WriteSpark

JULY 9, 2013

The TechTarget survey found that for IT buyers in most countries, localized content is less important than finding the best practices, product information, and research resources they need, even if those resources are available only in English. Globally Relevant Content.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

The TechTarget survey found that for IT buyers in most countries, localized content is less important than finding the best practices, product information, and research resources they need, even if those resources are available only in English. Globally Relevant Content.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

MARCH 11, 2014

have left the session early, before they see the slide with your call to action and web link for more information? Then, when the webinar recording is ready, you have another reason to contact those prospects again and encourage them to move from passive information gatherers to active leads for your salespeople.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 11, 2014

have left the session early, before they see the slide with your call to action and web link for more information? Then, when the webinar recording is ready, you have another reason to contact those prospects again and encourage them to move from passive information gatherers to active leads for your salespeople.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 28, 2018

Most likely, just a customer name and contact details, with little if any information on the story itself. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

NOVEMBER 2, 2011

Create an information design. But an overly-cute design can distract from your information and perhaps even cause readers to overlook your book because it doesn't appear to be serious or credible. A technical e-book writer with information design skills can help you create engaging e-book content. Outline with storyboards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

Create an information design. But an overly-cute design can distract from your information and perhaps even cause readers to overlook your book because it doesn't appear to be serious or credible. A technical e-book writer with information design skills can help you create engaging e-book content. Outline with storyboards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

APRIL 8, 2014

The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* When you have identified a white paper that''s ready for renewal, a good copywriter can help you determine the specific changes and new information needed. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

MAY 8, 2012

Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? For example, buyers typically seek information about specifications such as size, capacity, and speed as well as target applications. Create a standard structure for presenting product details.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? For example, buyers typically seek information about specifications such as size, capacity, and speed as well as target applications. Create a standard structure for presenting product details.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

FEBRUARY 11, 2014

Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking? Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

FEBRUARY 11, 2014

Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking? Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

APRIL 6, 2010

When you are interviewing a customer, are you really getting the information you need or are you just shooting the breeze? And you want customers to feel comfortable in sharing their feedback or information for publication. You will likely find the interview is more effective.

Case Study 120

Case Study Case Studies Studies Course 120

WriteSpark

APRIL 20, 2010

But more important is looking at the wording of those questions: Are they eliciting information or leading a response? The customer may forget to mention or diminish information about benefits, applications, etc. Of course, you want to match the number of questions to the allocated interview time. How to find a case study writer.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

DECEMBER 10, 2013

If your marketing targets technical decision-makers, you'll want to read these insights about how engineers use information sources when looking for new products and vendors. . Also provides ideas on how to organize content teams and worksheets to begin your planning. Mind of the Engineer study from UBM.

Resources 120

Resources Planning Content Marketing Copywriting 120

WriteSpark

DECEMBER 10, 2013

If your marketing targets technical decision-makers, you''ll want to read these insights about how engineers use information sources when looking for new products and vendors. . Also provides ideas on how to organize content teams and worksheets to begin your planning. Mind of the Engineer study from UBM. Content Marketing Sales Materials'

Resources 120

Resources Planning Content Marketing Copywriting 120

WriteSpark

JUNE 1, 2011

You'll need to register to download this PDF, but the information is worth it. When you want to create, say, a series of blog posts from a white paper, a writer can watch for suitable information during the interviewing and writing stages.

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JUNE 1, 2011

You'll need to register to download this PDF, but the information is worth it. When you want to create, say, a series of blog posts from a white paper, a writer can watch for suitable information during the interviewing and writing stages.

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JULY 30, 2009

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. Business news and information websites. How are these changes in information sources and use affecting the materials and media produced by your company? . Virtual events.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

FEBRUARY 1, 2011

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

JANUARY 19, 2010

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Remember that a verbatim transcript will include every stumble, hesitation, and run-on by the speaker; all the informal language, jargon, and side remarks.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

MAY 4, 2011

And how can you easily keep a writers list so you can quickly find contact information when you need it? The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You want fresh ideas or a new approach for your materials.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

And how can you easily keep a writers list so you can quickly find contact information when you need it? The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You want fresh ideas or a new approach for your materials.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

JANUARY 10, 2012

The site is full of useful information, templates, and tips--all written and presented clearly and professionally by a broad range of contributors. Whatever your situation, you'll find great ideas and resources for B2B and technical content marketing in the Content Marketing Institute site.

Resources 120

Resources Content Marketing Planning Content 120

WriteSpark

JANUARY 10, 2012

The site is full of useful information, templates, and tips--all written and presented clearly and professionally by a broad range of contributors. Whatever your situation, you'll find great ideas and resources for B2B and technical content marketing in the Content Marketing Institute site.

Resources 120

Resources Content Marketing Planning Content 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

OCTOBER 23, 2012

How to find and use whatever positive information you get in a case study interview. Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study. Case study or testimonial? Guidance for determing whether you have enough content to justify a full case study.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

How to find and use whatever positive information you get in a case study interview. Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study. Case study or testimonial? Guidance for determing whether you have enough content to justify a full case study.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

AUGUST 18, 2009

Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Many of the forms I reviewed had too many questions, and asked for too much detailed information at the start of a customer's inquiry into the program.

Marketing Websites 120

Marketing Websites Case Study Case Studies Studies 120

WriteSpark

APRIL 23, 2009

Instead, the idea is to present key information and messages to consumers or business customers who are beneficiaries -- but not necessarily users -- of your technology. Ready-to-publish information also help these customers communicate accurately about very technical products.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

NOVEMBER 6, 2013

Very soon, you'll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls. And when you have reached that point, plan on assigning new projects regularly so the writer's knowledge stays fresh and you benefit from quality, targeted, insightful marketing content.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

NOVEMBER 6, 2013

Very soon, you''ll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls. And when you have reached that point, plan on assigning new projects regularly so the writer''s knowledge stays fresh and you benefit from quality, targeted, insightful marketing content.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

SEPTEMBER 7, 2010

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. You can create more credibility for thought leader positioning by showcasing the people behind your content and messages.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. You can create more credibility for thought leader positioning by showcasing the people behind your content and messages.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

JULY 10, 2012

Most likely, just a customer name and contact details, with little if any information on the story itself. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?

Case Studies 120

Case Studies Case Study Studies Validation 120