Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text.

How to Generate Revenue with Your Interactive Content

RockContent

That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. After all, with interactivity, you can not only increase your conversion rates but also generate revenue. How’s the interactive content scenario? How to generate revenue with interactive content? How’s the interactive content scenario? How to generate revenue with interactive content? Interactive ebooks.

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. Buyer Interactions Need An Overhaul. What is Buyer Interaction Design??

Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Engage Your Readers With Interactive Storytelling

RockContent

However, relevant information is not enough. We need engagement — and that’s exactly where interactive content plays its role. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios.

Ion Interactive Guide: Rock Content’s Interactive Marketing tool

RockContent

Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. The characteristics of interactive content alone tend to promote engagement and increase page time.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

Four Ways to Beat Out the Competition With Interactive Content

Marketing Insider Group

One powerful solution is to create interactive content. According to a recent Demand Gen Report , 51% of buyers find interactive content helpful when tackling business challenges. Users can engage in a two-way conversation rather than passively consuming information.

5 ways interactive content improves customer engagement

Seismic

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too.

Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand.

How to Collect First-Party Data with Interactive Content

RockContent

With varied information about the behavior, preferences, and other characteristics of the public, it is possible to set up increasingly personalized actions to attract and convert the buyer persona. In this process, there is nothing more powerful than the proper use of interactive content.

What is interactive marketing?

RockContent

This is where Interactive Marketing comes in. By using elements with traits of interactivity, it’s possible to optimize all stages of your sales funnel, from attraction to conversion, through nurturing. In this post, you will find out: What is Interactive Marketing? How to conduct Interactive Marketing in practice. What is Interactive Marketing? We have now reached the first area that can benefit from the practice of Interactive Marketing: data intelligence.

How to create an interactive map for your digital strategy

RockContent

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. Discovering how to create an interactive map , for example, can become a competitive advantage. Moreover, with so much accessible data and information, putting them together in interactive content can be a way to generate relevance for your brand. What is an interactive map? How to create an interactive map for your digital strategy?

Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions? Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. About Kaon Interactive.

4 quiz ideas for your Interactive Content strategy

RockContent

One way to differentiate your brand and finally be heard is by using interactive content. The thing with an interactive strategy is that it gives the reader a chance to reply. According to the Content Marketing Institute and Ion Interactive, 77% of enterprise leaders think they can reuse interactive content whenever necessary , thus increasing the number of visits and reducing the effort of recreating pieces. Everybody wants people to hear what they have to say.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Oracle

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching.

23 Best Interactive Content Examples

Outgrow

23 Best Interactive Content Examples. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in various ways within their marketing toolkit. Why Interactive Content? Interactive Content Examples.

How to Create Interactive Tools That Captivate Your Audience

Contently

If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. For starters, interactive tools are different than articles because people will only share them with the right audience. Many interactive tools also encourage repeat visits. 4 lessons from popular interactive tools.

How to use interactive calculators in your SaaS strategy

RockContent

Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. Tools like an interactive calculator can help you build rapport with customers with ease and present the most important aspects of your offer in a heartbeat. In this content, you will find out: Why your SaaS strategy needs an interactive calculator?

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

Interactive Email’s Opportunities and Challenges

Litmus

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Before we look at the challenges, let’s look at all the opportunities that interactive emails offer to marketers. Interactive Email Opportunities. Interactive quizzes.

How Interactive Content Is Improving Tech Companies Content

RockContent

It is necessary to create an interactive environment. Want to know how interactive content is improving tech companies content and leading them to better results? In this text, you will find out: What type of interactive content is more effective? Interactive Content

Improve Your Lead Segmentation Through Interactive Content

Outgrow

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . For those who have joined us just now, here is a quick introduction: What Is Interactive Content?

Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! Check out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. Follow us on twitter @marketing3D for more updates and information! Filed under: 3D Products Tagged: 3D demonstrations , 3D interactive product marketing , 3D Product Models , 3D Products , CiscoLive , CiscoLive!2015

Why Businesses Must Track All Customer Interactions

QuanticMind

Tracking customer interactions is one of the biggest challenges for businesses today. However, few businesses manage to track all of their customer interactions across these channels. The Benefits of Tracking All Customer Interactions. If your company can’t track all customer interactions, you’re missing out on a lot of insights that improve sales, marketing, and overall business processes. It’s possible to track all customer interactions using the right tools.

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The application effectively communicates relevant information to a wide variety of decision-makers and influencers involved in solving critical smart building challenges.

Discover 6 interactive content metrics you should be tracking today

RockContent

Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. Interactive content requires speed in calculating these metrics since interactivity is an indicator of the content’s success. In this post, you’ll learn why interactivity is important for business marketing and how to improve interactive content metrics.

Drive more sales using interactive content for sales enablement

RockContent

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. Even in Content Marketing and Digital Marketing strategies, which have interactivity as an important value, companies are only now realizing that interactive content is fundamental for building a positive relationship with the audience. How can interactive content support sales enablement?

How to Use Interactive Content Marketing Platforms to Drive Business

BuzzSumo

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. All it takes is an interactive content marketing platform ( check out this list from Lilach Bullock ) and the three tips below to generate the kind of posts that practically market themselves and can set your company up for easy conversions. What Is Interactive Content? You’ve probably already interacted with at least one of these types before.

How interactive case studies can leverage your conversions

RockContent

The answers to this question may vary, but the fact is that investing in interactive content is currently the most effective way to engage the buyer. In this post, we’ll talk more about this strategy, focusing on interactive case studies. Here, you’ll learn: What are the benefits of an interactive content strategy? What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies?

Capture Attention with Interactive B2B Content

Heinz Marketing

The Case for Interactive B2B Content. We are rapidly becoming like Pavlov’s dogs reacting without thinking to a deluge of communication and information.”. About Interactive B2B Content. Take your audience on a journey; don’t just dump information on them.

How to use interactive content to increase engagement

RockContent

Investing in interactive content is one of the main ways to achieve online engagement, which is so important to the success of a digital strategy. To stand out, it’s necessary to stimulate user participation and to understand the public as a protagonist, and not a mere information receptor. Interactivity is the key to generating value to the audience’s experience and accumulating positive metrics at the end of each month. Interactive videos.

12 Types of Interactive Content to Drive Better Engagement

Single Grain

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. TABLE OF CONTENTS: What Is Interactive Content? Interactive Video.

What Interaction Design is and what are the applications of this design area

RockContent

Interaction Design is a part of IT that studies, plans, and applies interactivity points in both digital and physical systems. Also known as interaction design or IxD design , it aims to optimize the relationship between user and product. Where can we use Interaction Design?

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Using Interactive Content Insights to Accelerate Your Sales Cycle

RockContent

By adopting interactive content to accelerate the sales cycle, companies are nurturing their businesses’ roots with fertile soil. So, how can interactive content be used to empower your sales strategy and accelerate its cycle? Interactivity can optimize the content by combining a huge amount of information with a valuable experience. There are several types of interactive content , each one of them with its own benefits.

5 Simple Interactive Marketing Ideas for 2020

Martech Advisor

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions. While customers enjoy actively engaging with interactive content, brands can gain a better understanding of users and the products or services.