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    [Information] 11 inspiring case studies of digital transformation
    This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ).
  • ACT-ON  |  MONDAY, JANUARY 30, 2017
    [Information] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    So, you’ve attracted the attention of your prospects and captured their information. For more information on how to effectively score your leads, take a look at our eBook, How to Prioritize Your Leads by Segmenting & Scoring Your Audience. This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture, convert, and expand.
    [Information] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email.
  • CAPTORA  |  TUESDAY, MARCH 8, 2016
    [Information] The 3-Step ToFu Recipe for Growth Marketers
    This aggregated insight not only provides very specific performance and ROI information, but also helps you better prioritize and optimize future campaigns. First came CRM. CRM made sales and marketing more efficient in the bottom of the funnel. Then came marketing automation, which turned middle funnel marketing from a manual and disorganized process to a more streamlined and moderately automated one. But the top of the funnel has never had its own platform.
    [Information] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Because your audience consists of existing customers whose demographic and behavioral data are already in your database, it’s likely that you already have all this information at your fingertips. Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit.
    [Information] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    The Hangout provided fascinating content, but also provided valuable information to those interested in that career path. Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged. Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.
    [Information] How to Perform an Onsite Audit: Rinse & Repeat
    Whichever schedule you choose, make it a point to regularly update your information in the future. Extra items come up, things that need to be communicated, elements to remember, etc… keep a notes section available for a spot to put this information in the future. If you have to look back in a year at your efforts, how it was done and who accomplished it, the “how to fix” section will likely give you that information.
    [Information] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    These contacts might simply need more subtle methods to stay informed about your products. Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.
    [Information] 9 ways to reboot your digital marketing for the new year
    Update your profile copy and contact information. I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media properties. I have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it makes me feel good. So while most people are making and breaking their New Year’s resolutions about this time, I’m setting the stage for a fantastic year.
    [Information] Five Simple Steps to Make You a King (or Queen) of Content Marketing
    Information passes through our fingertips at the speed of Google. With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 1 It’s not Business, it’s Personal! So many articles, so many people, so little time.
    [Information] Eloqua Experience 2010
    Eloqua has more information about this in a blog post. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Information] An SEO?s Guide to Bottom-of-Funnel Keywords
    They are doing research and seeking information to find out what’s possible. Maybe they already know about you as an information source, but in this stage they are simply discovering data and sources, and making themselves aware of what’s available. The more specific a searcher becomes with their query regarding product, services, and certain information, usually the more they already know and the closer they are to making a final decision to purchase.
    [Information] 8 Key Changes In Google Search B2B Marketers Should Know
    Subscribe to our newsletter to get access to more specific information like this, as well as company updates, announcements, etc. As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway? Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. What is the “golden triangle?”
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Information] What the Heck is Thought Leadership Anyway?
    It means putting the pieces in place for meetings to happen by getting the right information about their leads. Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what on Earth is thought leadership? Look. I get it. We’re all inbound marketers here. We were all trained to do this. We’ve got the certifications and we’ve taken the courses and we’ve been in the trenches.
    [Information] Businesses See 500% Lift in Email Conversion with Personalized Video
    Each recipient receives a custom video that includes information unique to them, woven right into the video itself. Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Attention spans are shorter now than every before (just 8 seconds…so I hope we haven’t lost you yet!).
    [Information] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Your website, the ultimate destination of your digital marketing efforts, is purpose-built to inform and engage consumers. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy.
    [Information] How to Design a Marketing Survey That Yields Legitimate Results
    This is because the structure of your questions should largely depend on what kinds of information you want to report back. Consider Respondents' Demographic Information. Don’t let the information you discover from your survey be a surprise to other departments. “Statistics can be made to prove anything -- even the truth.” – Author Unknown. If you want to know what someone really thinks of something, sometimes the best way is simply to ask them.
    [Information] What Is Digital Marketing?
    With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel. Great for lead generation as they’re generally more comprehensive than a blog post or infographic, meaning someone is more likely to exchange their contact information to receive it.
