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    [Information] Understanding Buyer Personas: The Director of Purchasing and Corporate Buyer
    Your marketing data contains all kinds of information about what makes these individuals tick. It’s natural to think that the only thing a corporate buyer cares about is price. However, there is much more to this buyer persona than just an interest in the price of your widget. You need a clear understanding of their […]. Digital Marketing marketing data
    [Information] Got CRM? Why You Need Marketing Automation Too
    As Matt Heinz of Heinz Marketing says: “ In a nutshell, the only thing CRM systems do is organize your information…They keep track of your sales, but they don’t engage your prospects…They capture your sales process, but they don’t execute it. “…Sales CRM is strategy. A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date.
    [Information] What Is a Landing Page and Why Should You Care
    A landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page?
    [Information] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Profile page information is too volatile to be trusted for ongoing rank relevance. The added value in this video was Cutts information on the dispersement of “link value” based on the volume of links on a web page (and that it diminishes with a greater volume of outbound links). Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.
    [Information] Why Nonprofits Should Start Inbound Now
    The number of information channels never stops growing and nobody gets to enjoy a captive audience anymore. Your organization isn't going to get a reputation for being as informative, helpful, and reliable overnight. Yet for this to work, you need enough content already on your site that gives you the information and insight on how to optimize it effectively, at least a year's worth.
    [Information] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
    [Information] Twitter Launches Brand Pages for Business Accounts
    In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos.
    [Information] Why Marketers Struggle to Hire the Best Freelance Writers
    A writer’s skill is communicating information accurately and effectively. “Get us a nurse or a doctor… who can also write.” ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. Regardless of the industry, be it finance, insurance, technology, etc., many of our clients came in with a desire for that perfect hybrid of writer-professional.
    [Information] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    The intimate, informal nature of Facebook makes it the ideal venue to showcase the human side of your company, with content that may not be appropriate elsewhere. How can you use email marketing most effectively and avoid overloading your recipients with information? After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.
    [Information] 17 Ways to Prep Your Ecommerce Site for the Holiday Rush
    Keep a spreadsheet with all information so you can come back to double-check. The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized. That’s why this checklist is everything you need. Ready to get started? 1) Mobile Responsiveness. Not set up for mobile shopping?
    [Information] The Ghostwriter's Go-To Guide for Running Great Interviews
    Determining how much time you will need to get enough information from your executive to fill a blog post can sometimes be tricky. For posts between 800 and 1000 words, somewhere around an hour should suffice to get the information that you need to draft a well-informed piece. We all know that business blogging is one of the core tenets of inbound marketing.
    [Information] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    This information is useful in determining the ROI of this source, and can also be used to inform your targeting strategy. When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. With more than 1.4
    [Information] Do You Treat Your Sales Teams Like The Hunger Games?
    Sales intelligence gives you information that will keep you positioned to win. All of these point to companies needing to be more nimble and enabling their sales teams to move faster with more targeted information. The Hunger Games is the #1 movie in US box offices with $155 Million dollars. I haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Information] Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future
    Send them an email with this information that corresponds to when they make their recurring donation (monthly, quarterly, yearly). If you focus on building the relationships with these individuals, sharing stories they can relate to and providing information they are looking for, you will be indirectly affecting the dollar. personal, appreciative, direct, and informative), the connection with them will be much stronger.
    [Information] 11 B2B telemarketing voicemail tips
    General tips for leaving voice mails: Relevancy trumps all and depending on what is known about the individual called, that information should be used in structuring the voicemail. Do not leave other contact information such as the website, as it will be too much for the individual to process. Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best.
    [Information] 11 B2B telemarketing mail tips
    General tips for leaving voice mails: Relevancy trumps all and depending on what is known about the individual called, that information should be used in structuring the voice mail. Do not leave other contact information such as the website, as it will be too much for the individual to process. Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2016
    [Information] Credible or not? 5 questions to evaluate research sources
    There’s a lot of great information out on the internet, but there’s a lot of junk too. If it’s reported by the BBC or The Wall Street Journal , I’m comfortable citing it because I know the information has been thoroughly vetted. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast.
    [Information] How to Measure and Analyze Your Facebook Presence
    Under Facebook Insights' "Users" tab, marketers can obtain more granular information about the activity and demographics of their Page visitors, such as gender, age, location, and language. Use this information to determine which type of content is resonating with your audience. Use the free data Facebook provides in Insights as well as data on traffic, leads, and customers to make smarter and informed business choices and to maximize the results of your Facebook marketing efforts.
