Writing on the Web

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How a Product Funnel Makes Blogging Profitable

Writing on the Web

You make compelling offers to your readers that they can receive from free to fee: Some information for free, immediate download, no strings. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. So offer generous information anyone can have.

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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

These are stand-alone pages to highlight your core information. These can be informational items, articles, ebooks, audio files, video files, or high ticket one-on-one coaching and consulting services. I always give them plenty of bonuses, and excellent follow-up emails with additional information. From Free to Fee.

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Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. A great newsletter builds trust and confidence in the professional who is sending the newsletter. I’ll share more in my next post.

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Some valuable information worth paying for, even if it’s only a few dollars.

Paper 100
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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. What other information do you track, or would you like to track, with your database? . Creating a newsletter email list is no exception. A spreadsheet, or .csv A spreadsheet, or .csv

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Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

Writing on the Web

The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media). ” “Will people share and spread this information in social media? He founded the Content Marketing Institute. Will they talk to their colleagues about it?

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How to Harness the Power of Social Media

Writing on the Web

Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab. Video Content. Videos are proving to be a key element for social media success.