Ambal's Amusings

AUGUST 18, 2010

Knowing our customers' information needs as it relates to those goals. Setting up listening posts to gather that information. If you are not listening, how can you understand your customers' informational needs. What is content marketing strategy? Start figuring out where our customers are hanging out on the web. Over to you.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Ambal's Amusings

JANUARY 7, 2011

Information overload is an understatement. In order to alleviate information overload, we marketers will pre-package content with a brief summary. Welcome to the era of content “snacking” Notice how we consume content as continuous feeds - blog posts, twitter updates, short podcasts, 2 minute videos etc?

Content Marketing 100

Content Marketing Content Social Media Twitter 100

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. Think right time, right information. Be so impressed with it, they want more of your information or programs. Enter into your information product funnel. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

OCTOBER 28, 2009

Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story.

Peer-to-peer 100

Peer-to-peer Marketing & Strategy Marketing Proposals Viral Marketing 100

Ambal's Amusings

JUNE 2, 2010

In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. He is also the author of Crafting White Paper 2.0:

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

MAY 6, 2010

I often come back to this finding from David Meerman Scott in Worldwide Rave: “When you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. How to enhance information absorption for your white paper? Related Articles.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

APRIL 30, 2011

In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. eBook: “Crafting White Paper 2.0:

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

MARCH 21, 2012

Slideshare : Through cool looking and informative slides, HubSpot has explained the changes that have happened in online marketing. We at ClickDocuments love HubSpot - because HubSpots folks are not only prolific content creators but also content distributing Rockstars. Type of Content : Slideshare. Why is this cool content marketing?

Hubspot 100

Hubspot Content Marketing Content Internet Marketing 100

Ambal's Amusings

OCTOBER 7, 2009

Instructional information is valuable for many reasons: It demonstrates expertise and an altruistic willingness to share knowledge. Because it's problem-solving information, it builds trust and encourages people to return for more. It's often "evergreen" content that remains relevant and useful over time.

Thought Leadership 100

Thought Leadership Viral Marketing Lead Ranking Sales Qualified Leads 100

Ambal's Amusings

DECEMBER 8, 2009

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. Designing Information for Today’s Time and Attention Challenged Business Reader. Crafting White Paper 2.0

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MAY 17, 2010

If the story changes enough, it will veer away from your prospects’ expressed interests and they’ll move on to another company that’s providing the information they need for the buying stage they’re in. Ardath Albee's Marketing Action for 2010.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

APRIL 14, 2010

" As buyers gather the information and insights they need online, the role of field sales will fall precipitously " Steve Woods' Marketing Prediction for 2010. " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Ambal's Amusings

FEBRUARY 10, 2010

Information Rules: A Strategic Guide to the Network Economy by Shapiro and Varian. This was written in 1999 but still cuts right to the heart of the dynamics of information products. The B2B Content Marketing Workbook Our free eBook that outlines what we think of as best practice.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Paid Search Agency 100

Ambal's Amusings

AUGUST 1, 2012

They want to make up their own minds based on their own information-gathering. Your buyers are now increasingly knowledgeable about what they want to buy. They aren’t surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. Vendors who provide that content will win.

Content Marketing 100

Content Marketing Content Marketing & Strategy Vendors 100

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Are you famous for post sales customer service or pre sales information? Maria Pergolino Recommends.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

APRIL 8, 2010

People have different learning styles, and absorb information differently. So, turning a white paper into a slide show presentation helps the visual learner connect with the information more easily, while a trade show display containing content from various sources will appeal to the kinesthetic learner. Auditory (hearing).

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Ambal's Amusings

NOVEMBER 5, 2009

For more information on ‘Short Attention Marketing’, interested readers should review my free white paper on this topic. It is pretty easy to picture a byte - it’s the equivalent of a character on a page - or even a megabyte, which contains about the same amount of information as a small novel.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

AUGUST 5, 2010

As a result, these readers have a vested interest in the technical content and often will dedicate as much time as necessary to thoroughly read the information in detail to better understand their solution-oriented messages. How to enhance information absorption for your white paper? Such elements are rare in a technical white paper.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 8, 2011

Social Media Informer. Click here to download a FREE copy of B2B BloggingTrends in 2011. Don't miss the great set of resources on page 41 and 42!). Related Links. The B2B Marketing Zone.

