The B2BMX team sprung up a new initiative this year to give a rising B2B marketing star the unique opportunity to attend the 2024 B2B Marketing Exchange as our special VIP guest — all expenses paid!
We received dozens of nominations of stellar practitioners who are doing incredible work for their organizations so early on in their career. SO many stood out but only one could win this rising start opportunity.
We’re thrilled to announce the winner of the Trailblazer contest: Karly Caylor, Supervisor, Performance Content at VML.
Karly leads VML’s team on one of its largest and most agency-comprehensive clients. They joined VML in 2019, writing commerce and marketing content for United Rentals, the global equipment rental provider and other B2B and tech brands such as Intel, JR Automation and Tableau. Karly’s passions are distilling complex information into engaging and effective content, leading their agile team of writers and collaborating with cross-functional teams.
Karly is a runner, reader and sci-fi fan, and they live in Kansas City, Missouri with their wife, two dogs and two cats.
According to their team, Karly brings innovative thinking to every project, taking time to understand the project goal and how the team can effectively aid the larger team in reaching that goal. Read more of what their colleagues had to say below:
Karly leads a pod of B2B writers and strategists for one of our agency’s largest clients, quickly proving themselves as the “go-to” for not only internal agency teams, but for the clients themselves, with their in-depth product knowledge and website know-how. Karly is a shining testament of leading by example in innovative, high-quality work as well as clearing a path for junior teammates to excel — the mark of an excellent leader.
They’ve also taken on work outside of their paid client remit, looking for ways to uplevel our team’s thought leadership processes and outputs. This is “cherry on top” work that no one asked Karly to do, but that’s exactly what Karly does — identifies big and small opportunities to inject their expertise, passion, curiosity, and knack for innovation into everything they touch.
Karly has made considerable waves within our agency as a trusted advisor and forward thinker and I know they will continue to trailblaze, taking our B2B offerings to new heights powered by their curiosity and drive. I would love for them to have this unique opportunity to continue to learn and scale their #B2BMX learnings to a best-in-class agency!
We’re thrilled to give Karly this opportunity to grow in their career and look forward to seeing their sparkle IRL in Scottsdale!
