eTrigue

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Is the quality of your data hindering your ABM success?

eTrigue

Think through possible use cases, and those who inform the buying decisions within those organizations, to ensure you’re reaching both buyers and influencers, and better qualifying leads for sales follow-up (SQLs). Forcast opportunity more accurately. Build an effective ABM strategy.

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The Need for a Demand Center

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Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region.

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Email Marketing vs. Marketing Automation

eTrigue

Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Opens and Visits Email marketing can deliver information on which emails are opened by a prospect, but there is not much visibility beyond that. Give me some specific comparisons.”

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Set up an automated email that’s triggered within minutes of someone subscribing to your email list or requesting more information. And don’t forget dessert: consider presenting a relevant link to a tidbit of further information they might be interested in. Keep it light. And do you know what busy people appreciate?

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How to Use Short Captivating Videos to Boost Sales

eTrigue

Short captivating videos are informative and entertaining — the exact experience that the majority of people love. Are you using videos to attract customers and boost sales? If you are not doing this, you’re leaving a lot on the table. Not all videos are created equal. The same principle applies to your content.