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    [Information] Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
    Remember that 90 percent of information that comes to the brain is visual, so your emails should contain compelling design and visuals to help make a lasting impression on your subscribers. Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple-picking, and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready?
    [Information] Digital Marketing: The 7 Essential Channels
    As you know, a search engine is a web-based tool that scours the World Wide Web to help users find the information they’re looking for. What’s more, you can use search engine data to uncover a wealth of information about your audience, such as their location, gender, and what time of day they’re likely to search for your product or service category. In the old days, you would run an ad in a magazine or newspaper to provide information about your product or service.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Information] 5 Email Metrics to Help Diagnose Your Mistakes
    Much of this information is likely going to be meaningless if you’ve divorced your campaigns from email sending best practices. Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? Certainly.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Information] How to Get More Results Out of Less Content
    In fact, most content marketing software gives us some pretty useful information with the click of a button or two. My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little.
    [Information] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    Your data steward is responsible for reporting overall data health and communicating relevant data information (new rules, changes in policy) to the broader marketing organization. by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Stuck in the realm of dirty data, spreadsheets, and disconnected systems, getting your strategies started and off the ground can seem like a journey of epic proportions.
    [Information] Enterprise Demand Generation: How Are You Doing?
    Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few.
    [Information] How to Tackle Real-Life Social Media Customer Service Obstacles
    This lets you neatly separate conversations between customers who are unhappy or have questions for sales or support, and leads who are following your account for education and information. Obstacle 2: Dealing With Sensitive Information. So if you're working in an industry that handles peoples' personal information -- finances, health, even something as basic as their contact information -- handling privacy is a real concern when dealing with customer service over social media.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Information] How can you Be Provocative without being Arrogant?
    Overwhelmed by a wealth of information, it is easy for your Prospects to overlook key issues, delay addressing important opportunities, and perhaps, take the wrong path. Because access to information makes everyone an expert, we tend to self-diagnose and prescribe, delaying professional advice – sometimes until it is too late.
    [Information] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    This is where you send emails to leads that, over time, guide them toward an informed purchase and, hopefully, become a customer. Use email to build a relationship with leads by providing useful information that helps them do their job better. To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Information] Maximize Success by Optimizing the Customer Lifecycle
    We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. You’ll also be able to easily combine profile information with behaviors to promote more exclusive content. During the convert stage, MA allows you to focus on hot prospects by empowering your sales team with marketing-approved email templates and other essential tools and information they need to connect with the most qualified leads at just the right time.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Information] 5 warning signs that your website sucks
    Bounce rate is what happens when customers view a single page on your site without drilling deeper into your information. Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking. You want to promote your company without getting in your customers’ way.
    [Information] Twitter Best Practices for Outbound Sales Reps
    Information hits Twitter very quickly after its release – sometimes even quicker than traditional news sources. Search for negative Tweets directed at competitors, and reach out to the authors of those Tweets with helpful information about superior products. Everyone is talking about the importance of social networking for better B2B sales, but most approaches look at B2B sales as an organization-wide initiative with direct ROI.
    [Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    We’ve got to focus less on the story we’re aiming to tell, and keenly center our messaging on information that’s more conducive to customer learning. by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. Because we’ve come to realize that our traditional tactics and communication methods aren’t going to be effective in the same ways they historically enabled the discussion with buyers.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Information] Competitor analysis: get link building help from your competitors
    The information you can gain from these analyses can be quite valuable and really boosts the efficacy of your own link building campaign. You can use this information to help determine the appropriate scope and size of your own link building project. Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Information] 21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]
    Consume as much information as you can on a daily basis. Throughout my undergraduate career, I was "that" student. No, not the teacher''s pet. No, not the one who skips class on the regular. I was that student who showed up to class 10 minutes early and took a seat in the front. just to debate my professors. While my undergraduate experience was instrumental in understanding the fundamentals of marketing, it didn''t teach me much on marketing today.
    [Information] 6 Tips for Better Email
    And, of course, make sure your sign-up forms ask for this information, so your automated programs can make use of it to place the name in the subject line or in the body text. You can help them educate themselves by nurturing them with information that’s appropriate to the stage of their engagements and the size of their decision-making team. Failing to segment usually results in sending many leads irrelevant information, which damages your relationship with them.
    [Information] Writers are the new heroes of B2B
    Whether the objective is clever headlines that hook the audience, or long copy that engages and informs the reader and gets them to take action, successful B2B marketers have always realized the importance of carefully crafted words and messages in their marketing plan.
