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Five Reasons to Include Video in Your Marketing Strategy [Infographic]

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Video promotes engagement by communicating a great deal of information about a product and brand in a short span of time. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations.

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The 29 Best Social Media Monitoring Tools

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The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

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The 21 Best Content Curation Tools

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Sample review: “CurationSoft enables you to curate information and discover things based on keywords from Google, Google blogs, YouTube, Twitter, Flickr and any RSS feed.” — Maximize Social Business (Drive).

49 Noteworthy Social Networking Stats and Facts

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Digital Information World ). Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate.

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The 26 Best All-in-One SEO Tool Suites

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finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. SEO has a lot of moving parts.

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How to Create the Three Parts for Any Sales Funnel

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It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless. Guest post by Katrina Manning.

22 Tantalizing Content Marketing Stats and Facts

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In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 34% watch product and informational videos. 34% want to watch product or informational videos.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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You provide background information to give the reader context. This clearly explains to them how you plan to use their information. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase.

Your Employees May Be Your Best Untapped Brand Advocates

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Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

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7 Common Myths About Big Data

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Big data enables your firm to be better informed and to make better decisions as a result—meaning it has strategic, not merely technological value. Ramirez, as quoted by Data Informed : “The biggest misconception about big data is that it is a technology issue.

The Eight Best Social CRM Tools

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Sample review: “CrystalKnows.com is a web tool and GMail plug-in that analyzes public information (LinkedIn, media quotes, blogs, etc.)

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The 17 Best Keyword Research Tools for SEO and SEM

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A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Also find contact information for domains, successful AdWords ad texts, and negative keywords.

How the Internet of Things Will Disrupt Digital Marketing

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After all, marketers are no strangers to gathering as much information about their customers as possible in order to analyze, predict, and respond to their changing needs. Guest post by Beth Kotz.

The 24 Best Visual Content Creation Tools

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How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets.

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Nine Winning Digital Marketing Strategies From The B2B World

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Quoting Mark DiCristina, Senior Director of Brand Marketing at MailChimp, “We used mispronunciation as a creative device to inspire all kinds of different executions, knowing that people would be curious about what they were seeing and search for more information. Guest post by Cheryl Joy.

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Five Content Marketing Tips for B2B Success

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The next key is to strike a balance between providing useful, informative content and promoting a brand and its products. Guest post by Mark Pinnes.

5 Essential Elements to Include in Every Sales Pitch

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Rather than a desperate bombardment of information (some of which will hopefully stick), a sales presentation should be a sales conversation, says Jacquelyn Smith of Forbes. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Ask your prospective SEO consultant or agency to provide you with a generic sample report so you see what type of information is included and how it is presented. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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85% of B2B buyers believe companies should present information via social networks. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

18 of the Best Content Marketing Strategy Guides of 2013

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Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011.

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How To Turn Video Marketing Into a Successful SEO Strategy

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This video content needs to be informative and benefit people seeking this information on Google or on their website.If Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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34 Compelling Content Marketing Stats and Facts

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Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video.

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13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media.

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Five Tips to Help You Write Outstanding Content For Your Blog

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This shows visitors your blog is a reputable source of information, which can keep them coming back. Content is king, and blogs often make the best castles.

20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

6 Tips for Encouraging Your Team to Blog

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Be sure to keep contributors informed about traffic to their older blog posts as well as their more recent work, as a well-crafted blog post can continue to draw readers for two years or longer. Guest post by Jill Phillips.

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Seven Ways to Humanize B2B Marketing

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Use whatever information you have at your disposal to make your emails and other communications as individualized as possible.

35 Stupendous Social Networking Facts and Stats

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Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats. Twitter is where millennials turn for business and financial information as well as sports.

14 Dazzling Digital Marketing Stats and Facts

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Information Management ). Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Insufficient or hard-to-find information. B2B websites need to provide different types of information based on buyer personas, specific concerns or topics of interest, and different formats (text, images, video). Limited contact information.

83 Exceptional Social Media and Marketing Statistics for 2014

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54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. ( “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

14 Brilliant B2B Marketing Strategy Guides

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In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives.

23 Outstanding Social PR Guides

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As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Uses information from public sources to reveal the websites that likely belong to the same owner. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,

How to Use Social Media for Event Marketing [Infographic]

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A Facebook event listing can serve as an information hub for attendees. Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting.

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Marketing Technology Needs to be Facebook-ized

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In presentations ostensibly targeted at business users, the content often seemed more focused on the underlying functions of data management than on actual applications of analyzing information.

The 24 Best Online Writing Tools and Apps

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Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner.

Three Ways Data Can Improve Your ABM Strategy

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Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). Visit zoominfo.com for more information. Guest post by Krysta Williams.