    [Information] 5 Most Common Reasons why Influencer Marketing Fails
    Investing in informative or cool content that the influencer community are likely to share is a key component for program success as it will enable your employees to provide value to the influencer community even if they are not an expert on your product or thought leadership topic. Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Information] How to Get More Results Out of Less Content
    In fact, most content marketing software gives us some pretty useful information with the click of a button or two. My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little.
    [Information] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    If email open rates are low, then why not try posting something in your social stream so you can feed your prospects the information they need at the time that they need it?". So if a salesperson is talking to people on the phone and they know that they’re not able to send their prospects the right materials to close the sale or move things along, marketing needs to know that information. This post originally appeared on the Sales section of Inbound Hub.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] How to Use Welcome Emails to Delight Your New Blog Subscribers
    and you''ve collected any information about your contacts aside from just their email addresses (like, say, their names), personalizing your welcome emails is easy as pie. While your welcome emails should mainly be about welcoming new subscribers and providing information related to their new subscription, we''re marketers, right? You know how the associates in retail stores usually give you a friendly, "Hi!
    [Information] How to Measure and Analyze Your Facebook Presence
    Under Facebook Insights' "Users" tab, marketers can obtain more granular information about the activity and demographics of their Page visitors, such as gender, age, location, and language. Use this information to determine which type of content is resonating with your audience. Use the free data Facebook provides in Insights as well as data on traffic, leads, and customers to make smarter and informed business choices and to maximize the results of your Facebook marketing efforts.
    [Information] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    Note: Survey tools like SurveyMonkey and QuestionPro are good ways to gain information for persona research if you don''t have a good customer database to tap into. Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people.
  • FATHOM  |  THURSDAY, MAY 15, 2014
    [Information] Key Themes in the #HospitalWeek Twitter Chat: Social Media, Telemedicine and Reducing Readmissions
    Participants cited social media as the number one way to spread information, followed by research journals, health educations programs, webinars, mobile and patient portals. Yesterday, the American Hospital Association hosted a Twitter chat to talk about quality care. Close to 600 people tweeted using the hashtag #HospitalWeek leading up to and during the chat, although numerous Twitter handles used that opportunity to tweet their own messages not related to the chat.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Information] 5 Email Metrics to Help Diagnose Your Mistakes
    Much of this information is likely going to be meaningless if you’ve divorced your campaigns from email sending best practices. Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? Certainly.
    [Information] Pause Your Holiday Playlist. It’s Time for Content Pros!
    Ruth Carter’s experience in creating content while working as a lawyer has provided her with the skills and knowledge necessary to share insightful information to help you stay on a safe path while keeping your materials profitable. Not only does this keep customers after the sale, but it also feeds information back to the company as to what consumers are looking for in their products. The holiday season is in full swing.
    [Information] Organic Networking: 3 Tips for Natural Success
    Nothing about this encounter felt for either of us like we were trying to “sell” the other on our product/brand; rather, exchanging professional information was an organic part of an ongoing interaction at a time that was appropriate. Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally.
    [Information] 3 Ways to Make Controversial Content Work for Your Brand
    With so much information readily available to audiences across the web, some brands don’t have the luxury to take a conservative approach to content marketing for every campaign–particularly if their goal is to generate high levels of awareness. Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised.
    [Information] Banners Have 99 Problems And A Click Ain’t One
    32% of survey participants said they trust information on company or brand Web sites. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ]. But clicks aren’t the only problem that banners face.
    [Information] Common Email Mistake to Avoid
    One assumes that in this upcoming training workshop from TechTarget, one of the “common mistakes to avoid” will be: If you’re going to insert variable information (i.e. company name) into a subject line, make darn sure that a) your data is accurate, and that b) the fields actually contain the information you want. BEA Systems was a [.].
    [Information] Marketing That Helps People? An Interview With Jay Baer
    It’s about a six step process for creating Youtility in your own company (including detailed information on ROI and how to measure). If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more.