    [Information] B2B Marketing: How Your Target Audience Thinks & Remembers
    The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. ” How Your B2B Target Audience Thinks Because of search engines and social networks, people process and remember information very differently than they have in the past.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Information] The Top 8 Priorities for Any One-Man Marketing Team
    A persona includes information such as what sort of person they are (education, income level, or job, for example) as well as what’s important to them (saving time or money, for example). Have access to all of this information will help you make better decisions on which social networks you spend your marketing time. When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read.
    [Information] Marketing Mistakes: Focusing On Activities Instead Of Results
    Create an integrated annual marketing plan – Put the customer needs at the center, building a marketing strategy to meet those needs and eliminating waste with an “always on&# approach because buyers are always looking for information. Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results.
    [Information] 9 Emails Non-Profits Should Send – TEST 2
    After welcoming a potential donor to your non-profit family, send an email that offers information that he or she may not know about your cause. In other words, you should share information that isn’t necessarily common knowledge. You’re sharing information to build a relationship. Of course, the invitation should include all vital information (location, date, time, etc.) By keeping donors informed, they feel like part of the team.
    [Information] People Insights: It’s Like for B2B Sales
    By arming sales professionals with actionable information from social sources, media outlets, company information and changes in business dynamics they are more likely to trigger sales. Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them you can help. Sure thats over simplified but when it bols down, those are some of the key components.
    [Information] There Is More to Drip Campaigns Than Email Opens
    These emails are designed to get the attention of a customer who originally showed interest, but have ‘gone cold’ Sometimes, consumers need a nudge towards making decisions, or additional information to make a final judgement. Then, optimize future campaigns with the data, reach out with related information, and stay up-to-date on buyers’ preferences.
    [Information] What’s on Your Marketing Bucket List?
    How about an informative whiteboard session with an engineer? Author: Shonal Narayan Have you ever said “I will get to that tomorrow”? Well the truth is you never know what tomorrow may bring. Keeping a ‘bucket list’ or a transcribed record of things you’d like to accomplish before you ‘kick the bucket’ may help you focus and become accountable for achieving your lifelong goals. The same mantra translates to your marketing career.
    [Information] 11 inspiring case studies of digital transformation
    This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ).
    [Information] Marketing That Helps People? An Interview With Jay Baer
    It’s about a six step process for creating Youtility in your own company (including detailed information on ROI and how to measure). If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Information] Mapping Your Content to the Buyer’s Journey in 15 minutes
    Where are they getting their information? As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché).
    [Information] Banners Have 99 Problems And A Click Ain’t One
    32% of survey participants said they trust information on company or brand Web sites. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ]. But clicks aren’t the only problem that banners face.
  • CAPTORA  |  TUESDAY, MARCH 8, 2016
    [Information] The 3-Step ToFu Recipe for Growth Marketers
    This aggregated insight not only provides very specific performance and ROI information, but also helps you better prioritize and optimize future campaigns. First came CRM. CRM made sales and marketing more efficient in the bottom of the funnel. Then came marketing automation, which turned middle funnel marketing from a manual and disorganized process to a more streamlined and moderately automated one. But the top of the funnel has never had its own platform.
    [Information] How to Perform an Onsite Audit: Rinse & Repeat
    Whichever schedule you choose, make it a point to regularly update your information in the future. Extra items come up, things that need to be communicated, elements to remember, etc… keep a notes section available for a spot to put this information in the future. If you have to look back in a year at your efforts, how it was done and who accomplished it, the “how to fix” section will likely give you that information.
    [Information] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    Respond to their needs with relevant information when they ask for it. This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird?
    [Information] 5 Helpful Reporting Tips from The New Yorker Festival
    Eyal Press, who exposed the torturing of mentally ill inmates by guards in a Florida prison, spoke about how he is grateful for the distinguished fact checkers at The New Yorker , but reminded the audience that it is ultimately the journalist’s job to accurately present information and protect informants. Every day, I religiously check my mailbox to look for the newest issue of The New Yorker.
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Information] Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance
    Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. That’s a lot of information falling in to the wrong hands, but before we really start to worry, know this: there are solutions. The modern world of technology can be frightening place.
    [Information] 9 ways to reboot your digital marketing for the new year
    Update your profile copy and contact information. I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media properties. I have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it makes me feel good. So while most people are making and breaking their New Year’s resolutions about this time, I’m setting the stage for a fantastic year.
