The Content Factor

7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. Leverage FAQs into informative posts. If they are capturing lots of replies, there’s likely enough interest to warrant a blog post.

Interesting Infographics: How To Use Storytelling To Reduce Information Overload

LEADership

The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? I invite you to review the following information, which is further explained in the Beutler Ink-LookBookHQ infographic.

Trending Sources

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. Designing Information Architecture for Interactive Stories. Simplicity of Information.

Interesting content marketing trends to watch for in 2017

Biznology

Not only do you immediately gain access to an interested target audience, but they also have a level of trust in the influencer that will be transferred to your brand. The post Interesting content marketing trends to watch for in 2017 appeared first on Biznology.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” Some more interesting stats from the infographic: 50% of Firefox Users have 2.38

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Content Is King Only When The Kingdom Is Interested

Marketing Insider Group

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! So, with 27% of B2B customers using social media to inform a business decision, you need to be using it to connect with them! For content to be king, the kingdom needs to be interested in what the king is saying.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Landing pages : Offering up a single web page that delivers the specific information your visitors are looking for can dramatically increase conversion for visitors to your site.

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for. Imagine if there were no algorithms, and we had to somehow sift through that amount of information ourselves.

Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. What is relevant to someone is highly dependent on their education, experience, and interests. Either someone is intensely interested in something or it is really easy for them to process it.

Using Customer Data to Inform Your Personalization Strategy

Modern Marketing

In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves.

8 Interesting Charts on How the Internet Is Changing

Hubspot

The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. This post originally appeared on HubSpot's Agency Post.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

We’ve done some interesting content analysis that has caused us to make changes, so we thought we’d share our approach, some of our data, and our learnings. Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more.

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. It is often a lengthy process, requiring a lot of information.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. Designing Information Architecture for Interactive Stories. Simplicity of Information.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

Lead Management Methods: Point of Interest, Hybrid, and Unique

Marketing Converts

The answer to these questions gives you the information about your lead management method. They are: point of interest, hybrid, and unique. Point of Interest (POI). This is likely one of the most inane, boring topics in B2B marketing, so please bear with me.

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6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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Better built than bought – how to build your email marketing list

Biznology

Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material. Sustained interest is they key to converting subscribers into leads and leads into customers.

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17 Great Microsite Examples for Driving Buyer Interest

SnapApp

Take those readers along for an interesting ride, and they’re also much more likely to take action at the end. . The smart part is that anyone who nods along to the narrative is sure to be interested in the movie at the end. That’s an interesting enough story on its own.

Six powerful B2B marketing tactics you may be missing

Biznology

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. Your B2B buyer is a person, with a personal life and a lot of interests outside of business.

Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

Hubspot

If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. You become interesting by being clear.

Read this article before you start a social media program

Biznology

Instead, social media is used ahead of the sale to generate interest, promote expertise, and build a sense of trust. If you’re interested in giving social media a try–or even if you’re already trying it and you want to tighten your program up–spend some time thinking about your objectives.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Marketing Action

Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. By tracking the activity of your anonymous website visitors, you can find out what they’re interested in.

Interesting Infographics: Be More Competitive By Nurturing Big Data

LEADership

It should come as no surprise, then, that 97% of executives say that their organizations must optimize information management within two years. years, pick and choose only the data that is most relevant to your interests, and collect it at the time it matters most.

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How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. The New Guardrails in the Information Age. There was a time when information weighed us down.

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Influencers: the key to content marketing

Biznology

I guess I shouldn’t be surprised at their interest in the topic. These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for.

Interesting Infographics: The Power Of Brand Storytelling

LEADership

66% of those polled felt that they were most interested in hearing stories about regular people, as opposed to 38% who were curious about the brand’s customers and just 19% who wanted to hear about celebrities or the brand’s employees (a mere 10% wanted to be exposed to stories about a brand’s CEO).

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

LEADership

Offer users a chance to access exclusive related content through submitting a few pieces of information. Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. The post Interesting Infographics: 11 Ways to Drive Sales With Content Marketing appeared first on LEADership by Louis Foong, CEO The ALEA Group.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

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How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

Your brand’s website was flooded with traffic from ever-more visible search results, your social platforms swelled under community interaction and interest, and your content platform went from being simply a blog to being a lean, mean, lead-generating machine.

How to Keep your School Blog Interesting

Hubspot

Informative Blogs Attract Attention. You build good will with them and strengthen your place in their minds as a potential place of interest. A school who made valuable information hard to find? What more important information can you add about it?

4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data

Hubspot

But while obtaining your NPS is easy, knowing how best to use the information is anything but. To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. 4 Interesting Ways to Use NPS Data.

Interesting Infographics: What to Do When Leads Go Cold

LEADership

Offer up some statistics or more information about your product. The post Interesting Infographics: What to Do When Leads Go Cold appeared first on LEADership by Louis Foong, CEO The ALEA Group. We’ve all been there.

Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts

Hubspot

Steve Davis of Baker Marketing explains , “grouping information in parcels of three or five can help people absorb information better.”. You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them.

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6 assumptions push marketing gets wrong

Biznology

Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO.

Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences

LEADership

After you read through this interesting infographic, how will you apply this information to your B2B lead generation? The post Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences appeared first on LEADership.

2 applications of marketing AI

Biznology

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Suppose you want to serve content to your audience based on their interests, as Netflix does. The words have to be relevant to your business and have enough query volume to indicate sufficient interest in a topic by your target audience.

Interesting Infographics: The Complete Guide To Lead Generation

LEADership

In an era of social media and online presence building, finding out information about key decision makers is easier than ever and offers a clear return on investment by better equipping your sales team to close the deal by offering something they know the decision maker wants.

How Even 'Boring' Industries Can Create Interesting Content

Hubspot

The "mindless drivel" could actually be really amazing, information-rich content; it's just impossible for anyone to ever know that because, oh my gosh, it's so boring to read. Taking a similar angle in your content can help make a dull concept a little more interesting, too.

Interesting Infographics: The Story Behind Influencer Marketing

LEADership

Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. The post Interesting Infographics: The Story Behind Influencer Marketing appeared first on LEADership.