4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

It might seem like creating these win-win scenarios–when your audience is satisfied with an awesome experience, and you get the lead information you need–is like finding a four-leaf clover. Fortunately, interactive content makes a marketer’s job just a little easier.

12 Marketo Summit 2017 Sessions You Should Attend


More information here. Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments.

Trending Sources

Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015


The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Starting a conversation through dynamic content lets you deliver more value to your audience, and get more information in return. Start By Being Interactive.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience. Why interactive?

[Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity 

Modern B2B Marketing

And your audience is eager to improve their lives with these devices and provide marketers with information for more personalized communications. Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about.

7 Tips for Making Your Website Content Interactive

Modern B2B Marketing

While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. In this blog, I’ll cover seven of my favorite strategies for making your web content interactive.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion


A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”. Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. That would be a fun interactive setting.

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform.

Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team


I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness of Marketo and Salesforce. Interactive Strategy, Not Content. That’s where interactive content (and SnapApp!) Introducing the Interactive Marketing Strategy Group.

3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Modern B2B Marketing

You probably already know about leveraging your marketing automation with interactive content. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers?

Data Touches Everything at the Marketo User Summit #MKTGNATION14


I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Marketing Insider Group

A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Interactive for You.

The Marketing Nation Roadshow [Interactive Map]

Modern B2B Marketing

To find a Roadshow near you, check out our interactive map below. So come on out — every spot on the map will be fun, informative, and free. Open up the interactive map here: Marketing Nation Roadshow Map.

How to Woo B2B Buyers With Interactive Assessments


Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. An interactive assessment is the perfect challenge for a top-of-funnel prospect.

How to Reduce Unsubscribes Using Subscription Management

The Point

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. The Web provides them with instant information gratification.

Get More out of your Marketing Automation with Interactive Content

Modern B2B Marketing

By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing. Interactive content is content that creates a dialogue with your audience that leads to an exchange of information.

8 Interactive Content Statistics to Guide Your Marketing Spend in 2017


A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. Interactive Content is Where the Action Is Now.

Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content


Keep reading to find out how you can use interactive content to offer shorter lead forms, increasing your conversion rates while gathering all the prospect data your heart desires. . Or you could follow Marketo’s lead , filling in the holes by purchasing data on prospects.

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The Writing’s on the Wall: Starting a Conversation With Interactive Content


Last week, SnapApp hosted our first Boston Marketo User Group in our new office space ! Us being full supporters of content-enabled campaigns featuring interactive assets, we drew up some interactive polls around the meeting space for visitors to engage with before the presentations began.

Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

The Mx Group

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Were you at the Marketo Summit?

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

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Should I Remove Offer Content from My Website During a Campaign?

The Point

By doing so you’ll broaden the appeal of the information and make the appeal of downloading each individual asset from your Website less attractive.

Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)

Modern B2B Marketing

by Dayna Rothman Marketo User Summit has officially kicked off! The big announcement during Phil’s keynote is Marketo’s introduction of a new set of product tools to help marketers engage in social media–something marketers have been pining for.

What Are Interactive Galleries?


According to the Social Science Research Network, 65% of people are visual learners – in fact, the brain processes visual information 60,000x faster than text. “ No matter what gallery you choose, the true value comes from the interactive experiences you allow your audience to engage with.

How to Optimize Your Website’s Resource Library for Lead Generation

The Point

At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. Ratings and comments add a new level of interactivity and entice visitors to view content that other users found useful.

How We Built Our Content Marketing Stack to Drive 10x ROI


There were roughly 150 tools you could use to manage how people interacted with your brand. Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons.

One Small Step for Marketo, One Giant Leap for the Marketing Nation

Modern B2B Marketing

Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Marketo is dedicated to providing a marketing software platform that enables organizations to engage in this kind of modern relationship marketing.

Marketo Marketing Nation Summit – Learning Starts Now


Events like the Marketo Summit bring fresh ideas to marketers by renewing the spirit of learning and innovation. Live experiences are the focal point during Summit where Marketo experts share their knowledge, tips, tricks, work-arounds, new release information and so much more.

Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Modern B2B Marketing

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media.

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Marketing Automation, Set It and Forget It

Puzzle Marketer

If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Ultimately this information allows the marketer to better target messages and promotions to individuals based on their stated and implied interests. Welcome Email – Trigger and email that expresses gratitude that your customer or prospect has taken the time to interact with your brand.

Are White Papers Dead?

The ROI Guy

Evolving to Interactive White Papers The good news is that a solution is available to make white papers the king of content once again, by evolving them to be interactive. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason.

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Rockstars Create Innovation In The Nation: Marketo Summit Recap


The age of human-to-human marketing is upon us and at the Marketo Summit in San Francisco, this energy rippled through the three day summit. Marketo believes in a ‘Marketing First’ world and announced their plans to become a Customer Engagement Platform. Instead, they need to engage and interact with their buyers. SnapApp enables marketers to create engagements for their audience to interact with and have a meaningful exchange of information.

How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014


Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! See It In Action At The Marketo Summit! Join Us At The Marketo Summit!

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! Carefully orchestrate sales interaction. Listen to what their customers are talking about and create interactions around their interests. Create interactive game and quizzes to drive engagement.

B2B 4

Tying Multi-Channel Marketing Programs Together with Interactive Content


Fortunately, interactive content can easily bridge gaps to push content to virtually any marketing channel you can imagine - all the while measuring behaviors and generating leads within the native channels, interfaces, or devices. With interactive content, however, one engagement type can be shared on any social channel, measure additional shares, and even collect leads if a lead form is included.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Since you collect the profile information of a prospect when they subscribe it’s a ‘no-brainer’ to target by role or vertical or need – whatever will give you the biggest uplift and different points in the lead nurturing.

First Look at New Marketo Release

Customer Experience Matrix

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.