Earnest about B2B

Trending Sources

Is there a place for chatbots in B2B?

Earnest about B2B

Providing faster, more efficient access to information. HubSpot has connected a variety of marketing systems (like HubSpot, Google Analytics and others) to provide quick, easy access to information and services.

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5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

We need information to survive. I recently attended a day all about Information Architecture (IA) put on by Akendi. IA is the structural design of shared information environments. In order to start with an IA, it’s important to understand how people search for information.

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No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

Prior to launching their big idea campaign ‘The Small and the Brave’ , they set up Hiscox Informed – a content hub aimed at providing expert advice to small businesses. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’.

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

TED – always a good source of high quality information. How can we keep the content monster fed and happy?

Testing Event Technologies at EventLab

Earnest about B2B

With that in mind it’s important for all event organisers to think about new ways to inform, educate and entertain. As well as networking at events, attendees are there to learn and find new information that they take back to their business.

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Five tactics to convert page visitors into leads

Earnest about B2B

When faced with gated content] 41% will simply leave the website and refuse to give up the information required.”. 40% of visitors will fill out only the required fields necessary to access the content, while 13% will provide false information on themselves to access it.

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Event Wallet: Making an impact at Event Tech Live

Earnest about B2B

An informative talk. If you would like to know any more information about Event Wallet please call James on 07786223669 or email james.wood@event-wallet.com. If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot.

The best presentation slide in history* (tribute)

Earnest about B2B

They’re generally great at presenting data and numerical information in a visual way. A picture can paint a thousand words. Ok great. But what if all you’ve got is numbers? Data is increasingly becoming marketing’s weapon of choice.

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This is the week that was: Behaviours they are a changin’

Earnest about B2B

63% the prior year) for information. Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January. It absolutely flew by and here we are in February. Still, at least it’s almost pancake day (17 th ).

Innovation from the inside: Building Event Wallet

Earnest about B2B

‘I’ve got an idea for an app.’ How many times a day do you hear that? Well just over a year ago, I said the very same thing and as part of Earnest Labs, the innovation arm of award winning B2B marketing agency Earnest , decided to make it a reality.Here’s how it happened.

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5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

If you’re going to offer users self-service information, you need to get with the programme. Zendesk’s research shows that as consumer get more tech savvy, 67% of survey respondents said they’d prefer to self serve information than have to speak to a company representative.

7 key takeaways from The State of Inbound 2016

Earnest about B2B

When it comes to purchasing decisions, word-of-mouth referrals and customer references are the most important sources of information for buyers.

The not-so-secret formula to B2B website UX

Earnest about B2B

What’s the magic formula to best practice information architecture for a B2B, SaaS, or Services website homepage? Long gone are the days when companies could get away with listing company or product information – using their sites as a company brochure.

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Putting the tea in team: brewing a successful marketing team

Earnest about B2B

With a steaming cup of beige gold, you can get off your feet, read an informative-but-amusing blog like this, and enjoy your perfectly-made tea in your wonderfully-run team. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea.

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The Earnest Charity Tech Pub Quiz

Earnest about B2B

Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. A meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya.

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You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

Perhaps describing (in painstaking detail) the secret lives of your fourteen cats is too much information? Back on the market or going to market? Hot tips from Earnest!

Marketing Personalisation with the Father of the Bride

Earnest about B2B

Data needs to be collected transparently and with consent, it can be annoying or worse still, creepy, to be served ads or sent emails and not be sure how they company got hold of your personal information.

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Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

It’s a technique that’s commonly used on landing pages, microsites and websites driven by marketing automation platforms and invites your contact to complete a few pieces of information in exchange for something of interest – usually a piece of content.

Raising brand awareness and driving leads with HR & Recruitment Execs

Earnest about B2B

So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. Build trust and credibility by providing free information and resources that delivers without the aggressive sell to a customer.

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Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Remember, your ultimate goal for content is to become a hub of information for your target audience, make your target audience want to return to your social channels and return with the purpose of sharing your content too. Taking the smoke and mirrors out of becoming a social media pro.

The smarter way to collect content

Earnest about B2B

The information of those who have collected the content on the day can then be passed to your lead hungry sales team. Sharing content at events was stuck in the past. Not anymore.

Employee engagement using iBeacons: The Misys case study

Earnest about B2B

Our task was to create an army of brand ambassadors across the company - informed, educated and inspired as part of a programme to launch the new Misys brand. Who said innovation was the sole domain of B2C marketers?

