B2B Memes

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). Adam Tinworth.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.”

Trending Sources

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. Just because we have different ways to share information doesn’t mean we throw our journalism ethics out the window.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

What once made trades so distinctively different from the consumer side was, as Jim Edwards writes of Adweek , obscurity and scarcity: “It churns out enough detailed information about the ad biz to require ad execs to buy subscriptions to it and to require marketing services companies to buy advertising in order to reach those executives.” What gave a trade magazine value, he says, was “the fact that this information is badly chronicled elsewhere.”.

Three Tips for Simple but Effective Infographics

B2B Memes

The articles and resources Alcorn cites are enormously informative, but almost too much so. Even if it does’t result in a graphic, the exercise of visualizing your information will benefit you. Angela Alcorn's Advice on Infographics.

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. They are not going away.

Trade 28

Bloggers: Feel Free to Repeat Yourself

B2B Memes

One of the findings of Edelman’s 2011 “ Trust Barometer ” is, as Krishna De puts it , that “the more we hear something, the more likely we are to believe it—59% of respondents will believe the information they receive if they hear it 3 – 5 times.”. Big ideas justify repetition.

Rethinking the Article as the Basic Unit of Journalism

B2B Memes

But it does suggest that other forms of expression or units of information are gaining power and prominence in journalism. A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. The first of these, chronologically, is a liveblogged review by Adam Tinworth of a News:Rewired conference session on liveblogging.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the past, if we weren’t directly involved in major events, it sometimes took us a while to find out about them.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial.

New-Media Survival at SIPA 2012

B2B Memes

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution.

Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

By turning the process itself into the product, formerly behind-the-scenes editorial judgments can be discussed and validated, news and other information can be shared more rapidly, and inevitable errors can be more quickly identified and corrected. Rather than imposing a neat narrative structure on events, real-time journalism acknowledges that the information is as yet fragmentary and its meaning still unresolved.

How Can I Make You Pay for This Post?

B2B Memes

Related posts: Information Also Wants to Be Expensive. In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.” The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”.

Doubling Down on Print, for Better or Worse

B2B Memes

They just want to tell a story, or convey information, or to create works of art out of their words. A nice specimen. Photo by Robert Burdock/Flickr.

Journalism, Aggregation, and Doing Things with Words

B2B Memes

And for the benefit of any accidental readers, aggregation , per the Nieman Journalism Lab , is “the practice of bringing together pieces of news and information from elsewhere on the web into a single news source.”). That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism.

Will Self-Publishing Save Print?

B2B Memes

They just want to tell a story, or convey information, or to create works of art out of their words.”. As a vehicle for conveying information, the e-book is superb. Last month in this blog, I made a statement that at the time seemed obvious, but now seems rash. Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book.

Three Ways to Make Media More Personal

B2B Memes

Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization.

What B2B Publishers Can Learn About Content from Circa

B2B Memes

In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. In any case, even with the best writers, one publication cannot come close to meeting the information needs of its readers.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Lytro Photography and the Advance of Data Journalism

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One way to achieve it, Walker writes, is to use “hundreds of cameras to capture all the visual information in a scene,” then use a computer to process the results “into a many-layered digital object.” The Lytro camera.

Infographics: Not Dead Yet

B2B Memes

Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis.

Selling and Journalism

B2B Memes

In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.” I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists.

An Infographic on the Right Track: Grad School to Google

B2B Memes

This one instead lets you click through to a new panel of information. Though I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other. But now and then I run across an infographic that is distinctly different, and worth sharing. Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.)

Attribution and Linking Are Essential to Transparency

B2B Memes

New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. Linking lets people see the full context of the information you are citing. MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog.

Commodity Content, Demand Media, and Quality

B2B Memes

It is brilliantly geared towards identifying basic information needs on the Internet and fashioning content that meets those needs efficiently. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”.

Is Advertising in New Media Doomed?

B2B Memes

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad.

Is Advertising in New Media Doomed?

B2B Memes

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad.

Infographics: Not Dead Yet

B2B Memes

Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Want to Twitter Better? Diversify Your Pronouns

B2B Memes

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. One of my favorite Joe Pulizzi sayings is “ it’s not about you.”

Improve Your Blog Posts with Nut Graphs

B2B Memes

It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.” (Yes, you’ve just read my nut graph.).

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game.

Defeating the Blank Page: S. J. Perelman on the Chandler Method

B2B Memes

in fact became so excited that he kept plying me with information for months about the machine that helped him. MUD day 12: On a day when I have little time and less inspiration, I will let the sadly neglected S. Perelman ride to my rescue. In a late-1950s Paris Review interview, he was asked what he did to overcome the blank page and start writing an essay.

Why Aggregation Is Not Distasteful

B2B Memes

Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. What is it about aggregation that riles so many journalists? I understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote.

Your Content May Be a Commodity, But You’re Not

B2B Memes

Any information you have to share has most likely been published elsewhere, and more than once. Of all the reasons not to update your blog, post a Tweet, or take part in an online conversation, the most powerful may be the fear that you have nothing new or unique to offer. In a world where everyone’s a publisher, content is a commodity. But so what? It doesn’t matter if your content is a commodity, as long as you’re not.

Editorial Wall, or Prison Wall?

B2B Memes

But that answer should also be informed by an understanding and appreciation of business, both the editor’s and the advertiser’s. There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does being involved in the business side of a media enterprise mean being involved in sales?

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

You’ve probably heard the horror stories about people leaving compromising or questionable information about themselves on the Web that ends up damaging their job prospects. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance.

Managing Your Career in the Social Media Era: Sources

B2B Memes

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).