Anything Goes Marketing

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough.

5 Corporate B2B Blogs That You Should Copy

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Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

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Top Automated Marketing Personalization Tactics

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If you've already collected information from someone, avoid asking for it again at all costs. We use a technique called "Progressive Profiling" where we collect addition information over time and build a more complete picture for the sale team. You can blend other elements such as merge fields, form pre-population, and dynamically displaying the sales rep’s contact information to make the web experience as personalized as possible.

Top 10 Triggered B2B Email Marketing Campaigns

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For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it.

Email Autoresponders 2.0 in B2B Marketing

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Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information.

10 Tips for Using Twitter And Email Marketing for B2B

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Have a look at Karl Roche's excellent post on Twitter for events for more information. I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

How do I Generate More Leads from my Website?

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Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. It means that you should experiment with putting this information into a PDF and placing a form in front of it. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do?

B2B 9

Wake up and Send More Email

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When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices.

Customer Service at its Best: Wind Mobile

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As he stated he read all the complaints but wanted to make an informed decision. For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

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RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won.

Email Marketing Metrics You Should be Tracking

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Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation.

Social Media Success Stories

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Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto.

Email Marketing Gone Wrong - It's not the 1990s Anymore

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That means that every part of the email should have relevant information that I'm interested in. If for some reason you may not have all of the relevant data for improved segmentation, look for ways to collect that information over time. This information should have been near the top.

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Twitter and Customer Service - Potential PR Nightmare

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Can you send me a DM with your contact information? Your company may have just started down the path of using Twitter as another communication channel. (If If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story).

How to Prevent List Attrition yet Drive Event Attendance

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Let's assume that the marketer may not know all of this information just yet. This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups.

The Recession is Here - Time to Become an Eco-Marketer

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The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website. Ask for more information only if it makes sense to the potential lead.

Landing Page Optimization: Mini Case Study

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Don't confuse the web visitor with additional information. It's Canadian Thanksgiving up here today and I'm all about giving back.

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Improved Email Click-Through Tracking Using Query Strings

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You can use this information for future campaigns. If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks?

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The Right Way to Generate More Leads on Your Site

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Always ask yourself if you really need those additional form fields (say for segmenting or personalization) and can you get that information in a future campaign or do you need this information right away. It's been a very busy month with lots of travel thrown in.

Latest Trends in Email Marketing: RSS and Calendar Reminders

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In addition, this information (email clicks) can be tracked. Email is going well beyond the traditional approach where it was used to just push out information.

Lessons Learned in Cost Rica - Being Customer Centric

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Over the next 5 days we were treated to an entertaining and informative tour through the rain forest and beautiful country side of Costa Rica until we reached the beaches on the pacific side for a few extra days. My brain is slowly de-fogging from my trip to Costa Rica.

Tips for Confirmation Pages

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This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!!

Resources on Aligning Marketing and Sales for B2B Companies

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This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales.

5 Ways to Set Expectations in Online Marketing

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Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant.

How to Adjust Your Landing Pages For Search

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If the company is of interest, it should be fairly easy to request for additional information. This main page should focus on outlining the features of this solution in a clear and concise way while providing options to the web visitor to explore additional information on this product.

Combining Direct Mail with Your Online Marketing Efforts

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I'm thinking off the top of my head here but there are many possibilities with the goal of sending the right people, the right information at the right time so that you maximize your marketing dollars and convert more leads into opportunities and eventally sales.

Driving More Web Traffic: The Community Effect

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I hope that you have found this informative and I wish you luck on building your online community. I was at a wedding this past weekend and I was talking to a 10 and 12 year old who were avid "gamers" (video game players).

Tips on Using Twitter to Boost Your Marketing Efforts

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You can use this information for a future campaign and share the results with your followers. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals.

How to Improve Your Email Newsletter

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your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B).

Don't Use "Click Here" in Emails", Use This Instead.

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Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ".

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USA Today is Web 2.0. OK

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The website is no longer a site that you go to when you want the latest information and then leave - it's become a community that many web users call home. If you're looking for an example of a website that employs some of the latest and greatest of web 2.0.

Drive Web Traffic or Drive Loyalty?

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According to Motoring File , a select number of Mini owners around the Chicago, New York, Miami and San Francisco areas were asked to submit some basic information and are then sent a keyfob (key chain item that can contain data).

B2B 2

Why I Use Twitter

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I see Twitter as a huge knowledge share where people continuously pass around information. Not only do I listen to my fellow tweeters, I also look for people that may need assistance in my field and try to contribute to the Twitter information library. The fact that Twitter encourages you to respond and that communication is restricted to 140 characters and is informal makes it so appealing.

IBM Allows you to Chat With a Sales Representative

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Why not multitask to get your real work done and find out more information about the IBM blade server that you had your eye on. At the very least you can ask for an email address so you can send them some personalized information.

Where do Your Email Newsletters go? Email Heaven?

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Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects.

Writing a White Paper? Read The Following Book

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Michael believes that white papers really should be without humour and personality but blogs as we know are much different and are all about being informal.

Email Marketing 101: Tips and Best Practices

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For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up.

Honda Gets its Elements in Order With Fun Game

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The Element that informs the rabbit that it has 4 wheel drive. Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !!

Increase lead generation, improve your contact us form.

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Clicking on "Contact" brought up an easy to use form that only asked for the basic amount of information. Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page.

CNN - User generated content at its best?

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Going back to the days when only the prviledged could read, information was only distributed to the elite. At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say.