Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text.

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. Buyer Interactions Need An Overhaul. What is Buyer Interaction Design??

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How to Generate Revenue with Your Interactive Content

RockContent

That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. After all, with interactivity, you can not only increase your conversion rates but also generate revenue. How’s the interactive content scenario?

Post-Pandemic Digital Marketing: Lo-Fi Content, Interactivity & Internal Personalization

Content4Demand

In addition, interactive content has proven again and again to perform better than static assets in a wide range of cases. The same piece of content in interactive format increased read times 73% versus a PDF file , DGR says. Better yet, turn static assets into interactive assets.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information.

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How to create an interactive map for your digital strategy

RockContent

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. Discovering how to create an interactive map , for example, can become a competitive advantage. What is an interactive map? What is an interactive map?

4 quiz ideas for your Interactive Content strategy

RockContent

One way to differentiate your brand and finally be heard is by using interactive content. The thing with an interactive strategy is that it gives the reader a chance to reply. So, why is it so important to use interactive content such as a quiz? .

5 ways interactive content improves customer engagement

Seismic

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too.

What is interactive marketing?

RockContent

This is where Interactive Marketing comes in. By using elements with traits of interactivity, it’s possible to optimize all stages of your sales funnel, from attraction to conversion, through nurturing. In this post, you will find out: What is Interactive Marketing?

Loyalty Auctions: The Next Reward For B2B Markets

If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.

Engage Your Readers With Interactive Storytelling

RockContent

However, relevant information is not enough. We need engagement — and that’s exactly where interactive content plays its role. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios.

Ion Interactive Guide: Rock Content’s Interactive Marketing tool

RockContent

Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. The characteristics of interactive content alone tend to promote engagement and increase page time.

Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand.

How to use interactive calculators in your SaaS strategy

RockContent

Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. How to use interactive calculators in a SaaS strategy?

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Oracle

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching.

Discover 6 interactive content metrics you should be tracking today

RockContent

Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. We will cover: Why use an interactive content strategy?

Why Businesses Must Track All Customer Interactions

QuanticMind

Tracking customer interactions is one of the biggest challenges for businesses today. However, few businesses manage to track all of their customer interactions across these channels. The Benefits of Tracking All Customer Interactions.

Drive more sales using interactive content for sales enablement

RockContent

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. We’ll talk about the following items: What is interactive content? What is interactive content?

How to Create Interactive Tools That Captivate Your Audience

Contently

If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. Many interactive tools also encourage repeat visits.

How interactive case studies can leverage your conversions

RockContent

The answers to this question may vary, but the fact is that investing in interactive content is currently the most effective way to engage the buyer. In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies?

How to use interactive content to increase engagement

RockContent

Investing in interactive content is one of the main ways to achieve online engagement, which is so important to the success of a digital strategy. Interactivity is the key to generating value to the audience’s experience and accumulating positive metrics at the end of each month.

How to Collect First-Party Data with Interactive Content

RockContent

With varied information about the behavior, preferences, and other characteristics of the public, it is possible to set up increasingly personalized actions to attract and convert the buyer persona. In this process, there is nothing more powerful than the proper use of interactive content.

Introduction to Multi-Step Interactive Forms

FunnelEnvy

And today in this video, I’m going to walk you through what are multi-step interactive forms. But for B2B, unfortunately, it still seems to be the 1990s, where it’s still no static forms, no interactivity, and it’s pretty much the standard for most of the industry.

Using Interactive Content Insights to Accelerate Your Sales Cycle

RockContent

By adopting interactive content to accelerate the sales cycle, companies are nurturing their businesses’ roots with fertile soil. So, how can interactive content be used to empower your sales strategy and accelerate its cycle? Download for free our Interactive Content Guide !

5 Simple Interactive Marketing Ideas for 2020

Martech Advisor

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Enable customer-brand interactions.

How interactive landing pages will increase your conversions in 2020

RockContent

In this debate, some believe that landing pages, for example, became obsolete thanks to the ease with which the public access information in social networks. By adding interactive content to enrichen the visitor experience. Want to know more about interactive landing pages?

Four Ways to Beat Out the Competition With Interactive Content

Marketing Insider Group

One powerful solution is to create interactive content. According to a recent Demand Gen Report , 51% of buyers find interactive content helpful when tackling business challenges. Users can engage in a two-way conversation rather than passively consuming information.

The 12 best Interactive Content tools to work with

RockContent

And the interactive content tools can be a plus in this dispute. And interactivity is one of the bets that companies are making to get into this fight. Therefore, seeking new ways of creating quality interactive content has become a must in the industry. Ion Interactive.

Increase your conversions with an interactive email marketing strategy

RockContent

In this article, we’ll present the latest possibility for email marketing: interactive email marketing , including: What is interactive email marketing? What are the benefits of using interactive materials in your campaigns? What is interactive email marketing?

Boost Audience Engagement With These 21 Types of Interactive Content

Outgrow

Boost Audience Engagement With These 21 Types of Interactive Content. And when it comes to engagement, interactive content is the boss! In this blog, we will walk you through 21 interactive content types that will boost your engagement through the roof! Interactive Blogs.

How Interactive Content Is Improving Tech Companies Content

RockContent

It is necessary to create an interactive environment. Want to know how interactive content is improving tech companies content and leading them to better results? In this text, you will find out: What type of interactive content is more effective? Interactive Content

3 Ways Interactive Content Can Boost Email Performance

Oracle

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Specifically, embedding interactive content—such as surveys, personality assessments, quizzes and even contests — directly in your email templates can dramatically improve open and click through rates — to the tune of 10x.

How to gather data through interactive content

RockContent

With a greater depth of information, it becomes easier to understand your consumers’ behavior, preferences, and trends, and make it more efficient to reach them. Interactive content plays an important role in achieving this. Interactive landing page.

Interactive Email’s Opportunities and Challenges

Litmus

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Before we look at the challenges, let’s look at all the opportunities that interactive emails offer to marketers. Interactive Email Opportunities. Interactive quizzes.

23 Best Interactive Content Examples

Outgrow

23 Best Interactive Content Examples. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in various ways within their marketing toolkit. Why Interactive Content? Interactive Content Examples.