Biznology

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. So the information is simply a reminder.

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Her LinkedIn profile is incomplete.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Notice that this is the same old information, just written by another author.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons.

All your best content may now be considered fake news

Biznology

Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. It’s time for you to really invest in your own personal or professional social platforms.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. How’s your customer outreach?

What is Social Media Marketing?

Biznology

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living.

Tools I use to amplify social campaigns

Biznology

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite.

Internet marketing abhors a closed door so open a window

Biznology

Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. Summary : Never paint your visitor into a corner.

5 reasons B2B firms should invest in social media

Biznology

This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive.

The best automagical Twitter following tools for your business

Biznology

Keep your feed clean of out-dated information that can confuse people. Over the last few weeks, I have been sharing my tools and processes with you.

Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” Before long, I started to view LinkedIn as a reasonable substitute for my address book in Outlook. LinkedIn got less attention.

Remember to market to your own influencer network

Biznology

So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. I do have LinkedIn Sales Navigator working for me. I really love influencer marketing.

Search + Social = Online Reputation Management

Biznology

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. There a lot more information I could go into.

Don’t be a “wuss” anymore on social media with your content and discussions

Biznology

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver.

11 Easy Social Media Tips and Tricks

Biznology

Add Social Media Information to Print Media. Slider Social Media Marketing Business Ed Koch Facebook Google Hootsuite linkedin social media twitter This week I am going to just take it back to basics.

My assistant is a robot

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To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. Marcus Facebook Google linkedin twitter

What’s new in content marketing?

Biznology

According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Delivery of informative content will establish you as an authority within your industry.

Enterprise gamification is a spoon full of sugar

Biznology

When I worked as a contractor to the Chief Information Officer (CIO) of the U.S. “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins.

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Tools that help monitor and measure social traffic

Biznology

Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. It is a platform that allows you to manage your social media conversations, while at the same time it analyses and interprets the information in a way that helps you plan future social media marketing campaigns.

The state of earned media blogger outreach

Biznology

Influencer Marketing Public Relations All That Amish Blog Blogger (service) Facebook Google Hootsuite HootSuite Pro instagram linkedin pinterest social media twitterI’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Social media strategy leaders: Tory Starr

Biznology

One week it would be location sourcing using Tweetdeck; another week it could be using LinkedIn for finding new story leads. Now, I run a biweekly meeting where social media professionals from across the building can come together informally to talk about social media trends and challenges.

Will your job search survive your social media activity?

Biznology

It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Close to 40% of employers surveyed said that they give candidates a chance to explain away any negative information found.

Are you a social media forager?

Biznology

The messaging is all about being compelling, interesting, attractive, entertaining, and informative — one’s charm and engagement should be enough.

What the growth of inside sales means to B2B marketers

Biznology

Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal.

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Your website is wearing mom jeans and shoulder pads

Biznology

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed.

15 B2B case studies show how content marketing drives ROI

Biznology

LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.

Marketing to Millennial business buyers

Biznology

For advertising, use social media like Facebook and LinkedIn. Get to the point quickly (but make plenty of information available if they want it). This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups.

Google+ on its Third Birthday

Biznology

Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine.

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27 surprising facts about salespeople who are Social Selling

Biznology

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 55% of B2B buyers search for information on social media (source: MediaBistro ).

Earned-media micro-influencer marketing master class

Biznology

While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite.

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Stepping Outside of Bounds: Taking a Broader Marketing Perspective

Biznology

In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”.

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Let the market view in

Biznology

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world.

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Exciting new tools for B2B prospecting

Biznology

Then, Leadspace scours the Internet, social networks, and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information, and additional data about their professional activities.

Wikipedia Management for Dummies

Biznology

Put together a really nice user page – mine’s terrible because my first elaborate version was self-promotional so they even nixed my user page, so go neutral, informational, and factual. Rationale: Adding more information about 71-year-old ultra-rower Darlene Brennan.

37 facts on the future of Social Selling vs. Cold Calling

Biznology

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 55% of B2B buyers search for information on social media (source: MediaBistro ). 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ).

4 Elements that drive B2B direct marketing results

Biznology

This is information of value that focuses on the issue/problem that is addressed by your product/service coupled with no commitment asked of the recipient beyond their basic information (keep the form simple and short). Do You Know the Basics?