    [Information] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    The Hangout provided fascinating content, but also provided valuable information to those interested in that career path. Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged. Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.
    [Information] The Biggest Challenge in Content Marketing
    Barbra Gago ( @BarbraGago ) also suggests marketers stop trying to “re-invent the wheel with every piece of content&# and should instead focus on helping prospective buyers find “the right information–the content that is going to help them move through their purchase process.&#.
    [Information] Five Simple Steps to Make You a King (or Queen) of Content Marketing
    Information passes through our fingertips at the speed of Google. With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 1 It’s not Business, it’s Personal! So many articles, so many people, so little time.
    [Information] Eloqua Experience 2010
    Eloqua has more information about this in a blog post. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10.
    [Information] The 28 Best Web Design Tools
    It’s a constantly growing source of information about color theory, color perception and color psychology, color vision and color blindness and many more information related to colors, including color combinations, color schemes and overal color usage. Card sorting is a quick and easy way to design an information architecture, workflow, menu structure or website navigation paths. The core of any organization’s online presence is its website.
    [Information] 8 Key Changes In Google Search B2B Marketers Should Know
    Subscribe to our newsletter to get access to more specific information like this, as well as company updates, announcements, etc. As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway? Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. What is the “golden triangle?”
    [Information] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email.
    [Information] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Because your audience consists of existing customers whose demographic and behavioral data are already in your database, it’s likely that you already have all this information at your fingertips. Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit.
    [Information] 4 Ways to Make Your Mobile Marketing Stand Out
    Use your buyers’ behaviors on one channel to inform your communication to them on the next channel they use. Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the lifecycle of your app.
    [Information] 4 Uncommon Ways to Help New Customers Discover Your Business
    To make the process run a bit smoother, be sure also to create a simple resource that includes some basic information about your business that your advocates can easily pass along to any new prospective customers. A growing customer base is critical to any thriving business. Industry research points out multiple elements to include in your overall marketing strategy to reach these gains.
    [Information] What Is Digital Marketing?
    With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel. Great for lead generation as they’re generally more comprehensive than a blog post or infographic, meaning someone is more likely to exchange their contact information to receive it.
    [Information] First World Problems: What To Do With Too Many B2B Leads
    To generate qualified demand, marketers need technology and processes that capture lead quality information; validate, score, and classify leads; develop programs to nurture leads that don’t yet warrant sales attention; and define metrics that directly identify marketing’s contribution to the sales pipeline and closed deals.”. Explicit data is information the prospect provides such as title, industry, company, etc.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Information] What the Heck is Thought Leadership Anyway?
    It means putting the pieces in place for meetings to happen by getting the right information about their leads. Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what on Earth is thought leadership? Look. I get it. We’re all inbound marketers here. We were all trained to do this. We’ve got the certifications and we’ve taken the courses and we’ve been in the trenches.
    [Information] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    These contacts might simply need more subtle methods to stay informed about your products. Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] How to Use Welcome Emails to Delight Your New Blog Subscribers
    and you''ve collected any information about your contacts aside from just their email addresses (like, say, their names), personalizing your welcome emails is easy as pie. While your welcome emails should mainly be about welcoming new subscribers and providing information related to their new subscription, we''re marketers, right? You know how the associates in retail stores usually give you a friendly, "Hi!
  • FATHOM  |  THURSDAY, MAY 15, 2014
    [Information] Key Themes in the #HospitalWeek Twitter Chat: Social Media, Telemedicine and Reducing Readmissions
    Participants cited social media as the number one way to spread information, followed by research journals, health educations programs, webinars, mobile and patient portals. Yesterday, the American Hospital Association hosted a Twitter chat to talk about quality care. Close to 600 people tweeted using the hashtag #HospitalWeek leading up to and during the chat, although numerous Twitter handles used that opportunity to tweet their own messages not related to the chat.
    [Information] Pause Your Holiday Playlist. It’s Time for Content Pros!
    Ruth Carter’s experience in creating content while working as a lawyer has provided her with the skills and knowledge necessary to share insightful information to help you stay on a safe path while keeping your materials profitable. Not only does this keep customers after the sale, but it also feeds information back to the company as to what consumers are looking for in their products. The holiday season is in full swing.
    [Information] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Your website, the ultimate destination of your digital marketing efforts, is purpose-built to inform and engage consumers. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy.