    [Information] Mobility and why it matters
    Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. Consumers on mobile are asking for information, forming their opinions of brands, and sharing their experience about them while buying everything with their thumbs.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Information] 10 Brands With Website Designs That Nail Both Form AND Function
    There aren't too many navigation options, making it easy to find exactly what you're looking for: information on environmentalism or clothing. To solve that, Sony invested some serious time on their site's information architecture to ensure their navigation made sense for visitors, sorting products into their most logical categorization. The homepage makes it easy to select from their different products and find out more information about its features and prices.
    [Information] Google demands your papers with the Hummingbird algorithm update
    In Panda then Penguin and now Hummingbird, Google has finally decided to put road-blocks and checkpoints on the Information Superhighway (or, at least the toll road known as Google). Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you?
    [Information] Thanks Live Chat, Messaging Will Take It From Here
    And similar to how “ ” frustrated buyers looking for information via email, customers are again the ones suffering when companies can’t manage the demands of live chat. Why make them wait until the next rep is available to get the information they need right now ? All of a customer or prospect’s historical interactions and information should be attached to a common record which populates instantaneously. Automation is a funny thing.
    [Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    We’ve got to focus less on the story we’re aiming to tell, and keenly center our messaging on information that’s more conducive to customer learning. by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. Because we’ve come to realize that our traditional tactics and communication methods aren’t going to be effective in the same ways they historically enabled the discussion with buyers.
    [Information] A Lead Scoring Checklist for Sales and Marketing
    Want more information about lead scoring? Lead scoring is an effective method to help identity hot leads. You begin by identifying attributes that are characteristic of decision-makers at your best existing customers, and the actions they took on their buyer’s journey. You then determine a numerical value for each factor, weighting them according to productivity. Next, you apply those scores as your leads engage, and the higher scores should be more sales-ready or sales-worthy.
    [Information] Who’s Watching Your Video Content? [CHART]
    As we see these prospects consume more content, we can capture additional information, increase our targeting ability, and continue to move them through the funnel. by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Information] Education Blogging 101: How to Attract More Students Online
    First, good blogs are regularly updated with with entertaining, informative content. Once you have all these new visitors to your blog and website, you have the opportunity to get their information into your marketing database. The blog visitor shares her email and other information with you in order to get this content. Use that information to keep your blog content focused on topics they'll read, share, and react to.
    [Information] Get Beyond Views: 3 Metrics That'll Help You Prove Video ROI
    This metric tells you which sections of the video are most interesting or relevant -- and there''s lots of ways you can use them to inform the rest of your business strategy. Check out the video below to get the full rundown on this new integration: If you''re looking for more information about getting started with this integration, check out this help document. In the world of video marketing, there are lots of things you can measure. You can measure views.
    [Information] My Top Content Marketing Predictions For 2016
    I felt strongly that video and visual content would dominate the consumer landscape as brands focused more on entertaining and informing their customers through visual storytelling. Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Information] Are Publishers Measuring Success Correctly?
    Rather than waste efforts trying to drink from this fire hose of information, you should instead determine which metrics are worth paying close attention to—and when. While outreach and sales numbers play a major role in illustrating site and content performance, value metrics inform to a great degree whether traffic and engagement is actually making an impact on revenue. For digital publishers, there is no shortage of data you can glean from your website.
    [Information] A Handy Little Guide to International Business Etiquette
    Conversing informally and intimately with clients is not seen as "schmoozing" -- it''s seen as a sign of respect. This is true unless you are expressly asked by your senior to address him or her informally. I t''s expected that conversation flow fairly informally, especially at first. Success in business comes down to building strong relationships with our associates.
  • CONTENTLY  |  MONDAY, JUNE 12, 2017
    [Information] How to Master Content Segmentation & Personalization
    According to Gigya, 43 percent of consumers ignore future communications from a brand once they receive irrelevant information or products, so marketers need to master these skills if they want to their businesses to keep growing. One of the most important words in marketing right now is relevance. Storytelling is great, and plenty of brands have stepped up their creative efforts, but investing the time and money to tell a good story is wasted without a strong strategy backing it up.
    [Information] Why Alignment is Critical For Today's CMO
    Do we share common vocabulary and information? I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos " the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other."
    [Information] 4 Secret Weapons for Sales Enablement
    As a marketer, you can make them more confident and informed by assigning or hiring a competitive intelligence liaison to sales. Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague.