    [Information] Marketing Mistakes: Focusing On Activities Instead Of Results
    Create an integrated annual marketing plan – Put the customer needs at the center, building a marketing strategy to meet those needs and eliminating waste with an “always on&# approach because buyers are always looking for information. Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information] How to Consistently Keep Up With the Latest Social Media Trends
    Every social media conference will have a corresponding Twitter hashtag that you can follow during the conference, and a lot of the tweets will be quotes from the social media sessions so you will still get access to some of the information shared there. There''s so much going on with social media it''s hard to keep up.
    [Information] Get the Most Out of Your B2B Demand Generation Efforts with These Nine Resources
    They have to be able to use that information and identify the path that leads took to become opps and customers. Although we’ve stated in the past that leads goals are dead , that doesn’t mean that we think demand generation isn’t an important function of every B2B marketing team. Without new prospects filling the pipeline, the business dies.
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Information] Why ABM Marketers Need A Predictive Account Engagement Score
    Specifically, it informs the sales team when to strike, it helps the marketing team understand where to spend more time, and more broadly, it’s a great leading indicator of revenue. When it comes to account-based marketing measurement , one of the most important metrics (after revenue) is account engagement.
    [Information] Buzzword Watch: Stop Saying That. Really. Stop.
    Sure, a ton of it is, but much of it is good (even really really good): It serves the customer, the reader, the prospective buyer; it’s informative, entertaining, well thought through, and well crafted. Information is plentiful and accessible, with every bit of it continuously jockeying for best position to be found. I’ve been a business writer for a long time; long enough to admit that it’s kept me (happily) on the bright side of a penny.
    [Information] 7 Writing Tactics You Are Wasting Your Time On
    Present general information in a novel way and give answers that lend the reader a new perspective. Image source. Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid. The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics. Skimping on quality.
    [Information] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
    [Information] Interesting Infographics: Using Big Data to Generate Sales Ready Leads
    So how do we use that information to help identify potential future customers? This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $80k in sales and Google garners over two million search queries. Those aren’t small numbers. Every day, people create 23 billion gigabytes of new data.
    [Information] Quality Assurance Testing Is Not Optional
    Proofread all of the content including the from name, subject line, preview text, CTA button, body copy, reply-to address, and housekeeping information. Recently, ANNUITAS published a blog post on When Mistakes Happen that focused on how to address mistakes once they occur. On the flip side, what can we do to eliminate mistakes from happening in the first place?
    [Information] 5 Helpful Reporting Tips from The New Yorker Festival
    Eyal Press, who exposed the torturing of mentally ill inmates by guards in a Florida prison, spoke about how he is grateful for the distinguished fact checkers at The New Yorker , but reminded the audience that it is ultimately the journalist’s job to accurately present information and protect informants. Every day, I religiously check my mailbox to look for the newest issue of The New Yorker.
    [Information] 5 Steps to Amplify Your Paid Social Campaigns
    For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see.
    [Information] The Marketer’s Guide to Producing Product Videos
    My goal with these communications is to appeal to different types of buyers by giving them the right material at the right stage of their cycle, so they’re able to make informed decisions about our products. Fifty percent of executives search for more information after viewing a product video. I’m a girl on the go. I was never one to RTFM , preferring instead to point and shoot cameras or assemble Ikea furniture with nary a direction.
    [Information] 4 Steps to Re-Engage Stale Contacts
    Possible Tactics: The Survey: Ask them: - How they would like to receive their information (email, newsletter, blog post…)? - So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really going to help you achieve your targets of increasing engagement and marketing’s impact on revenue? Probably not without some smart marketing (from you) applied.
    [Information] Making Changes to Your Website? Draw Inspiration From These 13 Web Designs
    First, they offer information on their physical locations for people who are looking for classes now. Why we like this site: It's hard to be both funny and informative, yet Home Grown Cow manages to accomplish both on their site. It’s not just pretty and unique though -- Bean & Bite offers all of the information people need to know, great content, and even has a suggestion box.
    [Information] 5 Ways to Use Paid Search & SEO Together
    Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings.
    [Information] Best Social Media Stats, Facts and Marketing Research of 2010
    Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. J-P De Clerck reports here on research showing that “Three quarters of…buyers use a social media channel at some point in the information cycle…LinkedIn is used by 58% (!) of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.