    [Information] How to Measure and Analyze Your Facebook Presence
    Under Facebook Insights' "Users" tab, marketers can obtain more granular information about the activity and demographics of their Page visitors, such as gender, age, location, and language. Use this information to determine which type of content is resonating with your audience. Use the free data Facebook provides in Insights as well as data on traffic, leads, and customers to make smarter and informed business choices and to maximize the results of your Facebook marketing efforts.
    [Information] Email and Spam – The Two That Shouldn’t Tango
    Lastly, be sure to include your business’ information in your emails (if they can visit your site, the more trust you build with them), the more information you provide about your company, the more credibility you build with your customers. Check out our Email Deliverability resource center for other useful information on Email Deliverability Design and Creative Checklist, Email Deliverability Cheat Sheet, and much more. by Ravali Ravulapati.
    [Information] Common Email Mistake to Avoid
    One assumes that in this upcoming training workshop from TechTarget, one of the “common mistakes to avoid” will be: If you’re going to insert variable information (i.e. company name) into a subject line, make darn sure that a) your data is accurate, and that b) the fields actually contain the information you want. BEA Systems was a [.].
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information] How to Consistently Keep Up With the Latest Social Media Trends
    Every social media conference will have a corresponding Twitter hashtag that you can follow during the conference, and a lot of the tweets will be quotes from the social media sessions so you will still get access to some of the information shared there. There''s so much going on with social media it''s hard to keep up.
    [Information] How to Design a Marketing Survey That Yields Legitimate Results
    This is because the structure of your questions should largely depend on what kinds of information you want to report back. Consider Respondents' Demographic Information. Don’t let the information you discover from your survey be a surprise to other departments. “Statistics can be made to prove anything -- even the truth.” – Author Unknown. If you want to know what someone really thinks of something, sometimes the best way is simply to ask them.
    [Information] Buzzword Watch: Stop Saying That. Really. Stop.
    Sure, a ton of it is, but much of it is good (even really really good): It serves the customer, the reader, the prospective buyer; it’s informative, entertaining, well thought through, and well crafted. Information is plentiful and accessible, with every bit of it continuously jockeying for best position to be found. I’ve been a business writer for a long time; long enough to admit that it’s kept me (happily) on the bright side of a penny.
    [Information] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    Note: Survey tools like SurveyMonkey and QuestionPro are good ways to gain information for persona research if you don''t have a good customer database to tap into. Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people.
    [Information] 7 Writing Tactics You Are Wasting Your Time On
    Present general information in a novel way and give answers that lend the reader a new perspective. Image source. Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid. The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics. Skimping on quality.
    [Information] Lead Liaison’s OneFocus™ CRM Goes Live to Early Adopters
    Lead Liaison end user Jim Westrom is the Director of Corporate Accounts at Lumen21, an information technology and services provider for the healthcare industry. For more information, visit [link] or call 1-800-89-LEADS (895-3237). Allen, TX – The energy is palpable at the offices of Lead Liaison this week, as they release OneFocus™ CRM with several of their current Lead Management Automation (LMA)™ clients.
    [Information] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
    [Information] Hiring a Virtual Assistant Can Refocus Your Business Efforts
    Finding a virtual assistant via a referral gives you insider information on his or her skills and projects they’ve worked on. Hours upon hours can be spent trying to grow or develop a business. But how you spend your valuable time could actually end up hindering your company from becoming successful. Hiring a virtual assistant can free up some of the time you may be spending on administrative work and replace it with what you do best.
    [Information] Interesting Infographics: Using Big Data to Generate Sales Ready Leads
    So how do we use that information to help identify potential future customers? This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $80k in sales and Google garners over two million search queries. Those aren’t small numbers. Every day, people create 23 billion gigabytes of new data.
    [Information] Quality Assurance Testing Is Not Optional
    Proofread all of the content including the from name, subject line, preview text, CTA button, body copy, reply-to address, and housekeeping information. Recently, ANNUITAS published a blog post on When Mistakes Happen that focused on how to address mistakes once they occur. On the flip side, what can we do to eliminate mistakes from happening in the first place?
    [Information] Best Social Media Stats, Facts and Marketing Research of 2010
    Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. J-P De Clerck reports here on research showing that “Three quarters of…buyers use a social media channel at some point in the information cycle…LinkedIn is used by 58% (!) of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.
    [Information] The Marketer’s Guide to Producing Product Videos
    My goal with these communications is to appeal to different types of buyers by giving them the right material at the right stage of their cycle, so they’re able to make informed decisions about our products. Fifty percent of executives search for more information after viewing a product video. I’m a girl on the go. I was never one to RTFM , preferring instead to point and shoot cameras or assemble Ikea furniture with nary a direction.