    [Information] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    This content -- ebook, webinar, templates, etc. -- typically sits behind a lead generation form to capture contact information. For example, ours simply states that we are authorized to share their information with the specific partner after they download this ebook: To keep things organized within your marketing automation tool, we also suggest that you come up with a unique code for naming these co-branded pages to differentiate them from your existing ones.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Information] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    At HubSpot, we record the following information on each Story: Story Title: What are you calling this Story? Snapchat users like to consume stories and information in different formats, and the app provides a lot of room for creative application. Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.
    [Information] A Marketer's Guide to Quora
    Users on Quora can ask or answer questions and follow questions and people to create a stream of information aligned with their interests. Because questions and answers is all Quora does, it has been able to create an great experience around this one aspect of online information sharing. Sometimes, it can seem like there is an endless number of social media sites to participate on.
    [Information] Tips & Tricks for Optimizing Your Emails
    Done right, A/B testing increases engagement, enhances campaign effectiveness, and informs marketers about audience preferences. Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
    [Information] How to Increase Your B2B Social Media Engagement with Neal Schaffer
    It is important to know this information so that you can change your social media strategy according to your needs whether that is a need to focus on reaching more people outside your following or trying to maintain your current follower base. A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization.
    [Information] David Meerman Scott: How to Break Into the News Cycle
    Because anybody (you, me, anybody) has access to be able to create content that people will then find and journalists will find, because they’re searching on the story, that then can be fodder for the second or the third paragraph’s additional information in the story. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Information] How to Create Powerful Customer Testimonials Using Video
    Here are three main things to consider: Questions : Lay out your questions ahead of time to get the stats and information you need out of your interviewees, and plan what your story arc is. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems.
    [Information] If Everyone Hates Selfies, Why Do They Get So Many Likes?
    Seeing the faces of your virtual friends (which I have more of than real friends) helps you connect with them on a personal level, rather than follow them as a faceless feed of information. Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself. But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)?
    [Information] 7 Questions to Ask Before Creating a Video Campaign
    Having this information is vital for understanding the needs of your audience and optimizing your videos. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
    [Information] How 3 Serious Brands Engage Humanly on Social Media
    The posts share educational information, but do so with fun and quirky humor. The company’s Twitter handle, @MerrillLynch, is its key content distribution channel to share information about smart money management as well as cast the brand as a sage adviser to customers and prospects. It’s the foundation that informs both an organization’s culture and its brand(s).
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Information] Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance
    Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. That’s a lot of information falling in to the wrong hands, but before we really start to worry, know this: there are solutions. The modern world of technology can be frightening place.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Information] Welcome to the Business-to-Human (B2H) Movement
    Our events are all about facilitating the discussion of best practices to arm our customers with the knowledge to make them the hero of their organization, but rather than pushing that information down from the top, we enable the conversation through the community. This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do.
    [Information] 5 Reasons Why Video Is Your New Secret Weapon
    This is because video lets you convey complex information clearly and succinctly; it’s a medium that lets you show as well as tell. Author: Kristen Craft The saying “out of sight, out of mind” rings true for a reason. We’re often drawn to people that we see more, and interactions don’t even have to be positive to have this effect.
    [Information] Distributed Marketing for the Modern Marketer
    For more information about the Oracle Marketing Cloud and our distributed marketing offerings visit our website or request a demo ! Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more competition, rapidly increasing customer expectations. With this chaos in mind, the Oracle Marketing Cloud provides solutions that help marketers solve the problems they do have control over.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Information] We Want to Be The Very Best — Like No One Ever Was!
    As the leader of the Content Gym, Kimbe and her Arcanine Noah bring in powerful PokeLeads with their commitment to quality, informative content. Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. From trying to get Snorlax to move on our monochrome, brick-sized Gameboys to perfecting our Pikachu strategy in Super Smash Brothers, Vidyard’s marketing team is packed with Pokemon Veterans.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Information] 18 Tips for Planning a Flawless New Product Launch
    If you need help organizing this information, check out these buyer persona templates or this handy tool. This can include pricing recommendations, market research, competitive analysis, and any other relevant information you might need. If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it.
    [Information] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts: 1. by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web.
    [Information] B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls
    We know this information because of our new feature, Conversation Analytics. It can generate lead quality information, tell you how price sensitive a customer is, and even measure sales performance. What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th.
    [Information] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    This is obviously powerful as people can get information on your products that aren’t typically displayed in paid ads including price, visual qualities, related products, and more. So we’ve discussed several ways to make sure our ads are using different available strategies and extensions to take up as much space on the page as possible, as well as provide many different key pieces of information.