    [Information] 4 Marketing Analytics That Matter for Driving Higher Revenue
    It also makes sales and revenue forecasts more reliable, because you can combine that velocity knowledge with information about how many prospects are in each stage. Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.
    [Information] 5 Noteworthy Examples of Corporate Social Media Policies
    The company does not want information shared that isn’t meant to be public. Blog posts can increase brand exposure, but employees must be careful with what they say and how they say it, not divulging new features, products, and confidential information is key. So your company wants to implement a social media policy, but you're not sure how to go about it. How lenient should you be? Will being too strict diminish social media's effectiveness?
    [Information] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation systems are designed to hone and distill cross-channel data into a single view, providing companies with the right information to accurately measure and analyze campaign performance, and quickly make strategic business decisions. This empowers sales with the right information to more effectively engage with and nurture the lead.
    [Information] Planning Your Content: The 3 Stages of the Buyer’s Journey
    Just like car shopping, B2B buyers are looking for different information depending on where they are in the sales funnel. The middle of the funnel where buyers are already familiar with you, and are looking for a little more detailed information of what you can offer against your competitors. Assessments are used to collect information about a user, and then assign the user a category based on their result. Two years ago, I was shopping for a new car.
    [Information] 4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author
    The two books I totally recommend to read, very inspirational and informative. At, it was a pleasure for me to interview C.C. Chapman, Chief Marketing Officer at YSN , author of Amazing Things Will Happen and co-author of Content Rules. generously shares some if his content marketing and life wisdom with us. HNesterenko: 1. One most important tip you can give to businesses just hitting the content creation road? @cc_chapman: cc_chapman: That it is a long and ongoing road.
    [Information] 5 Ways to Uncover Powerful Website Analytics
    In page-level surveys, you gain information about micro conversions, transactional efficiency, and overall experience with individual pages on your website. Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?
    [Information] The Biggest Challenge in Content Marketing
    Barbra Gago ( @BarbraGago ) also suggests marketers stop trying to “re-invent the wheel with every piece of content&# and should instead focus on helping prospective buyers find “the right information–the content that is going to help them move through their purchase process.&#.
    [Information] “Curation” versus Fair Use: How to keep your content safe
    For more detailed information on the issue of fair use, visit the United States Copyright Office website. By Kerry Gorgone, {grow} Contributing Columnist. Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement?
    [Information] Your website is wearing mom jeans and shoulder pads
    In many instances, developing compelling and info/enter/edutational — quasi-educational information with a quick take-away — that quickly answers the quick questions that occur to your potential clients while they’re just hanging out, tapping the web via mobile, Google Now, Apple Siri, Microsoft Cortana, or Amazon Echo, and you might very well show up well above Wikipedia (how, you ask?
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Information] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    You’re not offering excellent educational or entertaining content in exchange for contact information in your ads (Point 2, above). And – with Ad Extensions – local businesses with decent Ad Rank scores can extend their ads with more information about their business – like phone numbers, hours, and addresses. That way, if you target properly, you’re going to pay only for those contacts who exchange their contact information for your content.
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Information] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient. The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers.
    [Information] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Gala or Informal Fundraiser: A higher price point for attendees, galas are usually a formal dinner or party with live music or other entertainment. Informal fundraisers are along the same lines, but could be a town barbecue or fair with activities and food. Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. Fall fundraising event season is here! How are you going to amplify your event online?
  • ACT-ON  |  MONDAY, OCTOBER 10, 2016
    [Information] Successful Sales and Marketing Alignment, Part 1: Get Started
    In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. The definitions should include demographic information (such as company size) and behavioral information (such as a request for a demo of your product). The target buyer profile should be created using data such as current customer information and anecdotal feedback from sales.
    [Information] The Quantum Mechanics of Blogger Outreach
    Reaching out en masse to thousands of bloggers simultaneously isn’t appropriate for all campaigns or all engagements — bespoke A-list outreach still has a real place in social media and blogger relations — but it can be an essential competitive advantage when launching a book or opening a new movie; activating advocates and allies on a political issue, or to push out information about an event or time-sensitive news. Image via Wikipedia.