B2B 100

B2B Paper B2B Marketing Social Media 100

Ambal's Amusings

FEBRUARY 29, 2012

Brainshark on-demand video presentations – which you can create quickly and easily – provide a high impact, low cost means of communicating important and timely information. Here are 2 interesting features that make Brainshark unique. Easy to create and share.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

NOVEMBER 12, 2009

Placing it on the first page means readers don't have to search for that information. Instead, the audience can glean that information from other sources. If you’ve never made a chocolate cake in your life, this case study provides four pages of specific information to guide you. Sarah Mitchell Recommends.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

AUGUST 27, 2010

If that’s the problem, then the content will be designed to discuss how global project teams can use workspaces to collaborate in real time, access the information they need with a click and work on product iterations with other members of the team as if they were in the same room with video conferencing. Ardath Albee Recommends.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

DECEMBER 3, 2009

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

DECEMBER 31, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 6 – Concluding Summary/Call to Action Information. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 12, 2010

Furthermore, they'll seize the opportunity to set themselves apart by making it easy for prospects to access and consume information specific to their role and place in the buying process. Stephanie Tilton's Marketing Action for 2010. In 2010, marketers should: Develop comprehensive buyer personas.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

APRIL 3, 2012

In this information age, content marketing can be a potential tool in integrating your content with other websites. Among the diverse resources which you can find befitting to content marketing and promoting your business online, some can score over the others. Interact with your neighborhood.

Interactive Marketing 100

Interactive Marketing Marketing & Strategy Marketing Strategy Content Marketing 100

Ambal's Amusings

JANUARY 21, 2010

The possibilities range from providing information to creating shared experiences to helping consumers achieve personal goals and improve the world around them. Bob Gilbreath's Marketing Action for 2010. To adapt to this next evolution of marketing, businesses must begin to look for higher-level needs their brands can deliver on.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketo Tagging 100

Ambal's Amusings

JUNE 28, 2010

The best way to take advantage of these new trends is to first observe the additional information as it becomes available and note the differences: International data is becoming more granular and more relevant to international marketing. Cindy King 's Marketing Action for 2010.

Social Media 100

Social Media Social Marketing Media Marketo 100

Ambal's Amusings

OCTOBER 21, 2009

This format is intended to read like an FAQ on a particular subject, giving people enough information so that they can hold an intelligent conversation on the topic. Here's An Open Letter to Steve Jobs: Fix Apple TV and an Open Letter to Recent College Graduates. A bluffer's guide to X.

Press 100

Press FAQ Buzz Content 100

Ambal's Amusings

DECEMBER 2, 2009

If you're thinking that it's wrong to "give away" this kind of information, you should know that others are doing it already. What can you give for free? Perhaps you could plan to regularly offer free tutorials, reviews or expertise.

Thought Leadership 100

Thought Leadership Content Buzz Newsletter 100

Ambal's Amusings

AUGUST 26, 2009

They've put together an engine that gathers online information about a brand, then scans them through their algorithm. The New York Times has an in depth article on the subject that is well worth your time. Newssift is one of these startups.

Analysis 100

Analysis Branding Brand Identity Thought Leadership 100

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. Why does copywriting success mean not just learning to write and market great copy, but also learning about social media marketing and information marketing? Tell us more about the speakers.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Ambal's Amusings

FEBRUARY 17, 2010

Educational: Share information your reader needs to know; it’s often not about your product. ” If not, re-work your content until they would. Here’s my checklist for great content: Relevant: Answer, “What’s in it for me?” ” from the reader’s perspective.

Content 100

Content Buyer Personas Marketo Consulting 100

Ambal's Amusings

FEBRUARY 15, 2010

So, how do marketers think beyond banner ads and the visual and information overload consumers face today? Consumers trust their peers, way more than they trust advertisements. We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Ambal's Amusings

FEBRUARY 3, 2010

She went on a journey, and made it so fun – and informative – that people wanted to go along with her. No, this won't happen for everyone. but Powell did something right (in case you're interested, she has written a second book, called Cleaving , about her adventures in butchering meat).

Blogger 100

Blogger Tagging Creativity Communities 100