KoMarketing Associates

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44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input.

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. Creating effective content always starts with outlining ideas and then turning those ideas into an information-rich resource. The History of Content Marketing. Source: Content Marketing Strategy.

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B2B Customers Consult About Five Information Sources During Buying Journey

KoMarketing Associates

different information sources on average during the buying journey. As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process.

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Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

However, 40 percent said they prefer marketing emails to be less promotional and more informational. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. For example, reviewing Product Briefs became a useful part of our keyword research process.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

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How to Display Author Information in Organic Search Results

KoMarketing Associates

From a search engine results perspective, an image of the author will appear alongside applicable web information. At the very least, the following information should be entered when creating a complete Google+ Profile. Tagline (Recommend trying to incorporate keyword strategy in this section). What have your experiences been like?

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