    [Information] 5 Most Common Reasons why Influencer Marketing Fails
    Investing in informative or cool content that the influencer community are likely to share is a key component for program success as it will enable your employees to provide value to the influencer community even if they are not an expert on your product or thought leadership topic. Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it.
    [Information] 4 Steps to Re-Engage Stale Contacts
    Possible Tactics: The Survey: Ask them: - How they would like to receive their information (email, newsletter, blog post…)? - So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really going to help you achieve your targets of increasing engagement and marketing’s impact on revenue? Probably not without some smart marketing (from you) applied.
    [Information] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Can that inform future content creation? As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.
    [Information] 5 Ways to Use Paid Search & SEO Together
    Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings.
    [Information] Why B2B Companies Should Use Foursquare
    Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees. Collect Information On Your Target Market. One of the best aspects of Foursquare are the reams of information available to businesses from user interaction. Foursquare also offers custom versions to limit information for outside viewers so the competition can’t follow your sales tracks.
    [Information] 13 Writing Rules to Ignore for Becoming a Legendary Content Creator
    Using informal words and expressions, like regional speak for geo-targeted organizations, can endear you to your audience. Sometimes slang can lend just the right conversational bent to content marketing, which is why informal words and hip language are the best practice for many companies on the web. Technology and the internet have ruined the English language.
    [Information] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation systems are designed to hone and distill cross-channel data into a single view, providing companies with the right information to accurately measure and analyze campaign performance, and quickly make strategic business decisions. This empowers sales with the right information to more effectively engage with and nurture the lead.
    [Information] Planning Your Content: The 3 Stages of the Buyer’s Journey
    Just like car shopping, B2B buyers are looking for different information depending on where they are in the sales funnel. The middle of the funnel where buyers are already familiar with you, and are looking for a little more detailed information of what you can offer against your competitors. Assessments are used to collect information about a user, and then assign the user a category based on their result. Two years ago, I was shopping for a new car.
    [Information] 4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author
    The two books I totally recommend to read, very inspirational and informative. At, it was a pleasure for me to interview C.C. Chapman, Chief Marketing Officer at YSN , author of Amazing Things Will Happen and co-author of Content Rules. generously shares some if his content marketing and life wisdom with us. HNesterenko: 1. One most important tip you can give to businesses just hitting the content creation road? @cc_chapman: cc_chapman: That it is a long and ongoing road.
    [Information] 4 Marketing Analytics That Matter for Driving Higher Revenue
    It also makes sales and revenue forecasts more reliable, because you can combine that velocity knowledge with information about how many prospects are in each stage. Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.
    [Information] “Curation” versus Fair Use: How to keep your content safe
    For more detailed information on the issue of fair use, visit the United States Copyright Office website. By Kerry Gorgone, {grow} Contributing Columnist. Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement?
    [Information] Your website is wearing mom jeans and shoulder pads
    In many instances, developing compelling and info/enter/edutational — quasi-educational information with a quick take-away — that quickly answers the quick questions that occur to your potential clients while they’re just hanging out, tapping the web via mobile, Google Now, Apple Siri, Microsoft Cortana, or Amazon Echo, and you might very well show up well above Wikipedia (how, you ask?
    [Information] Making Changes to Your Website? Draw Inspiration From These 13 Web Designs
    First, they offer information on their physical locations for people who are looking for classes now. Why we like this site: It's hard to be both funny and informative, yet Home Grown Cow manages to accomplish both on their site. It’s not just pretty and unique though -- Bean & Bite offers all of the information people need to know, great content, and even has a suggestion box.
    [Information] 5 Ways to Uncover Powerful Website Analytics
    In page-level surveys, you gain information about micro conversions, transactional efficiency, and overall experience with individual pages on your website. Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?
    [Information] 5 Noteworthy Examples of Corporate Social Media Policies
    The company does not want information shared that isn’t meant to be public. Blog posts can increase brand exposure, but employees must be careful with what they say and how they say it, not divulging new features, products, and confidential information is key. So your company wants to implement a social media policy, but you're not sure how to go about it. How lenient should you be? Will being too strict diminish social media's effectiveness?
    [Information] Get Found: How to Incorporate SEO into Your Editorial Calendar
    Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. To understand them, it helps to think about the search engine’s goal — to direct users to relevant, quality information. To be successful with content marketing, you need to start with strategy.
