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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Last week I asked the question: will content marketing kill trade publications ?

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Where can you find such information to share? You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always taken—nice to get validation). Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Search is the most important source of information during the research phase, while discussion groups and blogs are the most heavily used tools for narrowing a vendor list and conducting a final evaluation. Following up on its first study on the value of Web 2.0

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

SEO Tool Review: SEMRush

WebMarketCentral

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Social Media: This is a treasure trove of information for any Big Brother-ish entity. It isn't just overweening or Orwellian government agencies that may take advantage of the increasing amount of voluntary online exposure of personal information of course. Is Big Brother watching you?

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Here's an actual example from someone who sucks at Twitter, with only identifying information obscured: Note the complete lack of a web link or bio and the use of the default Twitter background and avatar.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

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Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

And, tired of filling out the same information over and over for each new social networking or profile site? Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Buyers no longer rely on sales people for basic information or exploratory "consultation." They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). How can you use this information? What common mistakes made by AdWords marketers should you avoid in order to optimize your results?

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A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Lightning-bolt launches simply no longer work as well as they did in the days of information scarcity. Information overload makes it more likely that even big announcements will be missed.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J.

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Without revealing any confidential information, both companies develop business software, target department heads and directors in midsize to large organizations with their messages, and run their AdWords search ads only in North America.

How to Create a Cool Social Media Email Signature

WebMarketCentral

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously.

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

Social media buttons are common, but the author provides an easy coding technique to automatically collect the dynamic information for the bookmark service, so that when the button is clicked, the attributes in the tag will automatically populate the title and URL boxes.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What information should you include in a killer SEO proposal—and what language should you avoid? They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing.

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Does More Twitter Followers Equal More Traffic?

WebMarketCentral

I don't tweet false or spammy information, I don't want to read it, and I don't want to be associated with those who produce it.

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. A new B2B marketing community site , B2B Marketing Zone officially launched today.

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. How can you make more efficient use of social media?

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady.

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

Greater availability of information requires greater transparency, but also leads to richer conversations. and private conversations, which could be informal. The emergence of social media has dramatically changed the role of public relations.

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

The tone is a bit spammy at times, but the information is valuable. How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget?

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro. Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E.

Best of 2008: SEM Landing Pages

WebMarketCentral

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads.

The 4 C's of Social Media

WebMarketCentral

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.