Diving into Digital Transformation
Kaon
JUNE 26, 2019
Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars.
Kaon
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Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive
Kaon
MARCH 13, 2018
So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions? For more information about Kaon, visit www.kaon.com.
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Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications
Kaon
JUNE 18, 2018
The application effectively communicates relevant information to a wide variety of decision-makers and influencers involved in solving critical smart building challenges. This application is used by Siemens customers and partners on Android tablets, iOS iPads, laptops, and large touch screens.
How To: Build loyalty through customer engagement
Kaon
MARCH 24, 2016
Engagement is all about a bidirectional interaction, wherein the customer is not a passive recipient of information, but rather plays an active role by asking questions, driving the direction of the discussion, and deciding when and where to dive into details. This emotion builds a visceral connection to the experience.
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Kaon Interactive Wins Three Awards at DxMA Global Marketing Summit!
Kaon
MAY 8, 2017
While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. For more information, visit [link]. We learned why these stories are so effective and how to construct them in a way that creates valuable marketing messages.
Stop presenting- Start engaging!
Kaon
JANUARY 8, 2016
.” The two primary considerations that should be the focus of sales and marketing teams for companies that have complex solutions are: What are the most important differentiated value propositions that our prospects need to understand so that they will be better informed and will make the best buying decisions?
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Hubspot Inbound Conference Recap 2 of 9
Kaon
SEPTEMBER 16, 2015
Formal to Informal. More in depth information about her presentation can be found here from the event. Change the stimulus to draw attention but keep 10% constant: Text to Graphics. Static to Dynamic. Monologue to Dialogue. Facts to Stories. Complexity to Simplicity. What is your 10% message and are you in control of that?
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Your Quarterly Marketing Toolbox is Here
Kaon
JULY 5, 2017
Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive. Google, Kaon Interactive & Lenovo Drive AR/VR Platform Adoption in MarTech Series. GE Healthcare & Becton Dickinson Win Dx Creative Award. 2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly.
Kaon’s Augmented VR Solution Partnership with ASUS Featured in IOT Evolution World
Kaon
OCTOBER 18, 2017
This kind of capability could be transformative for B2B companies, improving sales, decreasing costs and informing better purchasing decisions.”. “Mixed reality offers an incredible potential to improve the way businesses operate. Kaon AR works on all Tango-enabled devices.
iOS 9 is coming in September…Will your sales and marketing apps survive?
Kaon
AUGUST 24, 2015
Visit our website for more information about the Kaon ADN. Filed under: News Tagged: apps , B2B marketing , Interactive applications , iOS9 , Kaon ADN , Kaon Interactive , marketing , sales.
Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice
Kaon
FEBRUARY 7, 2017
Other applications show images of consumer products based on a specific GPS location, or present data that represents some meaningful information based on what the person is seeing through the camera view. Please contact us here or at www.kaon.com for more information regarding AR and VR opportunities.
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100 What customers want from their mobile marketing experience
Kaon
DECEMBER 5, 2016
Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Check out Kaon Interactive for more information. . Original article published on Mobile Marketer.
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How Marketing Technology Can Help Bridge the Sales/Marketing Divide
Kaon
JULY 31, 2015
The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.
Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster
Kaon
AUGUST 1, 2018
For more information, or to contact us about adding interactive content into your marketing mix, visit www.kaon.com. Currently available on devices running iOS, Android, MacOS, and Windows, Kaon Interactive’s solutions are used by sales teams and marketers in nearly 40 countries. Advertisements.
How to Solve the Top 5 Challenges of B2B Sales with Marketing
Kaon
JULY 23, 2018
If salespeople can’t distill complex, competitive product and solution information into concise and articulate value propositions, they will not be effective. How will it help prospects do their jobs better?
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Interactive 3D Product Applications Supercharge CiscoLive! 2015
Kaon
JUNE 12, 2015
Follow us on twitter @marketing3D for more updates and information! Check out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. 2015 , Kaon Interactive , Kaon v-Rack , mobile devices.
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All Purchase Decisions Are Made By People
Kaon
JULY 29, 2016
While some might see these prevailing sentiments in a negative light, says the report, these forces can inform impactful strategies for successful acquisition and retention this year and beyond. For additional information from Kaon Interactive, please visit here. Originally posted on MediaPost.
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100 Kaon Exhibits at the 68th AACC Annual Scientific Meeting & Clinical Lab Expo
Kaon
AUGUST 4, 2016
Visit us at www.kaon.com for more information. The images below show Kaon’s customers utilizing their applications at the event on touch screens and mobile devices. Click to view slideshow. Interested in learning more?
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Kaon
AUGUST 16, 2017
This kind of capability could be transformative for B2B companies, improving sales, decreasing costs and informing better purchasing decisions.”. “Mixed reality offers an incredible potential to improve the way businesses operate.
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Tech Insights from our CTO: Was Magic Leap’s AR Headset A Big Enough Leap?
Kaon
AUGUST 22, 2018
The other concern we have is that Magic Leap glasses are fundamentally a personal device.
B2B Marketing: Virtual display saves money and increases engagement for complex solution
Kaon
OCTOBER 21, 2015
On our virtual experience, we actually have the information of how to take out the power supply and put it back and we can embed this information into the product,” he said. Adaptability : The virtual experience allows Seagate to customize information to each audience. You can spin things around. You can zoom in.”
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3 Essential Ingredients For Your Engaging Sales Presentation
Kaon
DECEMBER 15, 2015
Interactive content is anything that requires a participant’s active engagement: in return for that engagement, participants receive real-time relevant information/results that pertain to their specific interests and business objectives.
3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
Kaon
JANUARY 9, 2017
dynamic interactive experience, you should be able to create very targeted information exchanges that drive repeat visits and long term engagement. If you can achieve all of the above when developing your app; 1.) evolving content 2.) accessible everywhere and 3.)