  • ACT-ON  |  MONDAY, OCTOBER 19, 2015
    [Information] The 7 Deadly Sins of Data
    It’s time to put that information to work. Sales and marketing sales data holds so much power … but only if you use it correctly. The following is a critique of the seven mistakes most frequently encountered in the world of marketing operations today, and how you can avoid them. Introducing … the Seven Deadly Sins of Data. Adding the Wrong Data. Adding bad data to your marketing automation, email, and/or CRM tool is one of the worst things you can do.
    [Information] The Quantum Mechanics of Blogger Outreach
    Reaching out en masse to thousands of bloggers simultaneously isn’t appropriate for all campaigns or all engagements — bespoke A-list outreach still has a real place in social media and blogger relations — but it can be an essential competitive advantage when launching a book or opening a new movie; activating advocates and allies on a political issue, or to push out information about an event or time-sensitive news. Image via Wikipedia.
    [Information] Megaposts vs. Themed Blog Series – Which Draw More Traffic?
    Or do busy professionals really prefer “content snacking” to a big sit-down meal of information? We’ve all seen example of megaposts: multiple-thousand-word posts promising an exhaustive take on a topic. They carry titles like “The Comprehensive Guide to…” blah blah or “101 Ways to…” yada yada. People may click on them. And they definitely share them. But do they read them?
    [Information] The Future of Media and The Role I Want to Play
    Today, there is another opportunity to shift the economic model and redistribute the margins that have been earned through information arbitrage. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore.
    [Information] The Experts on How to Get a Book Published
    Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Personally, I’m not trying to get a book published, but many of my clients are and I want to as informed as possible about the book publishing industry which is changing so rapidly. The problem with going to a conference is that I always come away with a to-do list a mile long. But I love the rekindled passion and energy.
    [Information] Technology Marketing Has Always Had a Zero Moment of Truth
    It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan. Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. What is ZMOT?
    [Information] 4 Reasons Product Launch Marketing Campaigns Fail
    They may even provide a little preliminary information about their new product before it’s launched. Where does he or she get information? In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. But many product launches fail to capture the attention of target audiences. Here’s why. Not enough runway to launch.
    [Information] Why Your B2B Marketing Needs a Hub and Spoke System
    Many buyers go online to source information for their buy decision. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report.
    [Information] You Paid for More Traffic to Your Website – Now What?
    You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. Anxiety is the amount of concern the visitor has with providing information in order to download or engage with you. If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website.
    [Information] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    And to get customers to share this information, we work hard on building better customer relationships with them. “Our biggest competitors are our customers.” ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year.
  • ANNUITAS  |  TUESDAY, MAY 17, 2016
    [Information] Email Deliverability and Data Quality
    As we see all too often, “poor data quality can cost companies 15% to 25% (or more) of their operating budget,” said Larry English, founder of Information Impact International and developer of the Total Information quality Management (TIQM) methodology. Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with.
    [Information] Advanced Reporting Is Awesome: Part 4 — Domain Reports
    Advanced Reporting puts all of this information at your fingertips, in an easy-to-read format: In our example above, the majority of our readers are using Yahoo for their email, with Gmail as the next most popular service. When you look at your own readers’ domain information, you’ll see which email services they prefer. Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users.
    [Information] 11 Tips to Grow Your Email List
    There are three basic things to do: Understand who you want on your lists; make sure that your website is pulling traffic; make an offer compelling enough that (the right people) will trade their contact information with you. Some marketers collect only a small amount of information, like the person’s name and email address. Others collect additional information such as company name and title.
    [Information] Marketing failure should not be fatal
    You might want to use a third party researcher to get this information, and aggregate responses to ensure anonymity of the participants. The key is to learn from mistakes and use this information to make the next go better than it would have been before you had the new insights. We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information] Starting a New Job? 8 Tips for Having a Great First Day
    All of this information gathering will give you context for the marketing strategy you''re about to be a part of. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The next day, you were offered the job (and gleefully accepted it). The hard part is over, right? Truthfully, the hard part is just beginning.
    [Information] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Gala or Informal Fundraiser: A higher price point for attendees, galas are usually a formal dinner or party with live music or other entertainment. Informal fundraisers are along the same lines, but could be a town barbecue or fair with activities and food. Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. Fall fundraising event season is here! How are you going to amplify your event online?
    [Information] 6 Tips to Creating an Ideal Landing Page
    Keep all your important information and calls-to-action above the fold. Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business.
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