    [Information] The Future of Media and The Role I Want to Play
    Today, there is another opportunity to shift the economic model and redistribute the margins that have been earned through information arbitrage. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore.
    [Information] The Experts on How to Get a Book Published
    Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Personally, I’m not trying to get a book published, but many of my clients are and I want to as informed as possible about the book publishing industry which is changing so rapidly. The problem with going to a conference is that I always come away with a to-do list a mile long. But I love the rekindled passion and energy.
    [Information] Technology Marketing Has Always Had a Zero Moment of Truth
    It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan. Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. What is ZMOT?
    [Information] 4 Reasons Product Launch Marketing Campaigns Fail
    They may even provide a little preliminary information about their new product before it’s launched. Where does he or she get information? In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. But many product launches fail to capture the attention of target audiences. Here’s why. Not enough runway to launch.
    [Information] Why Your B2B Marketing Needs a Hub and Spoke System
    Many buyers go online to source information for their buy decision. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report.
    [Information] You Paid for More Traffic to Your Website – Now What?
    You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. Anxiety is the amount of concern the visitor has with providing information in order to download or engage with you. If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website.
    [Information] The Importance of Google and Mobile-First Indexing
    Avoid copious amounts of markup non-relevant to the specific information content of each document when adding structured data to a mobile site. Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages.
    [Information] Email Marketing Trends and Stats
    – Walker Information. For more information on email marketing and a list of all our helpful marketing content, visit our resource page or email us at Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.
    [Information] Advanced Reporting Is Awesome: Part 4 — Domain Reports
    Advanced Reporting puts all of this information at your fingertips, in an easy-to-read format: In our example above, the majority of our readers are using Yahoo for their email, with Gmail as the next most popular service. When you look at your own readers’ domain information, you’ll see which email services they prefer. Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users.
    [Information] 11 Tips to Grow Your Email List
    There are three basic things to do: Understand who you want on your lists; make sure that your website is pulling traffic; make an offer compelling enough that (the right people) will trade their contact information with you. Some marketers collect only a small amount of information, like the person’s name and email address. Others collect additional information such as company name and title.
    [Information] Marketing failure should not be fatal
    You might want to use a third party researcher to get this information, and aggregate responses to ensure anonymity of the participants. The key is to learn from mistakes and use this information to make the next go better than it would have been before you had the new insights. We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information] Starting a New Job? 8 Tips for Having a Great First Day
    All of this information gathering will give you context for the marketing strategy you''re about to be a part of. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The next day, you were offered the job (and gleefully accepted it). The hard part is over, right? Truthfully, the hard part is just beginning.
    [Information] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Can that inform future content creation? As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.
    [Information] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    And to get customers to share this information, we work hard on building better customer relationships with them. “Our biggest competitors are our customers.” ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year.
    [Information] 6 Tips to Creating an Ideal Landing Page
    Keep all your important information and calls-to-action above the fold. Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business.
    [Information] Marketers: You’ve Heard of Machine Learning, But What Is It?
    It can detect patterns in giant amounts of data and even present the results in visual graphics that highlight the most salient information. In time, it’ll likely be a major double bonus in our customer service approaches too: imagine having an actual “brand voice” that not only hears out your customers and responds to their challenges in an informed way, but also collects data that you can use to work together to reiterate.
    [Information] When did leadership become a dirty word?
    by Gordon Diver Related Stories Strategies to help your business overcome information overload Understanding the moving target of Facebook reach Why research firms are screwing up content marketing. When I was in graduate school I took a class that examined the qualities of leadership. I have to make a confession … the only reason I took it was because I thought it was going to be an easy blow-off class! I was completely wrong.
    [Information] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    You see, conversion is very much a science of the mind -- how your prospect''s mind processes information, makes decisions, and decides to convert. Customers want to have specific information about benefits customers are seeing, and they want specific examples of what they will experience. Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Information] 10 Pinterest Infographics: Visual Explanations for a Visual Social Network
    Have you stumbled across any other informative infographics about Pinterest? As of Q1 of 2012, Pinterest had generated 11.7 million unique visitors. And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is.
