Biznology

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer information

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

The people who said “yes” to a call was just looking for free information, to network, and maybe refer the company. This shotgun thinking assumes that getting the sales information “out there” may eventually lead to a sale. All sales leads are not equal.

The state of B2B marketing in Asia—moving toward digital

Biznology

These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How storytelling can shape the corporate brand and culture

Biznology

Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. They discovered that the brain does not process information in “files” (e.g.,

Modeling B2B video content on micro-learning

Biznology

The idea is that you can reduce cognitive overload and increase retention by chunking information. Designed for exact moment-of-need—the right information at right time. The goal is to persuade the viewer to seek more information.

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On the limited value of branded content

Biznology

They don’t always search for information, but enough do to make search the best way to understand their intentions at each stage in their journeys. Brands that lead with unbranded information build content marketing experiences that work.

Ten tips for customer reactivation

Biznology

Use data appending to gather more information about the customer. Prepopulate the webform with the customer’s information. Are you looking for the best ways to reactivate dormant customers and reduce churn?

How to simultaneously attract new prospects and retain loyal customers

Biznology

Interview them informally by asking good questions at the right time. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.

6 assumptions push marketing gets wrong

Biznology

Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO.

Better built than bought – how to build your email marketing list

Biznology

Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material.

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7 key roles in digital marketing

Biznology

This is sometimes called information architecture (IA) or client experience (CX). I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event.

How to reach your customers at work or at home

Biznology

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Have you ever wished you knew more about the consumer side of your business customers?

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Five habits of highly-effective entrepreneurs

Biznology

It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth.

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Its members take part in the community to exchange information, to obtain answers to personal questions or problems, to improve their understanding of a subject, to share common passions or to play.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Buyers feel more confident they can identify true experts and get trustworthy information, especially on LinkedIn. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position.

Why account-based marketing is a game changer for Japan

Biznology

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”.

Content marketing data: It’s not geeky and it’s not boring

Biznology

But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. Data gets a bad rap.

5 tips to help you make business decisions that get results

Biznology

Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts.

Increasing customer engagement with videos just got easier

Biznology

A similar approach to increasing engagement is to make the key information in your videos easier to find. Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved.

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11 inspiring case studies of digital transformation

Biznology

This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. Once you have their time and attention, a good rule of reducing cognitive effort is to make your audience comfortable with the amount of information you are presenting.

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.

Meet the king, the queen, and the crown jewels: content, customer experience, and data

Biznology

Data offers you insights into precisely what Andrea needs, as well as providing you information about how well your content answers her questions and provides a great experience throughout her journey. Want more revenue and profit for your business? Of course you do; who doesn’t?

All your best content may now be considered fake news

Biznology

Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. It’s time for you to really invest in your own personal or professional social platforms.

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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

Search: The art and science of identifying your target audience

Biznology

Think about it: how often do you search using something like “I am a CMO with fourteen years of experience looking for information related to digital marketing”?

Interesting content marketing trends to watch for in 2017

Biznology

Don’t let your business get left behind, stay abreast to what trends are relevant and how your business can best leverage that information. Strategic content marketing is an integral part of successful businesses, both local and globally.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option.

50 Facts about online consumer behavior not to ignore

Biznology

96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE

Is there such a thing as “too much data”?

Biznology

Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis.

The more the messier for content marketing SEO success

Biznology

The genius of letting a few days go by before the first deep editing is that all the mistakes, all the informality, and the colloquialisms of we the rabble, pre-spit-polishing and detailing.

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Why walking meetings can be wonderful at work

Biznology

Next thing you know, you might be the big Silicon Valley mogul that serves as another example when researching information about walking meetings. This is a news flash: walking isn’t just good for your health; it can be good for your job too.

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10 Marketing trends to watch for 2017

Biznology

Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined.

All social media sites should offer profit sharing and ad revenue

Biznology

Doing so would differentiate the company so to do in a world where the only real incentive is attention, inclusion, play, and information.

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Video for account-based marketing

Biznology

Almost certainly, there’s no video that presents the information this customer wants in the order he or she would like to get it. Given a wealth of customer information (and a bigger budget) you could build a landing page tailored to this customer persona and equip it with a chatbot.

Tips for pulling off a successful business event

Biznology

Read on to learn how to prevent a disaster during your next event with tips and information about what to do and what not to do when selecting the venue for your next business event.

RFP 50

How to use Instagram marketing to get new leads for your business

Biznology

These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. Your comments should be informative and raise awareness about your brand’s latest offerings or upcoming events.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

Notice that this is the same old information, just written by another author. Click here for a sneak peek inside the information I’ll be sharing – and click here to sign up for my webinar.