B2B Lead Generation without Lead Nurturing is Doomed to Fail
Industrial Marketing Today
DECEMBER 7, 2010
Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. So there is no dearth of information about it. The Definitive Guide to Lead Nurturing from Marketo. Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities.