What Key Metrics Should Inform Your Cross-Channel Marketing?

Oracle

Here is one way to approach analytics for each channel in your marketing strategy: Website Channel Metrics Your website has the power to inform, engage, and, most importantly, influence purchase decisions. This tells you if the content was compelling enough to peak their interest on future content you may share. Knowing what to track in your marketing can help shape your future tactics.

7 Ways You Can Gather More Information On Your Audience

Predictive Response

In this piece, you will learn about the various ways you can gather more information on your audience. Ask about their preferences during the donation or purchase process You have managed to peak their interest and they are filling out your donation or purchasing form.

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Using Customer Data to Inform Your Personalization Strategy

Oracle

In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves.

Content Is King Only When The Kingdom Is Interested

Marketing Insider Group

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! So, with 27% of B2B customers using social media to inform a business decision, you need to be using it to connect with them! For content to be king, the kingdom needs to be interested in what the king is saying.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

GDPR and Legitimate Interest

Smarte

In the current scenario, there is lot of ambiguity with regards to ‘Consent’ and ‘Legitimate Interest’ and a lot of misconceptions are the talk of town about the concept of lawful basis. As per ICO, GDPR is more specific about the information you need to provide to people about what you do with their personal data. Legitimate Interest. ICO states that Legitimate interest is the most flexible of the six lawful bases. SMARTe legitimate interest procurement process –.

World Backup Day: Tips for Keeping Your Information Safe Online

Biznology

Unfortunately, information theft is very common on the internet and is most often done with the purpose of stealing someone’s identity to commit fraud. Your personal information is often stolen long before you actually realize you’re a victim, which makes it especially important to be aware of the signs of identity theft. Now I’m worried about my information being stolen. The good news is that there are many precautions you can take to help protect your information online.

Accessing Culture Beyond Ethnicity: Interests

AcuityAds

Acknowledging their social interests is one way to understand a user as they hand-raise for information. Marketers would agree that the more information we can gain about a particular consumer, the better. Consumer “interest” data can provide a much richer depiction of who the audience is, encapsulating social interests based on the following: Public social accounts are analyzed using the Blended Interest Graph technology to create Audience Personas.

Optimizing your site information architecture (IA) for Panda

Biznology

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Each topic had its own page, which was built specifically for the audience interested in it. Photo credit: Wikipedia.

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Regulation Best Interest (Reg BI) and FMG Suite

FMG Suite

Broker-dealers and investment advisors must comply with the SEC’s Regulation Best Interest (Reg BI) by June 30. FMG Suite is also attending several industry events to stay current with how firms are interpreting Regulation Best Interest.

How Content Performance Informs Your Marketing Strategy

Marketing Interactions

If you sent to a list of 1000, this means 400 people opened it, but only 20 people were interested or curious enough to follow your CTA. It’s hard to inform anything about your content marketing strategy with such low results. We need to focus on pathways and progression to use content performance data to inform our content marketing strategy. Informing Your Content Marketing Strategy to Create Connected Experiences.

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials.

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Video Strategy: The Awareness, Interest, and Decision.

Vidyard

Secondly, videos to capture the user’s attention that will be effective in creating interest or even mystery with the viewer this is the Interest. The Interest. – These are the videos that will tell your story and communicate your message so don’t overload them with information, spread your content so that the user can select what to watch, a batch of small videos will create more engagement than a single large one.

Better built than bought – how to build your email marketing list

Biznology

Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material. Because now that you’ve enticed your new subscribers with real value, you have to keep providing real value in order to hold their interest. Sustained interest is they key to converting subscribers into leads and leads into customers.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better. Late last year I touched on 3 ways SEO can work with social media initiatives.

Integrating and automating email marketing and your website

Biznology

Capitalize on their interest. He or she is interested enough in what you have to offer that they’re willing to make room for you in their (undoubtedly) crowded inbox, and you ignore them for 29 days. To avoid that unfortunate possibility, you can set up an automated welcome message that gives new subscribers something they can’t get any other way and invites them to dig a little deeper while their interest is high.

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting? Within campaign manager, Interest Targeting lets you reach members with relevant ads that match their professional interests — based on the content they share and engage with on LinkedIn.

Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. What is relevant to someone is highly dependent on their education, experience, and interests. Either someone is intensely interested in something or it is really easy for them to process it. In rough terms: Relevance = interest/effort. Someone who is intensely interested in a topic will geek out on it and and expend huge cognitive effort trying to understand it.

Use Albacross to Identify Interested Leads

Albacross

Finally, you can upload a list of leads and we’ll match as many as we can with the information in our database. Part 2: Use Albacross to Identify Interested Leads (You’re here). Note: This article is the second in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page. Leads are the lifeblood of your business. If you can ensure a steady supply of eager leads, then everything else falls into place.

Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. However, 40 percent said they prefer marketing emails to be less promotional and more informational. Approximately 27 percent of respondents said that they would like marketing emails to have content that is more personalized to their interests.

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Keep it Interesting: Strategies for Great Interviews

Ambal's Amusings

Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story. Your favourite magazines use interviews to profile interesting people and find out what makes them tick. Who's writing about topics or experiences that interest you and your audience?

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

At a time when the marketing automation industry is more confusing than ever -- and when 25% of marketing automation buyers are unhappy with their results*-- it''s essential to have solid, detailed information to make a sound decision. But random strangers can indeed provide useful information about whether a doctor is good to deal with and how well they their recommendations worked out. This is much closer with the kind of information you’d get from consumer view sites like Yelp.

How SEO can (and should) inform social media marketing

Sprout Social

So why not use this data to grow and inform both of these channels? Let’s see how SEO and social media can inform and direct each other for you to better understand and serve your customers. How SEO can inform social media marketing. Crafting an effective social media update is not much different from creating a successful article: You need to rely on your audience’s interests, struggles and questions to come up with something that would catch their attention.

Valuable Information On How To Grow Your Instagram Account

Altitude Branding

To add a sense of authenticity and to make it more interesting, try mixing different types of content together. Including relevant hashtags with your posts helps you connect with people who are interested in that particular type of content. The post Valuable Information On How To Grow Your Instagram Account appeared first on Altitude Branding. If you want to make your brand more popular on Instagram, you need to have a good marketing plan.

Your Ultimate Guide to Productive and Informed Content Marketing Planning

BuzzSumo

Here’s how to create a well-informed content marketing plan for as long as one year ahead: 1. Both of these numbers allow you to make more informed content marketing planning decisions about whether to include any of the keywords in your content plan. search on Tweetdeck (note the space between your keyword and the question mark My Tweet Alerts for monitoring interesting (AMA) questions on Reddit.

Six powerful B2B marketing tactics you may be missing

Biznology

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. Your B2B buyer is a person, with a personal life and a lot of interests outside of business. There are so many great new techniques in B2B marketing today, it’s hard to keep up.

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. Among other interesting YouTube stats that emerged from the Backlinko study were that 68% of the videos included in the study were in HD, likes were significantly correlated with better rankings, and comment count proved to be a strong factor in a video’s ranking.

Leveraging digital for customer-focused insights

Biznology

In addition, looking at this data longitudinally provides a clear view of content trends — which topics are rising in interest and which are falling — as well as seasonality. The data can also be used to identify where customers are finding this information now and whether your company has the “right to win” those terms organically. Regardless of what business you may be in, it’s crucial to leverage digital insights to inform your business and marketing strategies.

Inform and Influence at Your Next Public Meeting

Eric Mower + Associates

One of the many methods used to share that information is a public meeting. The residents in these host communities often have a personal interest in the project. The lack of publicly available information before the meeting can create false assumptions about the project. If someone wants more information on your project and they can’t get to your meeting to learn about it, you’re creating future opponents. People want information.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades!

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. In order to get more budget, re-organize teams, or implement new technology you need to have persuasive information.

International SEO: Another reason to avoid AMPs

Biznology

Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.

A/B testing your email marketing

Biznology

As important as the testing itself is your approach: the testing will be far more productive if you view it as an on-going process rather than a one-time undertaking that gives you all the information you’ll ever need. Finally, test your content against audience segments, whether those segments are broken down by industry, prospect role, or even the service they’ve expressed an interest in.

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From informing to advocating: Spotlight on Anthony Smith from NationSwell

Parse.ly

Shouldn’t that journey be an interesting one? At Parse.ly, we’re highlighting people and companies in content who have interesting paths to success in our “Spotlight” series. ” He felt this structure meant the audience missed out on interesting stories. Another time, Smith uncovered a credit card company called “ Magnisis ” that had a suspicious number of bot reviews, though not enough information was available to justify a story about it.

8 Event Landing Page Examples that Drive Interest and Ticket Sales

Unbounce

These pages are designed to build interest and capture contact information (typically an email address so you can contact them closer to the event date or once tickets go on sale, for example). To drum up interest in an art fair, your design needs to be on point.

Influencers: the key to content marketing

Biznology

I guess I shouldn’t be surprised at their interest in the topic. These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. Techies are not known for their ability to make complex technical information accessible to those unfamiliar with the products they build. It’s really hard convincing them to invest considerable time and energy on a side interest, for any length of time.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI.