B2B Marketing Traction

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

time to read, they are bombarded with information ( thanks, Internet! ) And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project.

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. You did the research. You wrote the plan.

B2B 103

Trending Sources

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts. LinkedIn removed the Top Contributor information at the top of each group.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

SlideShare has exploded because people find it easier to scan through slide decks (Powerpoint presentations) to get the nugget of information they are looking for, without having to read a blog post or whitepaper or sit through a tedious video.

Media 121

8 Elements of the Perfect Blog Post

B2B Marketing Traction

The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. What does a perfect blog post look like?

Plan 105

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you.

Trust 81

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. You send a regular eNewsletter, but are you getting results?

B2B 75

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

The competitive analysis gives you initial information so that you know what competitors to pursue (and then do much more detailed due diligence and analysis required for M&A transactions).

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Don’t include any information about location or access information such as entry and exit doors to your facility.

Video 68

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Research what information your audiences want and need and create and provide content around that. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

At the end of my review, I wanted to view the information about the survey methodology and process. Not every piece of marketing data you find online is valid, and I like to know the source of the information to assess its validity.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

People are inundated with messages, news and information. Add value for your customers by sharing informative content on social media. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

I once heard a clinical psychiatrist named Dr. Mark Goulston suggest that at the start of an engagement you can inform the client that you may have to provide them with bad news or negative feedback. He also suggested that you can ask the client how to best deliver that kind of information.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Social media links allow you and others to share information about your site and its content. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong.

Sites 79

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

For more information on how to use endorsements, please see my previous post How to Use Endorsements and Manage Skills. Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile?

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

I provided some information, but they decided to hire a sales person instead of investing in marketing. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. In our busy information world, people have less time to read or even watch a 3 minute video.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

This will give you important information from which you can develop your content marketing strategy and frequency, so that you can compete effectively and perhaps differentiate from your competitors. Content marketing requires strategy and discipline for successful results.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

” My favorite tools help provide three must-have pieces of information: 1. See my previous blog entry, 1-Page SWOT Analysis with Action Items , for more information about this tool. Tweet.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

What information helps you run your business, your family, your personal life? Deciding what kind of content to include in your B2B eNewsletter isn’t easy.

Work 61

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

When (not if) people follow you, you need to deliver content and information consistently. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ). Learning to use Twitter can be perplexing, because it has it’s own language and coding.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

People want information when they are ready to buy, not when you want to sell. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results.

B2B 59

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

For more information, check out the discussion on the LinkedIn Strategies Group , as well as this Forbes article, Everything You Need to Know About LinkedIn Recommendations. What is the right number of LinkedIn recommendations on your profile? Should you have 5?

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Basically, if the plan is not comprehensive or lacks important information, it won’t be effective. Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution!

Sites 48

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

You can add value by listening to and understanding your customer, providing valuable content and information that they need, removing any friction or irritants in the buying or customer experience, and engaging prospects and customers with compelling and frequent communications.

Plan 68

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Publish information cost-effectively. Is blogging worth it for B2B marketers?

B2B 85

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

The Internet has made information about the competition more accessible for researchers. I gather this information from the websites, their social media platforms, from interviews and customer surveys.

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.”

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

What importance do they place on information found on those social platforms? Use Twitter to link to your press releases, new product information, or events. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program.

Media 72

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Now, there is more information about this approach. Here’s what you need to know to make an informed decision.

Sites 52

So Your Ad Agency Got an Award. Now What?

B2B Marketing Traction

Observe Ockham’s Razor – the idea that, in trying to understand something, getting unnecessary information and details out of the way is the fastest way to the truth or to the best explanation. Effective marketing is not about winning design awards.

Ads 70

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

Analytics help show customer behavior, and combining data from multiple sources can help the CMO unearth information and insights that the customer may not even recognize – they don’t know what they don’t know.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

For more information about how you can get started or improve your existing marketing, contact New Incite founder Jennifer Beever today. Social media is still a relatively new tactic in town for B2B marketers.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.

Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

Please note: I requested more information about the survey results and statistics, including how many CMOs were surveyed, and I will report back and update this post when I receive it. A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns.

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

They provide important information for website visitors, who should be your main audience. Using numbers in headlines increases visits to and time spent on the page (perhaps because people know exactly how much information they will get?).

12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

For example, with eCommerce or information gathering for downloads of content, you may need or want more frequent checks. Is it time to update your website in WordPress? Here are twelve steps and the corresponding skill sets that you need to make your project a success.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

They are inundated with information. For more information on one-sheets and to see some sample one sheets at the end of the post, go to my previous blog entry, 5 Secrets of Creating Successful One Sheets.