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Augmented Reality: What Is It and Why Do B2B Marketers Need It?
Kaon
FEBRUARY 15, 2017
As customers interact with the AR application, they absorb more information because they are so emotionally connected to the experience itself. This allows for an enhanced emotional connection during the customer engagement which creates concrete memories and lasting impressions.
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Data Analytics Is Critical For Success
Kaon
OCTOBER 6, 2015
This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.
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100 “Digital” is an entirely new Marketing Business Model
Kaon
NOVEMBER 23, 2015
Visit Kaon.com for more information about going digital. We need to change our deliverables, our organizations, and our objectives from a concentration on discrete, individual events to a broad continuum of customer experiences.
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Why Augmented Reality and Virtual Reality Will be Important for Your Business
Kaon
OCTOBER 4, 2017
AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. This is also the case with augmented reality (AR) and virtual reality (VR), two distinct but related technologies that have become popular in the business and consumer press.
Generating the Spark for Memorable Virtual Experiences
Kaon
MAY 14, 2020
For more information on how Kaon Interactive can help you generate the spark for memorable customer engagements — virtually and in person — contact us. I will also be participating in a Fireside Chat with Naomi Clare of Storycraft Lab about the future of events and technology on Thursday, May 21, at 2:30 p.m. Eastern Time.
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Face-to-Face Selling Is Still Effective
Kaon
NOVEMBER 3, 2015
When buyers are making decisions, they need human interaction to get all of their final questions answered, and to ensure that they have understood all of the product/solution information correctly. Buyers want to establish a relationship with the company, and even the people in the company.
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Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate
Kaon
JULY 25, 2019
There’s a clear ROI benefit, and Thermo Fisher Scientific will continue expanding the virtual product catalog to soon include more information and functions — including augmented reality, which will allow the customer to virtually place the 3D product model of the Attune Nxt Flow Cytometer into their laboratories.
Hubspot Inbound Conference Recap 4 of 9
Kaon
SEPTEMBER 18, 2015
Only 20% of people who have opted in to emails actually open them because they find the information not relevant or interesting to them. For every 100 people that show up on a website only 5 convert, or make them self known. The solution: Create lasting experiences. .
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Hubspot Inbound Conference Recap 9 of 9
Kaon
SEPTEMBER 25, 2015
I learned a great deal of information and hope you did too from reading my posts! Three long days of sessions and presentations bundled up in short descriptions. Overall, my experience at INBOUND 2015 was awesome and inspirational.
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Hubspot Inbound Conference Recap 1 of 9
Kaon
SEPTEMBER 15, 2015
Find out what’s going on with your customers, leads, or prospects, discover what pains they may have, what frustrates them, or what they are having trouble with, and use this information they’ve shared to help you solve their problems. ”-Sonia Simone.
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Cisco Shows Why Augmented Reality Isn’t Just for Games
Kaon
JULY 19, 2017
First, let’s quickly summarize what AR is: AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. With the announcement of Apple’s ARKit at the 2017 Apple WWDC in June, it is safe to say that AR is here to stay.
EXHIBITORLIVE! 2017 is Over, Now What?
Kaon
MARCH 28, 2017
The velocity of technology disruption within the events space is hitting an all time high, and Trade Show Managers are required to start thinking more strategically about technologies that will keep customers connected, engaged, and informed, not only in the trade show space, but more importantly BEYOND.
Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours
Kaon
JULY 20, 2015
About 80-percent them are already doing preliminary buying research on their own, using the web to gather information about potential solution providers. Then we assimilate all the marketing and sales information the client has relative to the technical features – but more importantly how those features benefit their customers.
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100 Marketing Moves to Center Stage
Kaon
JULY 27, 2015
Marketing is the facilitator and curator of the information needs of the sales team, from competitive positioning to virtual product demonstrations to key industry knowledge.
Hubspot Inbound Conference Recap 7 of 9
Kaon
SEPTEMBER 23, 2015
Don’t tell them information they already know, feed them new insights and pain point s. Customers are key in your BOFU (bottom of the funnel) for referrals, references, case studies, product reviews, and social media responses. Your customers are your biggest advocates.
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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
Kaon
JULY 6, 2016
While some might see these prevailing sentiments in a negative light, marketers must understand how these forces can inform impactful strategies for successful acquisition and retention this year and beyond. Here are a few ways that marketers can leverage this knowledge and deliver superior results: 1.
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New rules of customer engagement for Millennials
Kaon
JUNE 16, 2015
There’s a false perception that the millennial generation has the attention span of a gnat; it is that they have been trained to digest a high frequency of information. Shorter attention spans are having a profound impact on marketers because they have to work harder to win and sustain attention. Social Media Channels are Essential.
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The Three Most Important B2B Marketing Questions for 2016
Kaon
FEBRUARY 11, 2016
If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later.
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100 MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Kaon
AUGUST 2, 2017
When it makes sense to overlay marketing information on a real-world scene (say, for example, showing a unique internal product feature that can’t be seen from the outside), then there is a memorable and meaningful association of the technology to the marketing message.
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100 Weathering Market(ing) Uncertainty
Kaon
MARCH 25, 2020
This revolution in communications is much more significant than the medium in which information is stored and transmitted, but rather it is critical to transform the process of how prospects and customers receive, internalize, and understand information.
Five Tips To Make Your Content Stand Out From The Crowd
Kaon
JULY 14, 2015
Using content marketing to deliver a compelling story allows marketers to build an emotional connection with the audience, bringing to life the information and making it relevant, interesting, and useful. When multiple senses are employed in processing information, the level of retention increases. Make content personal.
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Let's personalize your content