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

With worldwide reach, real-time information sharing and unconstrained time slots, primetime is all the time online and the opportunities are limitless. By providing both an informative and entertaining browsing experience, YouTube’s magnetic pull on the average consumer is only intensifying.

This is the year that was: B2B Marketing 2013 Crunched

Earnest about B2B

Rather than simply a retrospective, we hope what lies within can help to inform and justify your plans for the coming year. All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers.

This is the week that was: Apps, hacks and content marketing advice

Earnest about B2B

Meaning you don’t have to skim through reams of emails and can follow the information in a chronological manner we’re all accustomed to. So, you need to get your Information Architecture right. (

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Working out how to keep working out: behavioural science tips to keep you going to the gym

Earnest about B2B

However… you also know that going to the gym is actually s**t, and you’re not that out of shape, and you don’t have the time , and you’re saving up for a holiday to Monte Negro (you’ve been reliably informed by the hot intern that it’s the ‘next Croatia’… after Serbia). “I don’t like going to the gym” Adele. It’s fat January.

Parlez-vous B2B? The dangers of using jargon in your marketing

Earnest about B2B

One user was “offended by irrelevant information” and “the usual marketing junk and jargon” they saw on a site. Like most users, they expected to find relevant organisation information right away. They were always wary (and sometimes cynical) about marketing information”.

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Augmented Reality – overlay of objects and information over users vision in the real world versus Virtual Reality – fully immersive experiences. > Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event.

Email Marketing for different buyer personas

Earnest about B2B

Many marketers will be familiar with these terms (or something similar) but they basically refer to the way people like to address, absorb and action information and, fortunately, almost everyone in the world will fall into one category more than any of the others.

Vital Statistics for B2B Marketers Two. Inbound vs. Outbound

Earnest about B2B

And B2B buyers are hungrier for information. 78% are looking for information around their business challenge. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. As always use and abuse at your leisure and feel free to share your own Vital Statistics using #b2bvitalstats.

iBeacon: The Future of Content Marketing?

Earnest about B2B

Post-event, event organisers could analyse delegate flows around the event, sharing the information with future exhibitors and allowing premium pricing of exhibition spaces with high footfall. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss.

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A word in your right ear: Using neuroscience to build a more persuasive case

Earnest about B2B

Research by Tommasi & Marzoli shows we have a preference for processing spoken information via our right ear – so much so requests made to that ear are more likely to be successful. What marketers can learn from behavioural psychology to really get stakeholder buy in. There’s an irony in the fact that Marketing just aren’t that good at marketing themselves.

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8 tips to increase event engagement (as exemplified by elves)

Earnest about B2B

The elf event team don’t reveal this year’s party venue, but instead inform guests to assemble at marked ‘meeting points’ where they will be informed how to get to the top secret location.

Why Adblocking is good news for marketers.

Earnest about B2B

It means marketers finally have to make a real attempt to be informative, engaging, compelling and entertaining online – not just shove a message in someone’s face until they can finally get their mouse to click the miniscule cross.

Vital statistics for every B2B marketer

Earnest about B2B

85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. The Internet is the C-Suites top information resource (74% of C-Level executives say it’s very valuable). 53% of C-level executives said they prefer to locate information themselves. The C-suite first turns to mainstream search engines (63%) to locate information.

Event Marketing: Time to bridge the content chasm?

Earnest about B2B

With 1 in 3 business buyers attending live events , exhibitions and tradeshows are now the single most influential source of information on the path to purchase for a b2b buyer. Surely there is a better way to share your marketing materials at events and exhibitions?

Peak performance and happy endings in B2B marketing

Earnest about B2B

Do you want your lasting impression to be some poorly informed sales executive rocking up to the meeting you’ve secured with that hot prospect? Think about how much damage you’re doing by getting people to come and download your all-singing, all-dancing informative guide, only for them to find it’s the same recycled corporate claptrap they’ve heard time and time again. The smart chaps at Decode last week issued their quarterly science update entitled ‘The peak-end effect’.

This is the week that was in B2B: It’s back in business

Earnest about B2B

Sound insight we think to inform any content marketing strategy. Interesting fact: 21% of information hungry buyers download presentation decks from Slideshare, only half that number watch a video. Summer is well underway. The British weather has returned to business-as-usual.

This is the week that was: The science of Christmas charm

Earnest about B2B

Jeremy found that there was a lot that can be found from the John Lewis audience data – and how that would have informed the strategy. The one and only b2b round up.

The epic rise of online video in B2B

Earnest about B2B

The seismic shift of how information is being consumed and shared online is clear to see. From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute.

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