    [Information] How a Content Refresh Can Help You Avoid the Web’s Black Hole
    Armed with this information, you could then determine a new keyword to focus the post on if it made sense to do so. This will show the search engines and the users looking for information that your page is fresh and relevant. If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.)
    [Information] Unconventional ways to find link building opportunities
    As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As companies bolster their link building efforts, guest posting has emerged as a popular strategy for building these links.
    [Information] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    But if you''re giving away something more substantial like an ebook or whitepaper, indicating that people are further along the research process, you may want to ask for more detailed information. If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Information] How to Optimize Your Emails for Mobile: A Beginner's Guide
    With that information in hand, they knew it was essential to make their emails mobile friendly. As a result, it’s important to place important information and CTAs in the upper-left corner of your email. Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Information] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Pew Internet ) The cell phone is the dominant communication tool in the United States, but information consumption is fragmented. Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings?
    [Information] Enterprise Demand Generation: How Are You Doing?
    Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few.
    [Information] Eight Factors to Consider When (Re)Launching a Business Blog
    Informative? Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?
  • SNAPAPP  |  FRIDAY, JUNE 5, 2015
    [Information] Optimize and A/B Test Interactive Content With the Scheduler Tool
    They can take that information and use the best-performing version of that SnapApp going forward, or inform future campaigns to keep the success rolling forward. For modern marketers, efficiency is key. We have a lot on our plates, and we need to prioritize our activities effectively around what will get us the best results. The challenge is, it can be tough to know what’s working and what’s not.
    [Information] Make Your Content Stand Out Without Relying on Luck
    Interviewing is a great way to gather information. The more information you can gather, the better you’ll be able to mold your marketing campaign and increase the size of your audience. Tomorrow is Saint Patrick’s Day and I am beyond excited. There’s this mystical green haze that cloaks Boston, SnapApp's home, and all you hear are the sounds of the parade and people enjoying the general splendor of it all.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Information] How can you Be Provocative without being Arrogant?
    Overwhelmed by a wealth of information, it is easy for your Prospects to overlook key issues, delay addressing important opportunities, and perhaps, take the wrong path. Because access to information makes everyone an expert, we tend to self-diagnose and prescribe, delaying professional advice – sometimes until it is too late.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Information] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    It will search the web and return information on that site’s domain authority and link profile. . If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Information] 10 Excellent Examples of Video Marketing on Facebook
    The Chevy #DayItForward campaign resonated strongly with its audience because it was at once entertaining and informative while being tastefully branded,” said the CEO of Philo Media , Kevin Allodi. Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways.
    [Information] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Banner blindness is a very real phenomenon as people become accustomed to ignoring banner-like information on websites. We’ve shared a ton of information in this post, and at this point, you may be thinking, “where should I start?”. Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close.
  • HUBSPOT  |  FRIDAY, OCTOBER 27, 2017
    [Information] We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.
    In addition to all the valuable and actionable information about headlines, I was struck by how much we can learn from analyzing chunks of data like this. Readers and potential customers, in turn, learn that at HubSpot's core is the concept of inbound marketing -- and the Marketing Blog serves as a go-to resource for this type of information. First and foremost, I need to give credit where credit is due.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Information] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    Permission to use composition & lyrics: The rights holder of the composition and lyrics are not always the same as the record label and this information can be harder to find. Choosing music for your video can be a tough choice and what can make that choice even more challenging are the legal considerations that come along with it. Unfortunately, this can be a grey and muddy area in terms of understanding what is and isn’t legal and fair regarding the rights to your video’s soundtrack.
    [Information] Twitter Best Practices for Outbound Sales Reps
    Information hits Twitter very quickly after its release – sometimes even quicker than traditional news sources. Search for negative Tweets directed at competitors, and reach out to the authors of those Tweets with helpful information about superior products. Everyone is talking about the importance of social networking for better B2B sales, but most approaches look at B2B sales as an organization-wide initiative with direct ROI.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Information] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    In addition to marking up the site-wide, organizational information in the HTML header (see next tip), you can mark up specific pages of content within your site, such as executive profile pages, products, subsidiary companies, recipes, events, international landing pages, creative works, authors… For example, here is how I’ve marked up my author page , which tells Google my job title, as well as where to find my “official” social profiles, among other things.
