New B2B Persona Research From Salesforce and LinkedIn Study
B2B Lead Generation Blog
MAY 30, 2017
I wanted to talk with Mat and bring this vital information to B2B marketers. So these were effectiveness measures, and without really detailed information into our audiences, and exactly their size, their growth, their churn, we really have no way to answer any of those questions, which should be key fundamental questions that we should be able to answer about our job. Which, as a marketer, is not enough information for us to know if they are still in our persona or not.