Writing on the Web

How to Harness the Power of Social Media

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Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab.

7 Social Media Mistakes Bloggers Should Avoid

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More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives. A Note from Patsi: This week’s guest post is about social media and it’s really important.

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How Do You Choose a Blog Platform?

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In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. How do you choose a blog platform ? .

Compelling Newsletter Content:2 Big Problems

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Consider how you can link it in your newsletter bio, and how you can use this technique of linking factual information to your story. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy.

Your Business Newsletter: What’s Your Brand Personality?

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It should include tips and information that invites your prospects and clients to take action. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers.

Great Newsletters: 5 Must-Haves for Better Design

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And is it easy to find information they’re looking for? If you are using an online provider, like MailChimp , ConstantContact , Aweber or other service, be sure to consider how you will manage your database and keep your contact information private.

How to Blog for Your Business Using Personality

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5 Tips to Prevent TMI (too much information). Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters.

5 Ways to Get Readers to Respond

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They help readers find the information they’re looking for without backing out of your site and returning to Google.

Get Found Online: 5 Question Quiz

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Continue to entertain or inform them through content, based on what they want or need. How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz.

Content Marketing: How do you know if it???s working?

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Granted, I would be a little more informed, but decisions are often based on emotion, not logic or reason. How do you know if your content is working for you?

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Is Your Content Writing Appealing to Thinkers AND Feelers?

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Consider this: If our population is evenly divided between thinkers and feelers, knowing what information will resonate with each group is critical. Let me be clear – neither group is superior to the other – they both process information carefully.

Content Marketing Graphic: What’s Missing in this Visual?

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Have you found useful tools, resources, information or connections through content marketing? What’s Missing in this Visual?

How Content Marketing Works on Pinterest

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Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. The key to effective content marketing is focusing on high-quality, informative and interesting content.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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A third type of direct selling is a product or information funnel. Can you still make money blogging ? Or is it too late to get in to the game?

Tips on Writing a Great Blog Post:Give it a Rest

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The same is true for writing quality content – creative blog posts are written by a process : Preparation (Pre-writing) – Gather information and create your plan. I had done the research, accumulated a lot of great information, wrote my draft, but I was bogged down in the editing.

Best Kept Secret of an Email Newsletter Bio

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Next, give your contact information that you want clients to use to contact you: telephone, email , web site and social media links. What’s the best kept secret of a newsletter bio?

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Let’s face it, there’s a lot of information to read on the Web. Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track?

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Tips to Get Your Business Newsletter Read

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This could range from, “Congratulate on their success”, to, “Contact me for more information.”. Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business.

Newsletters, Social Media, Blogs: What’s Best?

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Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ?

Top 5 Content Marketing Blog Aggregators

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Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Have you created a list of your top 10 blogs? If not, you’re missing out on opportunity to improve your search rankings.

Your Business Blog Sweet Spot: How to Find It and Keep It

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Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot?

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6 Easy Blog Posts You Can Write to Attract Readers

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But lists are clear and concise and can convey information in an easily digestible format. Come up with a topic that has a wealth of information or different perspectives and capitalize by writing a series of posts that discuss the topic.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more.

Blog Content: 4 Ways to Make Your Blog Unique

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By providing information that is uncommon enough to intrigue a visitor. Normally, they are based on real information and designed in a way to give it visual appeal. Anyone can build a so-called infographic without using true information. Want to make your blog stand out?

Expert Ebooks: More Ways Ebook Writing Goes Wrong

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Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information.

Online Persuasion: Seeing Through the Eyes of Customers

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Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message.

Managing Your Newsletter Email List:5 Must-Do’s

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Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. What other information do you track, or would you like to track, with your database? .

6 Tips for Easy Ebook Promotion with Social Media

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If you use a shopping cart like KickStartCart or a list management of any kind, you (or your VA) can easily set up a page, or widget that can easily capture their information and send them a free download.

2 Writing Tips for Expert Ebooks from TED Talks

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Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. I’m a big fan of the 20-minute video talks from experts on TED.com.

5 Uses for Your Business Blog

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Your blog works as an extension of your website, so provide more information than customers would receive from the product page. They also keep customers returning to informational business sites. Post relevant company information, and mention job openings as they become available.

Expert Ebook Writing: Prepare or Just Do It?

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Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. Information, inspiration, entertainment – what’s compelling? Starting to write your expert ebook is not the first step. What comes before ebook writing is key -.

2 Goals for Experts Who Write Ebooks

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This also means you can provided short, targeted information in your ebook, rather than everything you know. Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author.

Writing Services & Quality Leadership Content for Coaches

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P.S. If you are interested in renewing your subscription, be sure to check your email for information on additional savings. If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

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Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself.

Get Found Online: 6 Principles of Quality Content

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Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

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This improves the chances that your information stands out in a sea of text. It seems that the younger the employee, the more frequently they use social media.

Is Your Business Blog “Just Okay?” Here’s How to Change It

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Offers interactive options such as downloadable information, comments, etc. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay?

Business Newsletter Tips: Don’t be the Grinch this Holiday

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But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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If you have a product or a service that can help your customer solve a particular problem, share this information with your readers. Make Sure Your Posts Get Read!"