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Stop over-complicating your customer information

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The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer information

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

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The people who said “yes” to a call was just looking for free information, to network, and maybe refer the company. This shotgun thinking assumes that getting the sales information “out there” may eventually lead to a sale. All sales leads are not equal.

The state of B2B marketing in Asia—moving toward digital

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These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How storytelling can shape the corporate brand and culture

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Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. They discovered that the brain does not process information in “files” (e.g.,

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

New Year’s resolutions for digital marketers

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But they use data to inform and improve what their instincts suggest. Your customers now carry more computing power and access to information in their pocket than we’d even imagined possible just a few years ago.

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6 assumptions push marketing gets wrong

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Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO.

Modeling B2B video content on micro-learning

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The idea is that you can reduce cognitive overload and increase retention by chunking information. Designed for exact moment-of-need—the right information at right time. The goal is to persuade the viewer to seek more information.

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How to simultaneously attract new prospects and retain loyal customers

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Interview them informally by asking good questions at the right time. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

Better built than bought – how to build your email marketing list

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Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material.

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What is business video content marketing and how to get started

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Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.

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7 key roles in digital marketing

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This is sometimes called information architecture (IA) or client experience (CX). I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event.

How to reach your customers at work or at home

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StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Have you ever wished you knew more about the consumer side of your business customers?

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

5 tips to help you make business decisions that get results

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Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts.

Content marketing data: It’s not geeky and it’s not boring

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But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. Data gets a bad rap.

Why account-based marketing is a game changer for Japan

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I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”.

Now is the time to fix your LinkedIn profile—here’s why

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Buyers feel more confident they can identify true experts and get trustworthy information, especially on LinkedIn. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position.

Meet the king, the queen, and the crown jewels: content, customer experience, and data

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Data offers you insights into precisely what Andrea needs, as well as providing you information about how well your content answers her questions and provides a great experience throughout her journey. Want more revenue and profit for your business? Of course you do; who doesn’t?

Increasing customer engagement with videos just got easier

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A similar approach to increasing engagement is to make the key information in your videos easier to find. Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved.

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11 inspiring case studies of digital transformation

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This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Five levers of relevance for digital authors

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In the case of information, the work involved requires cognitive effort. Once you have their time and attention, a good rule of reducing cognitive effort is to make your audience comfortable with the amount of information you are presenting.

All social media sites should offer profit sharing and ad revenue

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Doing so would differentiate the company so to do in a world where the only real incentive is attention, inclusion, play, and information.

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Interesting content marketing trends to watch for in 2017

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Don’t let your business get left behind, stay abreast to what trends are relevant and how your business can best leverage that information. Strategic content marketing is an integral part of successful businesses, both local and globally.

All your best content may now be considered fake news

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Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. It’s time for you to really invest in your own personal or professional social platforms.

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Five habits of highly-effective entrepreneurs

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It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth.

Search: The art and science of identifying your target audience

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Think about it: how often do you search using something like “I am a CMO with fourteen years of experience looking for information related to digital marketing”?

IT buyers are calling for a change in how you market & sell to them on LinkedIn

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Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option.

10 Marketing trends to watch for 2017

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Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined.

Is there such a thing as “too much data”?

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Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis.

The more the messier for content marketing SEO success

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The genius of letting a few days go by before the first deep editing is that all the mistakes, all the informality, and the colloquialisms of we the rabble, pre-spit-polishing and detailing.

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5 ways to use graphics to illustrate a complex idea

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Long paragraphs of text can lose people, and readers can start skimming and miss important information. They’re able to cover all of the information they need to during the class, and the slides help students remember.

50 Facts about online consumer behavior not to ignore

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96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE

Make chatbot-ready videos for account-based marketing

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Viewers looking for specific information can be directed to the appropriate chapter. They also make it easy for you to offer video viewers the opportunity to branch to specific information—just like a chatbot.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

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Notice that this is the same old information, just written by another author. Click here for a sneak peek inside the information I’ll be sharing – and click here to sign up for my webinar.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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The informational microsite. Waiting for class.

14 key facts on website speed and 4 top tips when it ‘s slow

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Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline , which is inserted in the HTML document itself. Website speed has long been recognized as a important factor that impacts search engine rankings.

Socialize your videos for business development

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Buyers crave the information and new ideas that your subject matter experts can share. If it’s a video for business development, its only goal should be to get the viewer to seek more information.