    [Information] Mastering Content Marketing In 11 Easy Steps
    Understand their buyer journey so you can provide the content they need to help them make informed decisions. Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. Hire a managing editor. Your content marketing department needs its own management system.
    [Information] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    For more information visit Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz., May 20, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of “Web Presence for a website under $100K” in the 2015 Business Marketing Association (BMA) B2 Awards.
    [Information] 7 Point Checklist for Retargeting Campaigns That AREN’T Creepy
    Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. Online Marketers are Creepy , but they don’t have to be! More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. However, retargeting does not need to make online marketers creepy. Here are 7 points to keep retargeting from turning you into a creepy marketer.
    [Information] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Following accounts in Sales Navigator will provide you with up-to-date information on what is happening within that company. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal.
    [Information] What’s Happening to EU Privacy Law? An FAQ
    The European Commission is proposing changes it deems necessary for the ongoing protection of individuals information in an online world. “Personal data” is when someone is able to link the information to a person, even if the person holding the data cannot make this link. You will see a strong requirement of needing to obtain “affirmative” consent from an end user before “processing” any of their information.
    [Information] Top 10 Branding Tools
    More traditional than a blog, a newsletter provides critical industry insight and information that is not easily available elsewhere. Standardize the information and report on it widely as the “[insert name of your firm] Dining Out Index.” If you are an industry veteran, you probably already know the value of having a strong professional services brand. If not, consider these benefits: With a Strong Brand, You Can… Command higher rates. Generate leads more easily.
    [Information] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    It’s no surprise that this age group automatically turns to digital channels for any information they might need, personally or professionally. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Information] The State of Digital Media, in 5 Charts
    With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries. ‘Tis the season of reports in the digital content industry.
    [Information] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    It’s about giving prospects information about your company so they can come to know you, trust you, and, eventually, depend on you. You can use content that’s gated behind forms to collect information. Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical, four out of 10 consumers buy products that they’ve liked, tweeted about, favorited, or pinned on their social network of choice.
    [Information] What Not To Do at Your Company Holiday Party
    Additionally, make sure you’re not inadvertently posting sensitive company information visible on computer screens or white boards if the party is held at your office. Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Information] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    One of the primary functions of marketers is to engage with and educate prospective customers, so they can make an informed buying decision. In recent years, advances in technologies and the enactment of privacy laws/regulations enabled consumers to pick and choose the information they receive (opt-in, opt-out, subscriptions, etc., With a mature marketing technology stack, a CMO can make better, more informed decisions.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Information] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Existing leads can fill out forms, unqualified people can fill out forms, people can fill out fake information in forms, etc. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. Because of their messaging and the fact that it integrates with Salesforce, it can sound pretty similar to Bizible attribution if you don’t pay close attention to the details.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Information] Which Social Network Should You Advertise On?
    This gives you very valuable information into the effectiveness of each ad your company is producing. Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.
    [Information] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    The approach also lets clients score anonymous leads if IP address or similar information can identify their company. Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
    Let donors know that by joining your mailing list, they’ll receive information on how their gift was used and the impact it’s having. Information about where to go for what. Consider this: Close to 75% of your new donors won’t come back after they give that first gift. I know, I know -- it’s staggering and disheartening. Donor retention rates are in the pits.
    [Information] Feeding Sales Is a Process, Not a Project.
    Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Information] The Marketer's Guide to Pinterest SEO
    For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. Here, the platform gives you 500 characters to work with, which users can fill with anything from recipe instructions, to notes and commentary, to credits for other vendors, to location and usage information. For more information about the long tail, check out our ultimate guide for mastering long-tail search.
    [Information] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
    For more information: For more information, visit: [link]. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago.
    [Information] How Brands Can Create Lasting Relationships on Social Media
    People self-educate online, searching for as much information as possible about the products and services they want before they purchase. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever. Through social media and analytics, marketers can understand their audience base in ways we never could before.
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