    [Information] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    They educate their target audience by sharing valuable information. Armed with this critical information, you can start evaluating your own content. According to Hinge research, high-growth professional services firms generate at least 40% new business online. And the one thing most of these firms have in common is a consistent content strategy. And one of the best ways to reach an audience beyond your immediate reach is through guest blogging.
    [Information] Writers are the new heroes of B2B
    Whether the objective is clever headlines that hook the audience, or long copy that engages and informs the reader and gets them to take action, successful B2B marketers have always realized the importance of carefully crafted words and messages in their marketing plan.
    [Information] B2B Marketing: How Your Target Audience Thinks & Remembers
    The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. ” How Your B2B Target Audience Thinks Because of search engines and social networks, people process and remember information very differently than they have in the past.
    [Information] People Insights: It’s Like for B2B Sales
    By arming sales professionals with actionable information from social sources, media outlets, company information and changes in business dynamics they are more likely to trigger sales. Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them you can help. Sure thats over simplified but when it bols down, those are some of the key components.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Information] How to Ease Your Sales Team Into Social Sales
    Why volunteer to reveal information (especially personal) in a world where most activity is openly broadcasted and critiqued? For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will completely ignore it. No place is this more apparent than in the world of social media.
    [Information] Content Marketing 101: Creating Content That Stands Out
    Your goal should be to inform, not just get clicks. A relevant image can also help the reader retain 55 percent more information than they would without it. In the beginning, we all asked, “What is content marketing?” ” Then, “Does it really work?” ” These days, there’s no longer any doubt. Content marketing works. The success of content marketing has become a bit of a double-edged sword, however.
    [Information] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    With the right tools, email marketing allows you to create custom content series, respond in real-time to customer behavior, and offer each individual customer deals and information about products and services he is looking for at that moment. Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish.
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Information] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    We are in the information age. The more you know, the more informed your marketing efforts. I’ve always liked confessions. I used to love reading PostSecret and Craigslist’s “Missed Connections.” And today I still love when a confidant shares a secret, or a character in a book reveals something huge, or an industry insider tells their tricks of the trade. There’s certainly a voyeuristic appeal that comes from the word “confession” – inciting me to keep listening or reading.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Information] Earned-media micro-influencer marketing primer
    Most YouTubers , Instagrammers, and the Twitterati worth their salt have their own online headquarters where they do their business, collect their best work (in the form of embeds and embedded streams), reveal their sponsors and brand-relationships , and offer their agency alliances, contact information, bios, and even pretty portraits. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.
    [Information] 5 Tools to Battle Social Media Content Overload
    Finding the right filters to optimize both sharing and consuming content is one of the most important ways of dealing with this information overload. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
  • CAPTORA  |  TUESDAY, MARCH 8, 2016
    [Information] The 3-Step ToFu Recipe for Growth Marketers
    This aggregated insight not only provides very specific performance and ROI information, but also helps you better prioritize and optimize future campaigns. First came CRM. CRM made sales and marketing more efficient in the bottom of the funnel. Then came marketing automation, which turned middle funnel marketing from a manual and disorganized process to a more streamlined and moderately automated one. But the top of the funnel has never had its own platform.
    [Information] First World Problems: What To Do With Too Many Leads
    To generate qualified demand, marketers need technology and processes that capture lead quality information; validate, score, and classify leads; develop programs to nurture leads that don’t yet warrant sales attention; and define metrics that directly identify marketing’s contribution to the sales pipeline and closed deals.”. Explicit data is information the prospect provides such as title, industry, company, etc.
    [Information] The Hidden Costs of Creative Work (and How to Budget for Them)
    But as Keith soon informed me, "This is a common misconception. In particular, drives for storage and information archiving are by far our biggest hardware cost,” Keith noted. "In Ever take an educated guess at something, only to find out that you were way, way off? Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template.
    [Information] Five Simple Steps to Make You a King (or Queen) of Content Marketing
    Information passes through our fingertips at the speed of Google. With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 1 It’s not Business, it’s Personal! So many articles, so many people, so little time.
    [Information] Hot Air Balloon Craftsmanship
    This information provides some comfort for most nervous riders. Denny Fleck -- Hot Air Balloon Craftsman. When he was 21 years-old, Denny Fleck took his first hot air balloon ride. He was hooked for life.
    [Information] Eloqua Experience 2010
    Eloqua has more information about this in a blog post. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10.
