and knowledge will begin flowing around the team.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Invite them to sign up for your newsletter. Easy-to-Find Contact Information. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78