    [Information] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    However, the event’s Facebook page is the main source for information. To bolster funds for women’s health services and send a message to anti-choice politicians, Bethany Cosentino from the band Best Coast shared an image on Instagram with information on how to donate to Planned Parenthood in vice president-elect Mike Pence’s name. Actress Amber Tamblyn and comedian Amy Schumer reposted the information, and soon after, it went viral on both Instagram and Facebook.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Information] The Top 8 Priorities for Any One-Man Marketing Team
    A persona includes information such as what sort of person they are (education, income level, or job, for example) as well as what’s important to them (saving time or money, for example). Have access to all of this information will help you make better decisions on which social networks you spend your marketing time. When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read.
    [Information] 7 Marketing Truths You Can Ignore
    Instead, tantalize them into exploring for themselves by giving just enough information and equip them with the tools to ask the right questions and do helpful research. You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat, different strokes for different folks, or you could put those aside and look at it like bowling. You can get a strike by putting some “English” or “backspin” on the ball and arcing it in from the left or right.
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Information] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    We’ll also have swag, books, tips, tricks, and information about marketing attribution. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. Uncovering what “tomorrow’s marketer” will look like is no mean feat. Marketers from across the globe are banding together to listen, learn, contribute, and discover how the mass industry of marketing can evolve to meet the needs of tomorrow’s customers.
    [Information] #SESNY & SEMNE Theater Presentation on Landing Page Optimization
    It was a fun and rewarding experience ( too bad we were dropped from the traditional program information however! I had a great time speaking during a theater presentation with Matt Van Wagner , Greg Jarboe , and Dan Shure , who deserves a special thank you for putting everything together this week at Search Engine Strategies New York , on behalf of SEMNE. Here is a copy of my part of the presentation panel on Landing Page Optimization.
    [Information] 7 B2B Buying Signals Marketers Should Pounce On
    Using marketing analytics to inform your sales reps with things like lead alerts can put them in a position to reach out at the exact moment your buyer needs more information or help. Sometimes you’ve generated early interest from a prospect with a great ‘top of the funnel,’ informative ebook, webinar, or other piece of content. Your prospect filled out that form, and since then, has been getting additional information from you.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Information] Which B2B Media Platform Matches Your Mission?
    Buyers today like to inform themselves at their own pace so this allows you to connect with them organically and let them take control of their journey. Offer links within syndicated content to guide them to the next stage in the funnel with more detailed information. B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. It can be overwhelming.
    [Information] Does Your College or University Have Too Many Social Media Accounts?
    You need to check for comments and respond to them with thoughtful, insightful information. The use of hashtags in your social media posts can be effective for attracting the attention of candidates who are looking for information on trending topics. It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Information] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Even now, there appears to be no information on their site or in the help pages about what they charge per lead. Social media is an essential part of the marketing mix. Even if you’re in B2B. Even if you’re in a “boring” industry. Even if you’re an introvert. Here’s why: Social media is becoming as important to customer service as the telephone. Social media is indispensable for promoting your content. Social media is one of best ways to get leads. Not sure about that last one?
    [Information] How to Create Content for Your ABM Strategy [Infographic]
    Where do they consume information? Author: Ellen Gomes You’ve probably heard of account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. But whether you’re just starting to evaluate ABM or are a well-trained expert, you still have to drive awareness and engagement with today’s bombarded buyers. And that’s where content comes in.
    [Information] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    Today’s digital audience is surfing the waves of company’s profiles to discover value while attaining something entertaining, fresh and uniquely informative. partners can leverage landing pages a means to request personal information, and thus, capture a lead/contact. Only requests to what it’s trying to accomplish —landing pages should mandate information that is irrelevant to the end goal. 3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information] How to Consistently Keep Up With the Latest Social Media Trends
    Every social media conference will have a corresponding Twitter hashtag that you can follow during the conference, and a lot of the tweets will be quotes from the social media sessions so you will still get access to some of the information shared there. There''s so much going on with social media it''s hard to keep up.
    [Information] How to Design a Persona-Centric Website Experience
    Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services. What information are they typically searching for? What kind of information do they tend to consume online?
    [Information] When Did B2B Morph Into “Boring-To-Boring”?
    It's not that those content pieces don't provide valuable information - they typically do. Traditional ways of providing information to your buyer – webinar, slideshares, and videos – are great tools, but none of them provide the opportunity to have a conversation with your buyer, which can be a missed opportunity. You receive valuable, detailed profile information about your prospects pains, challenges, goals, and thinking.
    [Information] 4 Effective Methods to Increase Your Survey Response Rates
    Don’t have enough information about your prospects? Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it.
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